CASE STUDIES
Secret Sales
Secret Sales

Secret Sales’ conversion rates soars by 298%

Explore how Secret Sales, an innovative online retailer, leveraged The Cirqle's software platform to enhance their creator marketing strategy, achieve outstanding performance results, and drive significant revenue growth while reducing costs. In this case study, we'll examine the challenges Secret Sales faced and reveal how The Cirqle’s software platform helped them to excel in the creator marketing space, driving actionable RoAS and revenue.
+11%
RoAS vs. regular ads
16.8x
Avg. program RoAS
+298%
Conversion rate jump
Secret Sales’ conversion rates soars by 298%
CLIENT
Secret Sales
Location
United Kingdom
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Adding Creator Ads into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media [across Meta technologies].
Alex Adamson
Alex Adamson
SVP Digital Marketing Secret Sales
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Background

Secret Sales is the leading premium non-full-price marketplace for fashion, sportswear and beauty brands, and has cemented itself as one the fastest growing fashion ecommerce platforms in Europe. It’s a revolutionary new business model disrupting the discount sector. By solving the problem of excess inventory through a direct-to-consumer digital channel, brands and retailers can sell non-full-price stock in a way that drives growth and profitability, maintains brand equity and, in an industry-first, shares new customers for brands to target in their own full-price offerings.

+11%
RoAS vs. regular ads
16.8x
Avg. program RoAS
+298%
Conversion rate jump
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Strategy

Secret Sales chose to utilize The Cirqle's software to address key challenges in their creator marketing strategy. Despite having a strong brand presence, Secret Sales faced hurdles in identifying suitable creators, tracking performance metrics, managing creator permissions, and optimising and scaling ROI. By utilizing The Cirqle, a leading influencer marketing software platform, Secret Sales aimed to leverage their data-driven solutions to streamline and enhance their creator marketing initiatives, enabling them to reach the right audience, optimise campaigns in real-time, and ultimately, deliver higher returns on their marketing investments.

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Results

Through The Cirqle's sofware, Secret Sales has seen exceptional results, including a remarkable +11% Return on Ad Spend (RoAS) and a staggering +298% increase in conversion rate in their home market, the UK. These impressive figures have been achieved through Partnership Ads, demonstrating the potency of strategic creator marketing. The Cirqle's data-led approach has facilitated precise creator selection, bespoke campaigns, and real-time optimisation, all contributing to a highly effective marketing strategy that has significantly enhanced Secret Sales' market performance. These standout results underscore the tremendous value of the ongoing added value of The Cirqle's. As they move forward, the software will continue to enable Secret Sales to harness the power of Partnership Ads and data-led strategies to sustain this positive trajectory and deliver exceptional results.

Secret Sales’ conversion rates soars by 298%Secret Sales’ conversion rates soars by 298%

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What 2500+ clients say about the Cirqle

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
Alex Adamson Profile Image
Alex Adamson
SVP of Digital Marketing
“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”
Marc Judlin Profile Image
Marc Judlin
Monetization Partnerships
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”
Jaimee Hulsmeyer Profile Image
Jaimee Hulsmeyer
Social Media and Influencer Manager
“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”
Ozge Sonmezoz Profile Image
Ozge Sonmezoz
Senior Performance Marketing Manager
“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”
Matteo Petruzzellis Profile Image
Matteo Petruzzellis
Director of Digital & Sales
“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”
Liam McGurl Profile Image
Liam McGurl
Social Media Manager
“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
Alex Adamson Profile Image
Alex Adamson
SVP of Digital Marketing
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist
“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
"Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!"
Luke Raben
Growth Manager
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist - Social Media
“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”
Arlette Coenradi
Digital Marketeer at Stoov
“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”
Sarah Abboud Profile Image
Sarah Abboud
Director of Communications
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist

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