LEKKER Bikes leverages The Cirqle's Platform to Scale Brand Awareness and RoAS across Europe

In this case study, we delve into how LEKKER BIKES, a Dutch bicycle brand, leveraged The Cirqle’s creator platform to boost their performance marketing through partnership ads. Explore how The Cirqle’s software helped LEKKER BIKES achieve outstanding performance results, and unlock a new growth channel across The Netherlands and Germany.

5.8x

avg. RoAS

1.9%

avg. CTR

€17

Cost per Add-to-Cart

Background

LEKKER Bikes is a blend of Dutch cycling tradition and modern Australian style. Born in Amsterdam and raised in Australia, this brand is all about enjoying city life on two wheels. Driven by a goal to change urban cycling in the German and Dutch markets, LEKKER Bikes leveraged the Cirqle’s software to streamline its paid creator marketing efforts, fostering a more engaging and vibrant cycling culture in these regions.

Strategy

Leveraging partnership ads via The Cirqle's creator platform, LEKKER Bikes aimed to boost brand awareness in the Dutch and German markets while driving sales. Working with 8 creators in The Netherlands and 5 in Germany, they curated 15 and 10 pieces of content respectively, including Carousel and Reel formats. The strategy focused on maintaining LEKKER Bikes's unique style while reaching a wider audience, aiming for a positive RoAS in both markets.

Results

The campaign proved succesful, with a weighted average of 5.7x RoAS in the German and Dutch markets. The compelling creator content curated through The Cirqle’s platform contributed to a high Click-Through Rate (CTR), with a weighted average of 1.9%. Remarkably, the campaign also recorded a low Cost per Add to Cart at €17.23, facilitating LEKKER Bikes in precisely targeting interested audiences. This Cost per Add to Cart metric is particularly striking given the starting price of LEKKER Bikes at €1898. The outcomes of this campaign highlights the effectiveness of partnership ads in achieving enhancing brand visibility, engagement, and achieving a strong RoAS, harmoniously aligning with LEKKER Bikes' ambitious growth targets.

Conclusion

What our clients say about us

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”

Alex Adamson

SVP of Digital Marketing

“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”

Marc Judlin

Monetization Partnerships

“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”

Cal Salvaggio

Global Head of Paid Media – Beauty

“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”

Jaimee Hulsmeyer

Social Media and Influencer Manager

“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”

Ozge Sonmezoz

Senior Performance Marketing Manager

“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”

Matteo Petruzzellis

Director of Digital & Sales

“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”

Liam McGurl

Social Media Manager

Alex Adamson

SVP of Digital Marketing

Cal Salvaggio

Global Head of Paid Media – Beauty

Cal Salvaggio

Global Head of Paid Media – Beauty

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”

Paulina Nordgren

Marketing Executive

"Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!"

Luke Raben

Growth Manager

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist - Social Media

“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”

Arlette Coenradi

Digital Marketeer at Stoov

“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”

Sarah Abboud

Director of Communications

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”

Damien Poelhekke

CEO

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

As featured in