Optimizing Influencer Campaigns: Handyhuellen’s Strategy for Lower CPA and Higher ROI

Handyhuellen, a leading German brand specializing in mobile phone accessories, sought to leverage influencer marketing to drive sales while minimizing acquisition costs. With the goal of achieving a positive return on investment (ROI) and reducing CPA, Handyhuellen partnered with The Cirqle to utilize its AI-powered platform, which offers scalability and data-driven insights.

€7,400

CREATOR COSTS saved VIA THE Cirqle’s negotiation tool

-17.4%

lower CPA by targeting creator-based audiences

-11.2%

lower CPA by adding Partnership Ads

Book Demo

The Cirqle’s platform allowed us to manage influencer marketing in a much more efficient and results-driven way. The combination of automation, cost-saving tools, and targeted audiences helped us achieve a positive ROI and lower CPA, making the investment worthwhile.

Willem Snijders

International Channel Manager at Handyhuellen

Background

By combining The Cirqle’s advanced AI recommendations, access to 1.2 million verified creators, and seamless integrations with key platforms like Shopify, TikTok, and Meta, Handyhuellen was able to optimize their influencer marketing efforts and drive better results at a lower cost.

Strategy

Handyhuellen used The Cirqle’s platform to bridge the gap between organic influencer content and paid media amplification, ensuring a seamless transition that maximized campaign effectiveness. The platform's AI-driven tools enabled efficient influencer selection, campaign execution, and precise performance tracking.

Campaign Structure:
Handyhuellen collaborated with 9 influencers in the mobile tech and lifestyle niches to create authentic content promoting their phone cases and accessories.

Test 1: Combined Business-As-Usual (BAU) content with Partnership Ads, allowing Handyhuellen to assess the impact of amplifying influencer content with paid ads to lower CPA and improve ROI.
Test 2: Tested two audience targeting approaches: Creator-based custom audiences and broad audiences.

Leveraging The Cirqle’s AI-powered platform, Handyhuellen was able to launch campaigns quickly, ensuring influencer content was optimized for the right audience at the right time.

Results

The results highlighted the effectiveness of influencer marketing through The Cirqle platform in driving positive ROI and lowering overall CPA.

Test 1: Adding Partnership Ads to BAU Content

CPA: -11.2%
ROAS: +19.4%
AOV: +5.9%

By integrating Partnership Ads with BAU content, Handyhuellen reduced CPA by 11.2%, while achieving a 19.4% increase in return on ad spend (ROAS) and a 5.9% boost in average order value (AOV). This strategy successfully delivered more efficient sales at a lower cost, resulting in a positive ROI from influencer marketing.

Test 2: Targeting Custom Audiences vs. Broad Audiences

CPA (LAL): -17.4%
ROAS (LAL): +8.8%
CPA for Ages 18-24 (LAL): -54.1%

Targeting Lookalike Audiences (LAL) based on creator audiences helped Handyhuellen achieve a 17.4% reduction in CPA and an 8.8% increase in ROAS. Further refining the audience to focus on the 18-24 age group resulted in an impressive 54.1% reduction in CPA, demonstrating the power of refined audience segmentation to lower acquisition costs and optimize campaign performance.

Optimizing Influencer Campaigns: Handyhuellen’s Strategy for Lower CPA and Higher ROI

Conclusion

Results

By adopting The Cirqle’s platform, Handyhuellen centralized campaign management, databacked influencer selection, and tracked performance with unmatched precision.

Key Benefits:

Efficiency & Automation: The Cirqle’s AI-driven platform saved Handyhuellen time and resources by automating influencer selection and campaign management, while maximizing performance through data-backed insights.
Precise Targeting: With the ability to create creator-based custom and Lookalike Audiences, Handyhuellen was able to target the right customers at the right time, leading to lower CPAs and a more efficient ad spend.
Cost Savings & Performance: Handyhuellen saved €7,400 on creator costs using The Cirqle’s negotiation tool, significantly reducing the overall campaign expenses while maintaining strong performance.

With the support of The Cirqle’s platform, Handyhuellen is well-equipped to scale their influencer marketing efforts, driving sustained growth with efficiency and cost-effectiveness.