Turn Your Biggest Fans Into Your Most Valuable Growth Engine

The Cirqle’s Ambassador Solution helps brands like Rent the Runway build owned ambassador communities that convert. Recruit, engage, and reward top customers through personalized storefronts, 1:1 messaging, and real-time performance tracking, all powered by The Cirqle platform

Launch Ambassador Program

The World’s Most Loved Brands Build Advocacy with The Cirqle

From fast-growing DTC brands to global retailers, companies partner with us to launch ambassador programs that spark community, content, and conversions.

Visit

Influencer campaigns create awareness. Ambassador programs create advocacy.

The best brands have moved beyond one-off campaigns. They’re building movements, owned communities of customers, creators, and advocates who represent the brand daily.

The challenge is how to do you manage 50, 500, or 5,000 ambassadors without chaos? That’s what The Cirqle’s Ambassador solution solves.

From discovery to dialogue, everything in one platform.

The Cirqle unifies ambassador recruitment, content workflows, personalized storefronts, and 1:1 engagement into a single branded experience.

It’s how brands like Rent the Run way built Muse, an ambassador network that drives measurable reach, conversions, and community at scale.

How It Works

Discover & recruit advocates

Spot high-intent fans from your first-party signals (and integrations) and invite them into a structured ambassador pool.

Learn more

Onboard via our program hub

Send them to a branded signup flow (landing page → signup → approval) that turns “interested” into “active.”

Learn more

Activate with briefs + incentives

Run them through clear campaign briefs (what to post, by when, required tags/mentions, do’s/don’ts) tied to a simple reward structure.

Learn more

Track, learn, and scale distribution

Use your first-party customer data, Shopify integrations, and Cirqle’s AI to identify high-value fans and loyal customers who already engage with your brand.

Learn more

Key Features

Personalized Ambassador Storefronts

Ambassadors get unique, shoppable microsite that matches your brand. Complete with live stats, tracked links, and featured products.

1:1 Messaging + Broadcasts

Engage directly with individual or bulk messages. Share briefs, feedback, and product announcements.

Tiered Rewards & Commissions

Define levels based on performance and automate payouts as ambassadors move up.

Automated Tracking & Reporting

Sales, clicks, and content engagement tracked across organic and paid channels.

AI-Powered Discover

Find new ambassadors based on customer purchase data, UGC engagement, or audience overlap with your top creators

Seamless Shopify & Meta Integrations

All data syncs natively across your tech stack, no spreadsheets, no manual reporting.

The Challenge

Rent the Runway wanted to build an ambassador program that turned their most loyal customers into brand storytellers, driving awareness and measurable conversions at the same time.

Using The Cirqle, RtR launched Muse: a curated network of everyday women who share their favourite RtR looks. Each Muse received a branded storefront, personalised dashboard, and 1:1 communication with the brand.

Launch Ambassador Program

Ambassadors

Hundreds of ambassadors onboarded within weeks

Content

Continuous flow of authentic content and social buzz

Adoption

Measurable increase in new user signups and repeat orders

Because people trust people

The Cirqle’s Ambassador Solution transforms advocacy into measurable revenue by connecting genuine storytelling with performance data. Built for growth teams.

The ideal product for

DTC Brands – Build a loyalty loop between customers, ambassadors, and creators.

 Marketplaces – Turn customers into discoverable curators.
‍
Enterprise Brands – Run multi-market ambassador programs with full control and compliance.

Get Started