Objective

Loop Earplugs is redefining what hearing protection looks and feels like—fusing acoustic innovation with sleek, wearable design. Built for modern life, Loop products reduce noise without sacrificing clarity, empowering users to take control of their sound environment whether at concerts, on commutes, or winding down at night. With a mission rooted in both self-care and self-expression, Loop Earplugs aren’t just functional—they’re a lifestyle accessory.

In partnership with The Cirqle, Loop launched a sales-focused influencer campaign designed to reach new audiences in the US and UK. With a strong call-to-action and content that highlighted the diverse use cases and aesthetic appeal of Loops, the brand aimed to convert awareness into purchases through direct traffic to their website.

Strategy

Loop Earplugs and The Cirqle partnered with 58 creators across Instagram and TikTok to showcase the product’s everyday versatility from parenting and travel to nightlife and focus. Rather than relying on reach alone, The Cirqle focused on turning top-performing organic content into high-converting paid assets, deploying Paid Partnership ads and TikTok Spark Codes to boost visibility beyond the creators’ native audiences.

To scale results, The Cirqle also unlocked Lookalike (LaL) audiences across Meta, extending reach to high-intent users beyond the creators’ followers. This approach blended brand storytelling with media efficiency, driving both awareness and sales.

Results

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Loop’s influencer campaign achieved strong commercial performance, generating a 2.0 ROAS across the U.S. and U.K. markets. This was fueled by a strategic blend of relatable content and targeted amplification proving that lifestyle-driven storytelling converts when distributed effectively.
New Paid Partnership ads emerged as top performers, with one creative variation delivering the third-lowest cost per purchase. This reinforced the impact of running high-performing creator content through performance media channels.
Through The Cirqle’s platform, high-performing organic influencer content was seamlessly transformed into paid social assets, optimized across Meta and TikTok. We included custom and Lookalike audiences beyond the creators’ followers, scaling proven messages to new, high-intent users.
Loop's collaboration with The Cirqle proves how strategic influencer partnerships, when paired with conversion-optimized distribution, can drive measurable sales while also elevating brand perception blending storytelling with performance to deliver on both brand and business goals.

What our clients say about us

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”

Alex Adamson

SVP of Digital Marketing

“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”

Marc Judlin

Monetization Partnerships

“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”

Cal Salvaggio

Global Head of Paid Media – Beauty

“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”

Jaimee Hulsmeyer

Social Media and Influencer Manager

“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”

Ozge Sonmezoz

Senior Performance Marketing Manager

“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”

Matteo Petruzzellis

Director of Digital & Sales

“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”

Liam McGurl

Social Media Manager

Alex Adamson

SVP of Digital Marketing

Cal Salvaggio

Global Head of Paid Media – Beauty

Cal Salvaggio

Global Head of Paid Media – Beauty

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”

Paulina Nordgren

Marketing Executive

"Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!"

Luke Raben

Growth Manager

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist - Social Media

“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”

Arlette Coenradi

Digital Marketeer at Stoov

“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”

Sarah Abboud

Director of Communications

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”

Damien Poelhekke

CEO

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

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