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The Ultimate Supplement: How LYMA Turned Authentic Menopause Stories into a 6.8× ROAS Engine
Creator content, amplified in Advantage+ Shopping campaigns, unlocked an under‑served audience of midlife women, delivering record‑low CPMs and outsized revenue for LYMA.
RoAS
6.84x
Impressions
4.9 mln
Clicks
105k
Our step-by-step journey together
Organic
Organic Reels
Creator Partnerships
Paid Activities
Redefining hormonal wellness
Get Started
LYMA is on a mission to help women own their next chapter. By marrying breakthrough technology with nature’s most bio‑available nutrients, the brand has transformed menopause support from a stigma into a science‑backed lifestyle upgrade
Wellness & Beauty
Industry
USA, UK
Target Markets
LYMA Supplement
Devices sold
Finding the Right Voices
To ignite candid conversation around menopause, LYMA recruited real midlife women and let their unfiltered three‑month stories prove the science
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
Get Started
6.84x
RoAS
4.9mln
impressions
£10.69
CPM
£0.50
CPC
Crafting the Message
Hundreds of midlife women applied through The Cirqle hub; 31 storytellers aged 40-60 were hand‑picked for honesty, on‑camera presence, and zero competing supplement deals.
Why it worked? LYMA’s ideal customers, health-conscious, affluent, mid-life women, are underserved in most influencer platforms. The Cirqle’s first-party data surfaced niche, high-performing creators that others miss.
Get Started
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The Cirqle Performance Engine in Action
Reach
2,140,000
CPM
£10.69
CPC
£0.50
The Cirqle flagged the top‑engaging Reels and whitelisted them as Paid Partnership ads inside Meta Advantage+ Shopping campaigns.
Creator-specific UTM tracking, pixel events, and ad permissioning enabled full-funnel optimization.
Underperformers were paused mid-flight. Top creators were scaled based on results
Get Started
Key Takeaways: why this partnership succeeded
Authenticity Outperforms Aesthetics
The strongest-performing assets weren’t polished studio shoots. They were self-shot, unfiltered testimonials. Creator content that felt real, emotional, and vulnerable consistently beat brand-produced ads across CTR, RoAS, and engagement.
Precision Targeting by Life Stage
Top-performing creators didn’t have the most followers, they had the most resonance. By aligning creators not just by age but by life-stage context (e.g., menopause, wellness reinvention) A unlocked a niche segment with unusually high purchase intent and lower CAC.
Full-Funnel Performance, Powered by The Cirqle
From creator selection to content licensing to paid ad deployment, the entire campaign was managed end-to-end on The Cirqle. Real-time performance data allowed LYMA to optimize spend dynamically, putting budget behind what actually drove sales.
How to use The Cirqle
Choose your goal, we’ll handle the rest. Here are some examples to get you started
Find the right creators fast using AI search + predictive scoring so you start with people who are likely to convert.
Turn organic creator content into ad-ready assets you can quickly test, iterate, and scale.
Connect outcomes back to creators so you can see what drove sales, not just engagement.
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Run continuous ambassador/affiliate programs with ongoing recruitment, activation, and content flow.
Use performance signals to double down on winners and pause what’s not driving incremental results.
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Plug in Shopify + your attribution stack so tracking and payouts are clean end-to-end.
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Stop Searching. Start Building.
Ready to scale your influencer marketing and drive measurable sales like Lyma Life?
Give your team the power and speed they need to find the right partners and grow your brand.
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