Background

The Box is a monthly beauty box subscription from LOOKFANTASTIC. It was introduced as a way to provide customers with a curated selection of beauty products on a monthly basis, allowing them to discover new brands and products in a convenient and exciting way. Each box is carefully curated by a team of beauty experts who have a deep understanding of the latest trends, emerging brands and high-quality products.

Strategy

LOOKFANTASTIC partnered up with The Cirqle to expand and enhance their performance marketing initiatives to accelerate growth. Instead of relying solely on regular social ads, LOOKFANTASTIC utilized The Cirqle’s platform to effortlessly incorporate engaging partnership ads into their campaign. Creators were invited to craft captivating Reels that authentically showcased the beauty and elegance of LOOKFANTASTIC’s products. By leveraging The Cirqle’s platform, LOOKFANTASTIC tapped into the potential of creator audiences and turned creator content into impactful partnership ads amplified through creator handles. The primary goal was to expand the brand's audience and achieve higher user conversions, further solidifying LOOKFANTASTIC's position in the UK market.

Results

The collaboration between LOOKFANTASTIC and The Cirqle produced strong outcomes. The inclusion of partnership ads alongside the regular social ads significantly boosted the campaign's effectiveness. While partnership ads ads alone already had a 14% increase in click through rate compared to regular social ads, incorporating both regular social ads and partnership ads into the mix, achieved a 27% higher click-through rate and a 9% lower cost per acquisition compared to regular social ads alone. Ultimately, the inclusion of partnership ads alongside regular social ads resulted in an impressive 11x RoAS improving LOOKFANTASTIC’s overall RoAS by 8%).

Conclusion

What our clients say about us

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”

Alex Adamson

SVP of Digital Marketing

“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”

Marc Judlin

Monetization Partnerships

“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”

Cal Salvaggio

Global Head of Paid Media – Beauty

“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”

Jaimee Hulsmeyer

Social Media and Influencer Manager

“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”

Ozge Sonmezoz

Senior Performance Marketing Manager

“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”

Matteo Petruzzellis

Director of Digital & Sales

“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”

Liam McGurl

Social Media Manager

Alex Adamson

SVP of Digital Marketing

Cal Salvaggio

Global Head of Paid Media – Beauty

Cal Salvaggio

Global Head of Paid Media – Beauty

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”

Paulina Nordgren

Marketing Executive

"Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!"

Luke Raben

Growth Manager

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist - Social Media

“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”

Arlette Coenradi

Digital Marketeer at Stoov

“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”

Sarah Abboud

Director of Communications

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”

Damien Poelhekke

CEO

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

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