Strategy

Vinted partnered with The Cirqle to overcome these obstacles by leveraging its advanced AI to identify and connect with 129 influencers in the fashion and parenthood niches. Despite the smaller market size, The Cirqle’s platform enabled Vinted to discover high-quality, brand-aligned creators who produced engaging content. Verified metrics ensured that creator selection was data-backed and aligned with campaign goals. The partnership facilitated the creation of 645 pieces of content, including TikToks, Instagram Reels, and Stories. Additionally, The Cirqle’s negotiation feature enabled significant cost savings on influencer collaborations. By combining influencer content with precise targeting and seamless campaign management, Vinted efficiently scaled their efforts in these niche markets.

Results

Vinted achieved outstanding results through The Cirqle platform:

Cost Savings: 33% saved on creator costs by using the negotiation tool.
Market Penetration: Despite the challenges of smaller markets, Vinted successfully engaged relevant influencers who delivered high-quality content and drove meaningful brand awareness.‍
Performance: The campaign generated 4 million impressions, reinforcing the effectiveness of influencer marketing even in niche markets.

Conclusion

By adopting The Cirqle’s platform, Vinted successfully overcame the challenges of working in smaller markets, driving impressive results and optimizing campaign efficiency.

Key Benefits:

Efficiency & Automation: Simplified campaign management, reducing workload and streamlining processes.
Precise Targeting: Verified metrics ensured the right creators were selected, leading to impactful results.
Cost Savings & Performance: Saved 33% on creator costs while achieving 4 million impressions.

With The Cirqle’s support, Vinted demonstrated that even in challenging markets, influencer marketing can deliver scalable, cost-effective results.

What our clients say about us

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”

Alex Adamson

SVP of Digital Marketing

“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”

Marc Judlin

Monetization Partnerships

“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”

Cal Salvaggio

Global Head of Paid Media – Beauty

“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”

Jaimee Hulsmeyer

Social Media and Influencer Manager

“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”

Ozge Sonmezoz

Senior Performance Marketing Manager

“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”

Matteo Petruzzellis

Director of Digital & Sales

“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”

Liam McGurl

Social Media Manager

Alex Adamson

SVP of Digital Marketing

Cal Salvaggio

Global Head of Paid Media – Beauty

Cal Salvaggio

Global Head of Paid Media – Beauty

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”

Paulina Nordgren

Marketing Executive

"Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!"

Luke Raben

Growth Manager

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist - Social Media

“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”

Arlette Coenradi

Digital Marketeer at Stoov

“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”

Sarah Abboud

Director of Communications

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”

Damien Poelhekke

CEO

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

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