Matt Sleeps tapped into The Cirqle’s creator engine to refresh their media mix with authentic high-performing content that unlocked scalable growth and delivered a 27.6 percent uplift in RoAS over their BAU ads.
Matt Sleeps is a leading direct-to-consumer mattress brand in the Netherlands, known for its award-winning products and sleek design. With a strong focus on customer satisfaction, sustainability, and design, Matt Sleeps has built a loyal following and continues to grow rapidly.
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Looking to elevate its paid performance and creator strategy, Matt Sleeps turned to The Cirqle to execute a high-impact, data-driven creator campaign in The Netherlands.
Matt Sleeps had already built a solid digital marketing engine and was experiencing steady growth. But the team saw a clear opportunity to take performance to the next level by integrating more authentic, trust-driven content into their media strategy.
With The Cirqle, Matt Sleeps focused on deepening emotional connection through creator channels, refreshing their creative mix with more variety and relevance, and scaling partnerships in a cost-efficient, performance-oriented way. By blending organic storytelling with paid amplification, they unlocked higher engagement and stronger conversion while keeping the creator’s voice at the heart of the campaign.
Matt Sleeps joined forces with The Cirqle to launch a creator-led performance engine built not just for reach, but for results. From pinpointing the right creators to deploying content across paid channels, every step was powered by data and designed for scale.
This was performance marketing redefined: tech-enabled, results-driven, and creator-first at every stage.
The Cirqle turned influencer marketing into a high-performance acquisition channel for us. We cut CAC by over 30%, scaled content production 5x, and hit one of our highest-ever ROAS, all while automating the parts of the process that used to slow us down. It’s not a platform, it’s an Operating System for Creator Marketing.
Matt Sleeps built a scalable, creator-first performance system with The Cirqle. By activating the right talent, streamlining content production, and tapping into high-intent audiences, the team unlocked measurable impact across the funnel. In-platform tools, AI-backed selection, and automated targeting made execution faster, smarter, and more cost-effective.
Matt Sleeps applied The Cirqle’s 20:40:40 rule to turn high-performing content into a repeatable growth engine. The result: a streamlined system that delivered consistent results while keeping creative and media costs under control.