'The Power of Influence' eBook by The Cirqle, available now for free
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Creator content, amplified in Advantage+ Shopping campaigns, unlocked an under‑served audience of midlife women, delivering record‑low CPMs and outsized revenue for LYMA.
LYMA is on a mission to help women own their next chapter. By marrying breakthrough technology with nature’s most bio‑available nutrients, the brand has transformed menopause support from a stigma into a science‑backed lifestyle upgrade
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To ignite candid conversation around menopause, LYMA recruited real midlife women and let their unfiltered three‑month stories prove the science
Hundreds of midlife women applied through The Cirqle hub; 31 storytellers aged 40-60 were hand‑picked for honesty, on‑camera presence, and zero competing supplement deals.
LYMA’s ideal customers, health-conscious, affluent, mid-life women, are underserved in most influencer platforms. The Cirqle’s first-party data surfaced niche, high-performing creators that others miss.
Each creator documented a 90‑day trial of the LYMA Supplement—kitchen‑table reflections on energy, mood, sleep, and brain fog. No scripts, no studio lights.
All content passed through The Cirqle’s structured safe zones, CTA formatting, and ad licensing flow, making it paid-ready from day one. Self-filmed, emotionally honest content outperformed studio assets by two to three times on CTR and RoAS
The Cirqle flagged the top‑engaging Reels and whitelisted them as Paid Partnership ads inside Meta Advantage+ Shopping campaigns. Creator-specific UTM tracking, pixel events, and ad permissioning enabled full-funnel optimization. Underperformers were paused mid-flight. Top creators were scaled based on results
The Cirqle’s data-driven creator engine showed that honest UGC can outperform studio ads, transforming social content into predictable revenue.
Brands using our SaaS platform to run campaigns with UGC content creators are seeing a measurable ROAS lift, thanks to authentic, creator-driven content that resonates more deeply with target audiences.
By streamlining collaboration and amplifying distribution through trusted voices, the platform drives higher engagement, lower CAC, and ultimately more efficient ad spendtranslating into stronger returns on every dollar invested.
