Success stories
LEKKER bikes
LEKKER bikes

LEKKER Bikes leverages The Cirqle's Platform to Scale Brand Awareness and RoAS across Europe

In this case study, we delve into how LEKKER BIKES, a Dutch bicycle brand, leveraged The Cirqle’s creator platform to boost their performance marketing through partnership ads. Explore how The Cirqle’s software helped LEKKER BIKES achieve outstanding performance results, and unlock a new growth channel across The Netherlands and Germany.
5.8x
avg. RoAS
1.9%
avg. CTR
€17
Cost per Add-to-Cart
LEKKER Bikes leverages The Cirqle's Platform to Scale Brand Awareness and RoAS across Europe
CLIENT
LEKKER bikes
Location
Netherlands & Germany
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We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.
Paulina Nordgren
Paulina Nordgren
Marketing Executive at LEKKER Bikes
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Background

LEKKER Bikes is a blend of Dutch cycling tradition and modern Australian style. Born in Amsterdam and raised in Australia, this brand is all about enjoying city life on two wheels. Driven by a goal to change urban cycling in the German and Dutch markets, LEKKER Bikes leveraged the Cirqle’s software to streamline its paid creator marketing efforts, fostering a more engaging and vibrant cycling culture in these regions.

5.8x
avg. RoAS
1.9%
avg. CTR
€17
Cost per Add-to-Cart
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Strategy

Leveraging partnership ads via The Cirqle's creator platform, LEKKER Bikes aimed to boost brand awareness in the Dutch and German markets while driving sales. Working with 8 creators in The Netherlands and 5 in Germany, they curated 15 and 10 pieces of content respectively, including Carousel and Reel formats. The strategy focused on maintaining LEKKER Bikes's unique style while reaching a wider audience, aiming for a positive RoAS in both markets.

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Results

The campaign proved succesful, with a weighted average of 5.7x RoAS in the German and Dutch markets. The compelling creator content curated through The Cirqle’s platform contributed to a high Click-Through Rate (CTR), with a weighted average of 1.9%. Remarkably, the campaign also recorded a low Cost per Add to Cart at €17.23, facilitating LEKKER Bikes in precisely targeting interested audiences. This Cost per Add to Cart metric is particularly striking given the starting price of LEKKER Bikes at €1898. The outcomes of this campaign highlights the effectiveness of partnership ads in achieving enhancing brand visibility, engagement, and achieving a strong RoAS, harmoniously aligning with LEKKER Bikes' ambitious growth targets.

LEKKER Bikes leverages The Cirqle's Platform to Scale Brand Awareness and RoAS across EuropeLEKKER Bikes leverages The Cirqle's Platform to Scale Brand Awareness and RoAS across Europe
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What 2500+ clients say about the Cirqle

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
Alex Adamson Profile Image
Alex Adamson
SVP of Digital Marketing
“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”
Marc Judlin Profile Image
Marc Judlin
Monetization Partnerships
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”
Jaimee Hulsmeyer Profile Image
Jaimee Hulsmeyer
Social Media and Influencer Manager
“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”
Ozge Sonmezoz Profile Image
Ozge Sonmezoz
Senior Performance Marketing Manager
“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”
Matteo Petruzzellis Profile Image
Matteo Petruzzellis
Director of Digital & Sales
“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”
Liam McGurl Profile Image
Liam McGurl
Social Media Manager
“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
Alex Adamson Profile Image
Alex Adamson
SVP of Digital Marketing
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist
“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist - Social Media
“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”
Arlette Coenradi
Digital Marketeer at Stoov
“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”
Sarah Abboud Profile Image
Sarah Abboud
Director of Communications
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist

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