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LYMA collaborated with 31 carefully selected Instagram creators—women aged 40+ based in the UK and US—who embodied the campaign’s core values of honesty, relatability, and empowerment. Each creator was invited to document and share their experience after a 3-month trial of the LYMA Supplement. Content was kept simple and authentic: one Instagram Reel per creator, capturing their reflections on energy levels, mood, sleep quality, and overall wellbeing. To ensure maximum reach and performance, each post was repurposed as a Paid Partnership ad. This allowed LYMA to amplify genuine voices while maintaining a native, user-generated feel that connected with the target audience.
LYMA collaborated with 31 carefully selected Instagram creators—women aged 40+ based in the UK and US—who embodied the campaign’s core values of honesty, relatability, and empowerment. Each creator was invited to document and share their experience after a 3-month trial of the LYMA Supplement.
Content was kept simple and authentic: one Instagram Reel per creator, capturing their reflections on energy levels, mood, sleep quality, and overall wellbeing. To ensure maximum reach and performance, each post was repurposed as a Paid Partnership ad. This allowed LYMA to amplify genuine voices while maintaining a native, user-generated feel that connected with the target audience.
The campaign delivered exceptional results. With a 6.84 Return on Ad Spend, over 4.8 million impressions, and 103,000 clicks, LYMA saw clear evidence that targeted influencer marketing with The Cirqle drives both performance and brand equity. The most impactful insight? Audiences responded most strongly to content that felt real. Unpolished, self-filmed testimonials consistently outperformed highly produced assets, emphasizing the power of authenticity in this demographic. This learning is now informing LYMA’s future creative direction—moving further away from brand-polished content and leaning into the lived experiences of real women. Additionally, identifying suitable creators within a precise age and life stage proved a unique challenge, highlighting an under-tapped segment within the influencer space. The campaign's success demonstrates that when this niche is engaged with the right message and messenger, results follow. This partnership with The Cirqle has not only strengthened LYMA’s connection with midlife consumers—it’s proven that honesty, science, and simplicity resonate deeply when it matters most.
The campaign delivered exceptional results. With a 6.84 Return on Ad Spend, over 4.8 million impressions, and 103,000 clicks, LYMA saw clear evidence that targeted influencer marketing with The Cirqle drives both performance and brand equity.
The most impactful insight? Audiences responded most strongly to content that felt real. Unpolished, self-filmed testimonials consistently outperformed highly produced assets, emphasizing the power of authenticity in this demographic. This learning is now informing LYMA’s future creative direction—moving further away from brand-polished content and leaning into the lived experiences of real women.
Additionally, identifying suitable creators within a precise age and life stage proved a unique challenge, highlighting an under-tapped segment within the influencer space. The campaign's success demonstrates that when this niche is engaged with the right message and messenger, results follow.
This partnership with The Cirqle has not only strengthened LYMA’s connection with midlife consumers—it’s proven that honesty, science, and simplicity resonate deeply when it matters most.
The campaign delivered exceptional results. With a 6.84 Return on Ad Spend, over 4.8 million impressions, and 103,000 clicks, LYMA saw clear evidence that targeted influencer marketing with The Cirqle drives both performance and brand equity. The most impactful insight? Audiences responded most strongly to content that felt real. Unpolished, self-filmed testimonials consistently outperformed highly produced assets, emphasizing the power of authenticity in this demographic. This learning is now informing LYMA’s future creative direction—moving further away from brand-polished content and leaning into the lived experiences of real women. Additionally, identifying suitable creators within a precise age and life stage proved a unique challenge, highlighting an under-tapped segment within the influencer space. The campaign's success demonstrates that when this niche is engaged with the right message and messenger, results follow. This partnership with The Cirqle has not only strengthened LYMA’s connection with midlife consumers—it’s proven that honesty, science, and simplicity resonate deeply when it matters most.
