Success stories
Veloretti
Veloretti

Veloretti's Creator Ads Drive a 23x Higher RoAS and a -93% Lower CPA

Veloretti is a renowned Amsterdam-based bicycle brand known for its stylish and high-quality bikes. They combine classic design with modern innovation to create lightweight, stylish and timeless bicycles that cater to riders of various ages. With a commitment to redefining urban commuting, Veloretti offers a diverse range of functional and aesthetically pleasing bicycles.
+23x
higher RoAS
-93%
lower CPA
+32%
higher CTR
Veloretti's Creator Ads Drive a 23x Higher RoAS and a -93% Lower CPA
CLIENT
Veloretti
Location
Amsterdam, The Netherlands
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Background

Veloretti, in collaboration with their marketing agency Zigt, sought to further explore creator marketing as a means to unlock a new growth channel. With the goal of expanding their reach and attracting a wider audience, they recognized the potential of utilizing creator ads. By leveraging the influence and creativity of content creators, Veloretti aimed to tap into their engaged communities and amplify their brand message in an authentic and relatable way. Through this pilot initiative, Veloretti and Zigt aimed to harness the power of creator marketing to drive marketing efficiencies and a higher Return on Ad Spend.

+23x
higher RoAS
-93%
lower CPA
+32%
higher CTR
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Strategy

Veloretti successfully leveraged The Cirqle's software to pilot creator marketing in Germany. By partnering with local creators, they produced engaging Instagram Reels and Carousel images. The Cirqle's proprietary technology enabled these creative assets to be seamlessly transformed into creator ads, amplifying their reach with just one click. This approach allowed Veloretti to specifically target relevant and warm audiences in Germany, maximizing the impact of their marketing efforts and unlocking new growth opportunities in the market. In the preparation of the campaign, Veloretti created a split test between business as usual ads and branded content ads. The budget was evenly divided, and both the audience reach and duration remained constant during the campaign optimization process, which was focused on optimizing for "add to carts".

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Results

The outcome was a significant rise of 32% in "add to carts" and Veloretti's implementation of creator ads yielded astonishing results. When compared to their regular social ads, the creator ads achieved a remarkable 23x higher Return on Ad Spend (RoAS), indicating a significant increase in revenue generated from their advertising investment. Additionally, the creator ads demonstrated a 93% lower Cost Per Acquisition (CPA), indicating more cost-effective customer acquisition. Furthermore, the creator ads delivered a 32% higher Click-Through Rate (CTR), indicating a higher level of engagement and interest from the target audience. These exceptional outcomes highlight the effectiveness of creator ads in driving impressive performance metrics for Veloretti, solidifying their decision to explore this growth channel further.

Veloretti's Creator Ads Drive a 23x Higher RoAS and a -93% Lower CPAVeloretti's Creator Ads Drive a 23x Higher RoAS and a -93% Lower CPA
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What they say
about the Cirqle

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
Alex Adamson Profile Image
Alex Adamson
SVP of Digital Marketing
“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”
Marc Judlin Profile Image
Marc Judlin
Monetization Partnerships
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”
Jaimee Hulsmeyer Profile Image
Jaimee Hulsmeyer
Social Media and Influencer Manager
“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”
Ozge Sonmezoz Profile Image
Ozge Sonmezoz
Senior Performance Marketing Manager
“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”
Matteo Petruzzellis Profile Image
Matteo Petruzzellis
Director of Digital & Sales
“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”
Liam McGurl Profile Image
Liam McGurl
Social Media Manager
“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
Alex Adamson Profile Image
Alex Adamson
SVP of Digital Marketing
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist
“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist - Social Media
“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”
Sarah Abboud Profile Image
Sarah Abboud
Director of Communications
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist

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