Strategy

Using The Cirqle's influencer marketing platform and its extensive database of over 1 million verified creators, Opatra partnered with 64 beauty influencers whose content quality aligned perfectly with Opatra’s high standards. This streamlined process was a significant departure from their previous struggles, allowing for quicker and more precise influencer selection. Key Features and Benefits Rate Negotiation Feature: To execute the campaign cost-effectively, Opatra utilized The Cirqle’s rate negotiation feature. This innovative tool enables brands to negotiate rates with creators without the usual back-and-forth, saving both costs and valuable time. Through bold negotiation facilitated by the platform, Opatra saved over £13,000 on creator costs. Data-Driven Creator Selection: As a high-end brand, maintaining content quality is crucial for Opatra. The Cirqle's platform allowed Opatra to make data-driven decisions on creator selections, ensuring quality control and aligning with their brand image. Streamlined Campaign Management: The platform facilitated easy and fast briefing, review of content, and ensured all content met safe zone requirements, ad placements, and caption standards before publication. This streamlined the entire campaign management process, ensuring consistency and quality across all influencer posts.