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Best Influencer Marketing Campaign

PRovoke Sabre Awards – 2020

Color Street

How Color Street Sold $1.3 Mln in Product With A 6.3 RoAS

Color Street wanted to leverage The Cirqle’s technology to drive $300k in sales of the fall/holiday design SKUs.

$1,258,200

Revenue

30,019

Sales

5,3 Mln

Impressions
Client
Color Street
Location
USA
Industry
Beauty
Yearly revenue
Client
Color Street
Location
USA
Industry
Beauty
Yearly revenue
Social networks activated for this campaign

Background

Color Street, a 100%-real nail polish strips brand that provides the easiest way to treat yourself to a salon-quality manicure at home or while on the go, reached out to The Cirqle to test influencer marketing as a means of driving sales during the holiday season.

Strategy

Tasked with a hefty goal – earning Color Street $300K in just four months with a product that has an AOV of $40 – we got to work quickly and efficiently. Our strategists worked with the brand to identify the key audience sets with which Color Street had the right to win – mothers and beauty enthusiasts in the US and Canada. Clear on our ideal target, we identified and partnered with 4 influencers poised to champion the brand and drive sales. Our team worked in painstaking detail to execute a full-funnel amplification methodology paired with AB testing 120 different ad copy tactics. This enabled our content and performance marketing strategists to optimize paid performance for ROAS carrying consumers through the purchase funnel around key buying moments - Black Friday, Cyber Monday, Christmas season, New Years, and Valentines.

Offer Distribution

User clicks on content with a CTA to save the offer

Landing page offer

Users can add the offer to their mobile wallet

Offer on device

Direct-to-consumer communication & conversion tracking is enabled

Push notifications

User gets notifications in real time

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4
Influencers
5,245,565
Impressions
2,049,814
Reach
684,891
Engagements
6.29
ROI

As a result, we drove $1.3 Mln in sales during the duration of the entire program. Not only did we exceed our goal of $300k in sales by 319%, but achieving a ROAS >6 demonstrated our ability to deliver a highly scalable creator powered commerce program.

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