Success stories
On That Ass
On That Ass

On That Ass Achieves Astounding -45% CPA Decrease

On That Ass is a revolutionary fashion brand that combines style and comfort like never before. With bold designs and a commitment to quality, they offer underwear that embraces individuality and breaks societal norms. Experience the liberating sensation of On That Ass and redefine fashion on your terms.
-45%
lower CPA
+56%
sales
-16%
lower cost per brand lift
On That Ass Achieves Astounding -45% CPA Decrease
CLIENT
On That Ass
Location
Netherlands
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We are very impressed by the results and we are currently hiring an extra person in the team to scale Branded content campaigns across all our countries.
Bob van Iersel
Bob van Iersel
Head of Social Media
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Background

On That Ass, the innovative fashion brand, is harnessing the power of partnership ads to achieve higher ROAS and fuel their growth. By collaborating with like-minded brands and influential individuals, they expand their reach, tap into new market segments, and build trust with their target audience. Partnership ads offer cost-effective advertising and creative campaigns that drive immediate sales and sustainable long-term growth. On That Ass is redefining fashion, one partnership at a time.

-45%
lower CPA
+56%
sales
-16%
lower cost per brand lift
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Strategy

By leveraging The Cirqle's software for partnership ads, On That Ass experienced a significant boost in their Return on Ad Spend (RoAS). The software enabled them to source creators whose audiences aligned with their target market, resulting in more effective ad placements. The production of 24+ creative assets further enhanced ad performance, captivating their audience and driving higher conversion rates. The streamlined campaign management and optimization tools provided by The Cirqle's software allowed On That Ass to make data-driven decisions, allocate resources effectively, and continuously improve their RoAS, fueling their overall growth and success.

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Results

Partnership ads, powered by The Cirqle's software, drove remarkable impact for On That Ass. They achieved a strong -45% decrease in CPA and an impressive +56% increase in sales. Bob van Iersel, Head of Social Media, expressed their satisfaction and plans to scale branded content campaigns across all countries: “We are very impressed by the results and we are currently hiring an extra person in the team to scale Branded content campaigns across all our countries”. The seamless collaboration and efficient campaign management facilitated by the software played a pivotal role in achieving these outstanding results. On That Ass is poised for further growth as they continue to leverage the power of partnership ads to drive their brand's success.

On That Ass Achieves Astounding -45% CPA DecreaseOn That Ass Achieves Astounding -45% CPA Decrease
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What they say
about the Cirqle

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
Alex Adamson Profile Image
Alex Adamson
SVP of Digital Marketing
“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”
Marc Judlin Profile Image
Marc Judlin
Monetization Partnerships
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”
Jaimee Hulsmeyer Profile Image
Jaimee Hulsmeyer
Social Media and Influencer Manager
“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”
Ozge Sonmezoz Profile Image
Ozge Sonmezoz
Senior Performance Marketing Manager
“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”
Matteo Petruzzellis Profile Image
Matteo Petruzzellis
Director of Digital & Sales
“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”
Liam McGurl Profile Image
Liam McGurl
Social Media Manager
“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
Alex Adamson Profile Image
Alex Adamson
SVP of Digital Marketing
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist
“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist - Social Media
“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”
Sarah Abboud Profile Image
Sarah Abboud
Director of Communications
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist

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