CASE STUDIES
Stoov
Stoov

Stoov's Success Story: Influencers as Scalable & Rapid Performance Channel

7
Days from brief to live content
4
Creators signed contract within 24 hours
+50
Applications within 24 hours
Stoov's Success Story: Influencers as Scalable & Rapid Performance Channel
CLIENT
Stoov
Location
Germany, United Kingdom, The Netherlands
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The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.
Arlette Coenradi
Arlette Coenradi
Digital Marketeer at Stoov
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Background

Discover the strategic journey of Stoov, a trailblazer in the heated cushion market, as it embraced influencers as a dynamic and brand-new performance channel. Elevating it’s brand and performance through a highly-targeted influencer marketing program deeply rooted in the brand’s targeted audience. Explore how The Cirqle’s end-to-end influencer marketing platform enabled Stoov to transition from launching a brief to executing a campaign, testing the performance of Partnership Ads against BAU-ads in less than a week.

7
Days from brief to live content
4
Creators signed contract within 24 hours
+50
Applications within 24 hours
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Strategy

Stoov wanted to harness the true potential of Influencer content and Paid Partnership Ads on Meta in a matter of just 14 days. The goal? Evaluate the effectiveness of influencers as a new performance channel for Stoov. After identifying a myriad of on-brand creators through The Cirqle, Stoov carefully selected influencers aligning with their values and target market. In just 7 days, The Cirqle seamlessly enabled Stoov with a cost-effective, transparent workflow (briefing, contracting, product shipment, content approval to running Partnership Ads) to run an incredibly efficient influencer program.

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Results

Rapid campaign execution backed by templated influencer briefs allowed Stoov to experience results just a mere seven days after partnering with The Cirqle. To measure the success of Partnership Ads, Stoov conducted an A/B test vs. their regular Business-As-Usual-ads (BAU). The influencer campaign not only outperformed in the experiment but also highlighted The Cirqle's ability to turn creators into performance channels for Stoov. The use of Creator Based Audiences further boosted campaign performance, demonstrating the innovative nature and approach that Stoov had instilled in their program. Meta’s Paid Partnership Ads, which were mostly Instagram Reels, achieved an impressive RoAS of 5.08, surpassing BAU-Ads (2.68) by an impressive 89.55%. Instagram’s Paid Partnership Ads, backed by influencer channels, also exhibited a substantial reduction in Cost Per Acquisition (CPA). With a CPA of just $27.68 on influencer content, the program achieved a 47.60% lower cost per acquisition rate than the business-as-usual ads Stoov ran. This emphasizes the cost-efficiency and effectiveness of deploying influencers through The Cirqle's platform, intelligently combining organic influencer marketing with paid social.

Rapid campaign execution backed by templated influencer briefs allowed Stoov to experience results just a mere seven days after partnering with The Cirqle. To measure the success of Partnership Ads, Stoov conducted an A/B test vs. their regular Business-As-Usual-ads (BAU). The Cirqle platform automation ad permission setting and standard included 90-day of digital licensing within the contracts enabled Stoov to move from organic to paid seamlessly. 

The influencer campaign not only outperformed in the experiment but also highlighted The Cirqle's ability to turn creators into performance channels for Stoov. The use of Creator Based Audiences further boosted campaign performance, demonstrating the innovative nature and approach that Stoov had instilled in their program.

Stoov's collaboration with The Cirqle's influencer marketing platform stands as a powerful testament to the potential of integrating influencers as a performance channel. The performance further solidifies the success of the influencer marketing campaign, establishing The Cirqle as an essential tool for brands leveraging influencer power in their marketing strategy.

Stoov plans to replicate this successful strategy in other markets, continually leveraging influencer partnerships to drive performance.

Stoov's Success Story: Influencers as Scalable & Rapid Performance ChannelStoov's Success Story: Influencers as Scalable & Rapid Performance Channel

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“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
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Alex Adamson
SVP of Digital Marketing
“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”
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Marc Judlin
Monetization Partnerships
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
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Cal Salvaggio
Global Head of Paid Media – Beauty
“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”
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Jaimee Hulsmeyer
Social Media and Influencer Manager
“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”
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Ozge Sonmezoz
Senior Performance Marketing Manager
“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”
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Matteo Petruzzellis
Director of Digital & Sales
“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”
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Liam McGurl
Social Media Manager
“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
Alex Adamson Profile Image
Alex Adamson
SVP of Digital Marketing
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist
“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
"Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!"
Luke Raben
Growth Manager
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist - Social Media
“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”
Arlette Coenradi
Digital Marketeer at Stoov
“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”
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Sarah Abboud
Director of Communications
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist

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