CASE STUDIES
Parfumado
Parfumado

Driving Down CPA with Influencer Marketing: Parfumado's 20% Decrease

Parfumado's collaboration with The Cirqle's Influencer Marketing Platform has yielded an incredible 20% reduction in customer acquisition costs, showcasing the incredible impact of scalable influencer marketing partnerships.
-20%
CPA
560K
Impressions
2,000
Clicks
Driving Down CPA with Influencer Marketing: Parfumado's 20% Decrease
CLIENT
Parfumado
Location
Netherlands
Share:
Book Demo
"
Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!
Luke Raben
Luke Raben
Growth Manager at Parfumado
This is some text inside of a div block.

Background

Parfumado, the premier destination for fragrance exploration, offers over 550 premium scents to subscribers across Europe, delivering a new olfactory experience monthly at an affordable price. Emphasizing creative freedom, Parfumado encourages authenticity and originality in content creation. Collaborating with The Cirqle, Parfumado aims to amplify brand visibility and engagement as well as push new subscriptions. Leveraging The Cirqle's extensive network of creators and influencers, Parfumado endeavors to inspire audiences to delve into the world of fragrance with an enticing 50% discount on their first month using their unique influencer code, redefining the narrative of scent discovery.

-20%
CPA
560K
Impressions
2,000
Clicks
This is some text inside of a div block.

Strategy

Parfumado embarked on a strategic influencer marketing campaign aimed at showcasing the diverse benefits of their fragrance subscription service while leveraging the The Cirqle's Influencer Marketing software. Collaborating with a range of influencers across Instagram and TikTok, Parfumado orchestrated a series of engaging reels and TikTok's highlighting the unique advantages of their subscription model alongside the exclusive influencer discount code. By running each piece of content as a Paid Partnership ad, Parfumado maximized reach and engagement, effectively leveraging the influencers' dedicated audiences to drive sales and brand awareness. Through this partnership-driven approach, Parfumado successfully amplified its message, enticing new subscribers and solidifying its position as a leader in the fragrance subscription market.

This is some text inside of a div block.

Results

Parfumado's collaboration with The Cirqle yielded remarkable outcomes, showcasing a substantial increase in campaign performance metrics and exemplifying the transformative impact of strategic influencer partnerships. Prior to the introduction of Paid Partnership ads, Parfumado experienced a higher Cost Per Acquisition (CPA) for regular ads in February. However, after incorporating Paid Partnership ads in March, Parfumado witnessed a significant percentage increase in efficiency, with the CPA for regular ads decreasing notably. The introduction of Paid Partnership ads in March resulted in a remarkable reduction in CPA compared to the previous month, highlighting a substantial improvement in cost efficiency with a staggering 20% decrease in CPA. These results underscore the effectiveness of leveraging influencer partnerships through Paid Partnership ads in optimizing Parfumado's advertising performance, showcasing a considerable enhancement in cost efficiency and user acquisition processes. This success allowed Parfumado to increase their spends with The Cirqle by 25% in the first month. This success story demonstrates Parfumado's unwavering commitment to innovation and excellence, solidifying its position as a trailblazer in the fragrance subscription industry, with The Cirqle's invaluable support propelling its journey towards sustained growth and success.

Parfumado's collaboration with The Cirqle yielded remarkable outcomes, showcasing a substantial increase in campaign performance metrics and exemplifying the transformative impact of strategic influencer partnerships.

Prior to the introduction of Paid Partnership ads, Parfumado experienced a higher Cost Per Acquisition (CPA) for regular ads in February. However, after incorporating Paid Partnership ads in March, Parfumado witnessed a significant percentage increase in efficiency, with the CPA for regular ads decreasing notably.

The introduction of Paid Partnership ads in March resulted in a remarkable reduction in CPA compared to the previous month, highlighting a substantial improvement in cost efficiency with a staggering 20% decrease in CPA. These results underscore the effectiveness of leveraging influencer partnerships through Paid Partnership ads in optimizing Parfumado's advertising performance, showcasing a considerable enhancement in cost efficiency and user acquisition processes.

This success allowed Parfumado to increase their spends with The Cirqle by 25% in the first month. This success story demonstrates Parfumado's unwavering commitment to innovation and excellence, solidifying its position as a trailblazer in the fragrance subscription industry, with The Cirqle's invaluable support propelling its journey towards sustained growth and success.

Driving Down CPA with Influencer Marketing: Parfumado's 20% Decrease Driving Down CPA with Influencer Marketing: Parfumado's 20% Decrease

About
The Cirqle

Discover why The Cirqle is the worlds #1 Influencer Marketing Platform.
Discover The Cirqle platform
Our Integrations
Now available

What 2500+ clients say about the Cirqle

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
Alex Adamson Profile Image
Alex Adamson
SVP of Digital Marketing
“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”
Marc Judlin Profile Image
Marc Judlin
Monetization Partnerships
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”
Jaimee Hulsmeyer Profile Image
Jaimee Hulsmeyer
Social Media and Influencer Manager
“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”
Ozge Sonmezoz Profile Image
Ozge Sonmezoz
Senior Performance Marketing Manager
“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”
Matteo Petruzzellis Profile Image
Matteo Petruzzellis
Director of Digital & Sales
“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”
Liam McGurl Profile Image
Liam McGurl
Social Media Manager
“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
Alex Adamson Profile Image
Alex Adamson
SVP of Digital Marketing
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist
“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
"Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!"
Luke Raben
Growth Manager
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist - Social Media
“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”
Arlette Coenradi
Digital Marketeer at Stoov
“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”
Sarah Abboud Profile Image
Sarah Abboud
Director of Communications
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist

Get started free

Unlimited access trial to kickstart your influencer marketing immediately with The Cirqle
Start free 7 day trial
Book demo