CASE STUDIES
LOOKFANTASTIC
LOOKFANTASTIC

LOOKFANTASTIC managed to drive an 11x ROAS through influencer marketing

Explore how LOOKFANTASTIC, the no.1 online destination for beauty that offers a wide range of cosmetic, skincare, haircare and fragrance products, leveraged The Cirqle’s platform to promote LOOKFANTASTIC The Box.
+8%
RoAS vs. regular social ads
11x
Avg. program RoAS
9%
CPA Decrease Compared To BAU ads
LOOKFANTASTIC managed to drive an 11x ROAS through influencer marketing
CLIENT
LOOKFANTASTIC
Location
United Kingdom
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At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our work with The Cirqle.
Jason Hope
Jason Hope
Global Head of Paid Social – Beauty
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Background

The Box is a monthly beauty box subscription from LOOKFANTASTIC. It was introduced as a way to provide customers with a curated selection of beauty products on a monthly basis, allowing them to discover new brands and products in a convenient and exciting way. Each box is carefully curated by a team of beauty experts who have a deep understanding of the latest trends, emerging brands and high-quality products.

+8%
RoAS vs. regular social ads
11x
Avg. program RoAS
9%
CPA Decrease Compared To BAU ads
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Strategy

LOOKFANTASTIC partnered up with The Cirqle to expand and enhance their performance marketing initiatives to accelerate growth. Instead of relying solely on regular social ads, LOOKFANTASTIC utilized The Cirqle’s platform to effortlessly incorporate engaging partnership ads into their campaign. Creators were invited to craft captivating Reels that authentically showcased the beauty and elegance of LOOKFANTASTIC’s products. By leveraging The Cirqle’s platform, LOOKFANTASTIC tapped into the potential of creator audiences and turned creator content into impactful partnership ads amplified through creator handles. The primary goal was to expand the brand's audience and achieve higher user conversions, further solidifying LOOKFANTASTIC's position in the UK market.

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Results

The collaboration between LOOKFANTASTIC and The Cirqle produced strong outcomes. The inclusion of partnership ads alongside the regular social ads significantly boosted the campaign's effectiveness. While partnership ads ads alone already had a 14% increase in click through rate compared to regular social ads, incorporating both regular social ads and partnership ads into the mix, achieved a 27% higher click-through rate and a 9% lower cost per acquisition compared to regular social ads alone. Ultimately, the inclusion of partnership ads alongside regular social ads resulted in an impressive 11x RoAS improving LOOKFANTASTIC’s overall RoAS by 8%).

LOOKFANTASTIC managed to drive an 11x ROAS through influencer marketingLOOKFANTASTIC managed to drive an 11x ROAS through influencer marketing

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What 2500+ clients say about the Cirqle

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
Alex Adamson Profile Image
Alex Adamson
SVP of Digital Marketing
“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”
Marc Judlin Profile Image
Marc Judlin
Monetization Partnerships
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”
Jaimee Hulsmeyer Profile Image
Jaimee Hulsmeyer
Social Media and Influencer Manager
“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”
Ozge Sonmezoz Profile Image
Ozge Sonmezoz
Senior Performance Marketing Manager
“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”
Matteo Petruzzellis Profile Image
Matteo Petruzzellis
Director of Digital & Sales
“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”
Liam McGurl Profile Image
Liam McGurl
Social Media Manager
“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
Alex Adamson Profile Image
Alex Adamson
SVP of Digital Marketing
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist
“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
"Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!"
Luke Raben
Growth Manager
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist - Social Media
“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”
Arlette Coenradi
Digital Marketeer at Stoov
“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”
Sarah Abboud Profile Image
Sarah Abboud
Director of Communications
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist

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