Opatra Elevates Brand Visibility and Saves Costs with The Cirqle’s Influencer Marketing Platform

Opatra, known for its award-winning non-invasive beauty products, caters to skincare professionals and individuals seeking to elevate their daily skincare routine. By leveraging The Cirqle’s influencer marketing platform, Opatra significantly increased product awareness through high-quality, on-brand influencer content. As an award-winning skincare brand, managing the quality of their output is essential. Read this case study to learn how The Cirqle’s end-to-end influencer marketing platform facilitated groundbreaking campaigns while saving tremendous costs and time through the use of The Cirqle’s intelligent campaign wizard, automation, and rate negotiation tools.

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Before using The Cirqle, we struggled with time-consuming negotiations and inconsistent content quality. The Cirqle's rate negotiation feature alone saved us over £13,000, and the ability to make data-driven decisions on creator selections ensured we maintained our high standards. The streamlined campaign management process was a game-changer, allowing us to execute campaigns more efficiently than ever.

Efy Salhov

Founding Director

Objective

Background

Before discovering The Cirqle, Opatra faced challenges in finding the right influencers who could meet their high content quality standards and fit within their budget. The process was time-consuming and often involved extensive negotiations, which hindered their ability to execute campaigns efficiently. Opatra also struggled to identify creators who moved the needle for their business in terms of awareness, engagement and most importantly: sales and revenue.

Strategy

Using The Cirqle's influencer marketing platform and its extensive database of over 1 million verified creators, Opatra partnered with 64 beauty influencers whose content quality aligned perfectly with Opatra’s high standards. This streamlined process was a significant departure from their previous struggles, allowing for quicker and more precise influencer selection. Key Features and Benefits Rate Negotiation Feature: To execute the campaign cost-effectively, Opatra utilized The Cirqle’s rate negotiation feature. This innovative tool enables brands to negotiate rates with creators without the usual back-and-forth, saving both costs and valuable time. Through bold negotiation facilitated by the platform, Opatra saved over £13,000 on creator costs. Data-Driven Creator Selection: As a high-end brand, maintaining content quality is crucial for Opatra. The Cirqle's platform allowed Opatra to make data-driven decisions on creator selections, ensuring quality control and aligning with their brand image. Streamlined Campaign Management: The platform facilitated easy and fast briefing, review of content, and ensured all content met safe zone requirements, ad placements, and caption standards before publication. This streamlined the entire campaign management process, ensuring consistency and quality across all influencer posts.

Strategy

Results

By leveraging The Cirqle’s comprehensive and efficient end-to-end influencer marketing platform, Opatra not only enhanced their influencer marketing strategy but also achieved significant cost savings and ensured high-quality content throughout their campaigns, boosting results. This transformation marked a new era of efficiency and effectiveness in their marketing efforts, solidifying Opatra's position as a leader in the high-end beauty market.