How Color Street Sold $1.3 Mln in Product With A 6.3 RoAS

Color Street leveraged The Cirqle’s influencer marketing software to drive $300k in sales of the fall/holiday design SKUs.

$1,258,200

Revenue

30,019

Sales

5,3 Mln

Impressions

How Color Street Sold $1.3 Mln in Product With A 6.3 RoAS

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Transform influencer collaborations into consistent, trackable revenue.

Objective

Background

Color Street, a 100%-real nail polish strips brand that provides the easiest way to treat yourself to a salon-quality manicure at home or while on the go, leveraged The Cirqle's software to test influencer marketing as a means of driving sales during the holiday season.

Strategy

Tasked with a hefty goal – earning $300K in just four months with a product that has an AOV of $40 – Color Street's team got to work quickly and efficiently with The Cirqle's influencer marketing software. The software unlocked key audience sets with which Color Street had the right to win – mothers and beauty enthusiasts in the US and Canada. Clear on the ideal target, the software enabled Color Street to identify and partner with 4 influencers poised to champion the brand and drive sales. The Cirqle's software enabled to execute a full-funnel amplification methodology paired with AB testing 120 different ad copy tactics. This helped Color Street to optimize paid performance for ROAS carrying consumers through the purchase funnel around key buying moments - Black Friday, Cyber Monday, Christmas season, New Years, and Valentines.

Strategy

Results

As a result, Color Street drove $1.3 Mln in sales through creator ads leveraging The Cirqle's influencer marketing software. Not only did they exceed their goal of $300k in sales by 319%, but achieving a ROAS >6 demonstrated the software's ability to deliver a highly scalable creator powered commerce program.