The Ultimate Supplement: How LYMA Turned Authentic Menopause Stories into a 6.8× ROAS Engine

Creator content, amplified in Advantage+ Shopping campaigns, unlocked an under‑served audience of midlife women, delivering record‑low CPMs and outsized revenue for LYMA.

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RoAS

6.84x

Impressions

4.9 mln

Clicks

105k

Our step-by-step journey together

Organic

Organic Reels

Creator Partnerships

Paid Activities

Redefining hormonal wellness

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LYMA is on a mission to help women own their next chapter. By marrying breakthrough technology with nature’s most bio‑available nutrients, the brand has transformed menopause support from a stigma into a science‑backed lifestyle upgrade

Wellness & Beauty

Industry

USA, UK

Target Markets

LYMA Supplement

Devices sold

Finding the Right Voices

To ignite candid conversation around menopause, LYMA recruited real midlife women and let their unfiltered three‑month stories prove the science

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

Get Started

6.84x

RoAS

4.9mln

impressions

£10.69

CPM

£0.50

CPC

Crafting the Message

Hundreds of midlife women applied through The Cirqle hub; 31 storytellers aged 40-60 were hand‑picked for honesty, on‑camera presence, and zero competing supplement deals.

Why it worked? LYMA’s ideal customers, health-conscious, affluent, mid-life women, are underserved in most influencer platforms. The Cirqle’s first-party data surfaced niche, high-performing creators that others miss.

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The Cirqle Performance Engine in Action

Reach

2,140,000

CPM

£10.69

CPC

£0.50

The Cirqle flagged the top‑engaging Reels and whitelisted them as Paid Partnership ads inside Meta Advantage+ Shopping campaigns.

Creator-specific UTM tracking, pixel events, and ad permissioning enabled full-funnel optimization.

Underperformers were paused mid-flight. Top creators were scaled based on results

Get Started

Key Takeaways: why this partnership succeeded

Authenticity Outperforms Aesthetics

The strongest-performing assets weren’t polished studio shoots. They were self-shot, unfiltered testimonials. Creator content that felt real, emotional, and vulnerable consistently beat brand-produced ads across CTR, RoAS, and engagement.

Precision Targeting by Life Stage

Top-performing creators didn’t have the most followers, they had the most resonance. By aligning creators not just by age but by life-stage context (e.g., menopause, wellness reinvention) A unlocked a niche segment with unusually high purchase intent and lower CAC.

Full-Funnel Performance, Powered by The Cirqle

From creator selection to content licensing to paid ad deployment, the entire campaign was managed end-to-end on The Cirqle. Real-time performance data allowed LYMA to optimize spend dynamically, putting budget behind what actually drove sales.

How to use The Cirqle

Choose your goal, we’ll handle the rest. Here are some examples to get you started

Find the right creators fast using AI search + predictive scoring so you start with people who are likely to convert.

Turn organic creator content into ad-ready assets you can quickly test, iterate, and scale.

Connect outcomes back to creators so you can see what drove sales, not just engagement.

Run continuous ambassador/affiliate programs with ongoing recruitment, activation, and content flow.

Use performance signals to double down on winners and pause what’s not driving incremental results.

Plug in Shopify + your attribution stack so tracking and payouts are clean end-to-end.

Stop Searching. Start Building.

Ready to scale your influencer marketing and drive measurable sales like Lyma Life?

Give your team the power and speed they need to find the right partners and grow your brand.

Book a Demo

Brands scale faster on The Cirqle OS

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Book a Demo

Solutions

Influencer Ambassador Affiliate

Platform

AI Creator Discovery RoAS Forecasting Campaign Management Turn Into Ads Reporting Infuencer OS

Customers

Loop Earplugs Matt Sleeps Lyma Life Zelesta Lookfantasic About You

Resources

Case Studies Blog Posts

2025 The Cirqle