Scaling Influencer Marketing in Niche Markets – Vinted’s Success in Hungary and Slovakia
Transform influencer collaborations into consistent, trackable revenue.
Objective
Vinted, a leading online marketplace for pre-loved fashion, aimed to increase website traffic in the challenging markets of Hungary and Slovakia. Their primary goal was to leverage influencer marketing campaigns to reach and engage audiences in these smaller markets.
Background
Hungary and Slovakia presented unique challenges as smaller markets, where finding creators that align with the brand’s ethos and needs was particularly difficult. The limited availability of high-quality, relevant influencers made it challenging to execute effective campaigns at scale.
Strategy
Vinted partnered with The Cirqle to overcome these obstacles by leveraging its advanced AI to identify and connect with 129 influencers in the fashion and parenthood niches. Despite the smaller market size, The Cirqle’s platform enabled Vinted to discover high-quality, brand-aligned creators who produced engaging content. Verified metrics ensured that creator selection was data-backed and aligned with campaign goals. The partnership facilitated the creation of 645 pieces of content, including TikToks, Instagram Reels, and Stories. Additionally, The Cirqle’s negotiation feature enabled significant cost savings on influencer collaborations. By combining influencer content with precise targeting and seamless campaign management, Vinted efficiently scaled their efforts in these niche markets.
Strategy
Results
Vinted achieved outstanding results through The Cirqle platform:
- Cost Savings: 33% saved on creator costs by using the negotiation tool.
- Market Penetration: Despite the challenges of smaller markets, Vinted successfully engaged relevant influencers who delivered high-quality content and drove meaningful brand awareness.
- Performance: The campaign generated 4 million impressions, reinforcing the effectiveness of influencer marketing even in niche markets.
Conclusion
By adopting The Cirqle’s platform, Vinted successfully overcame the challenges of working in smaller markets, driving impressive results and optimizing campaign efficiency.
Key Benefits:
- Efficiency & Automation: Simplified campaign management, reducing workload and streamlining processes.
- Precise Targeting: Verified metrics ensured the right creators were selected, leading to impactful results.
- Cost Savings & Performance: Saved 33% on creator costs while achieving 4 million impressions.
With The Cirqle’s support, Vinted demonstrated that even in challenging markets, influencer marketing can deliver scalable, cost-effective results.
Get started with The Cirqle today.
Give your team the power and speed they need to find the right partners and grow your brand.
%201.avif)
More Success Stories from The Cirqle
