CASE STUDIES
Handyhuellen
Handyhuellen

Optimizing Influencer Campaigns: Handyhuellen’s Strategy for Lower CPA and Higher ROI

Handyhuellen, a leading German brand specializing in mobile phone accessories, sought to leverage influencer marketing to drive sales while minimizing acquisition costs. With the goal of achieving a positive return on investment (ROI) and reducing CPA, Handyhuellen partnered with The Cirqle to utilize its AI-powered platform, which offers scalability and data-driven insights.
€7,400
CREATOR COSTS saved VIA THE Cirqle’s negotiation tool
-17.4%
lower CPA by targeting creator-based audiences
-11.2%
lower CPA by adding Partnership Ads
Optimizing Influencer Campaigns: Handyhuellen’s Strategy for Lower CPA and Higher ROI
CLIENT
Handyhuellen
Location
Germany
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The Cirqle’s platform allowed us to manage influencer marketing in a much more efficient and results-driven way. The combination of automation, cost-saving tools, and targeted audiences helped us achieve a positive ROI and lower CPA, making the investment worthwhile.
Willem Snijders
Willem Snijders
International Channel Manager at Handyhuellen
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Background

By combining The Cirqle’s advanced AI recommendations, access to 1.2 million verified creators, and seamless integrations with key platforms like Shopify, TikTok, and Meta, Handyhuellen was able to optimize their influencer marketing efforts and drive better results at a lower cost.

€7,400
CREATOR COSTS saved VIA THE Cirqle’s negotiation tool
-17.4%
lower CPA by targeting creator-based audiences
-11.2%
lower CPA by adding Partnership Ads
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Strategy

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Results

Results

The results highlighted the effectiveness of influencer marketing through The Cirqle platform in driving positive ROI and lowering overall CPA.

Test 1: Adding Partnership Ads to BAU Content

  • CPA: -11.2%
  • ROAS: +19.4%
  • AOV: +5.9%

By integrating Partnership Ads with BAU content, Handyhuellen reduced CPA by 11.2%, while achieving a 19.4% increase in return on ad spend (ROAS) and a 5.9% boost in average order value (AOV). This strategy successfully delivered more efficient sales at a lower cost, resulting in a positive ROI from influencer marketing.

Test 2: Targeting Custom Audiences vs. Broad Audiences

  • CPA (LAL): -17.4%
  • ROAS (LAL): +8.8%
  • CPA for Ages 18-24 (LAL): -54.1%

Targeting Lookalike Audiences (LAL) based on creator audiences helped Handyhuellen achieve a 17.4% reduction in CPA and an 8.8% increase in ROAS. Further refining the audience to focus on the 18-24 age group resulted in an impressive 54.1% reduction in CPA, demonstrating the power of refined audience segmentation to lower acquisition costs and optimize campaign performance.

Optimizing Influencer Campaigns: Handyhuellen’s Strategy for Lower CPA and Higher ROIOptimizing Influencer Campaigns: Handyhuellen’s Strategy for Lower CPA and Higher ROI

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“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
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We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
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“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
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"Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!"
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“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”
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“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”
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Director of Communications
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
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Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
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“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
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Sr Analyst/Strategist
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