The Creator-First Strategy That Helped Matt Sleeps Outperform ROAS by 27.6%

Matt Sleeps tapped into The Cirqle’s creator engine to refresh their media mix with authentic high-performing content that unlocked scalable growth and delivered a 27.6 percent uplift in RoAS over their BAU ads.

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RoAS Uplift

+27.6%

Creators

20+

Assets

40+

Our step-by-step journey together

Organic

Organic Reels

Creator Partnerships

Paid Activities

Maikel Purvis

Head of Digital Marketing, Matt Sleeps

"The Cirqle turned influencer marketing into a high-performance acquisition channel for us. We cut CAC by over 30%, scaled content production 5x, and hit one of our highest-ever ROAS on autopilot".

+27.6%

RoAS Uplift

20+

Creators

Reimagining rest with award-winning design

Get Started

Matt Sleeps is a leading direct-to-consumer mattress brand in the Netherlands, known for its award-winning products and sleek design. With a strong focus on customer satisfaction, sustainability, and design, Matt Sleeps has built a loyal following and continues to grow rapidly.

Creator Activation

20+ trusted nano and micro creators selected for strong engagement and brand alignment — built for authenticity at scale.

Content Production

40+ performance-optimized assets produced across Reels and Carousels — ready for native use and paid activation.

Audience Expansion

40+ custom lookalike audiences generated from creator data and deployed directly into Meta Ads Manager — precision-built for conversions.

A Performant Creator Framework

Matt Sleeps applied The Cirqle’s 20:40:40 rule to turn high-performing content into a repeatable growth engine.

The result: a streamlined system that delivered consistent results while keeping creative and media costs under control.

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

Get Started

20+

creators

Nano and micro creators selected for authenticity, engagement, and efficiency — no overpaying, no guesswork.

40+

assets

Performance-built Reels and Carousels designed for native engagement and tested across paid channels.

€2,000

saved

In-platform rate negotiation cut costs and boosted budget efficiency — no back-and-forth, just better ROI.

40+

creator-based audiences

The Cirqle activated high-intent, lookalike segments built from creator audience data — boosting precision, scale, and conversion in Meta.

High-Impact Growth, Driven by Creators

Matt Sleeps joined forces with The Cirqle to launch a creator-led performance engine built not just for reach, but for results. From pinpointing the right creators to deploying content across paid channels, every step was powered by data and designed for scale.

This was performance marketing redefined: tech-enabled, results-driven, and creator-first at every stage.

Get Started

The Cirqle Performance Engine in Action

Increase in RoAS

+27.6%

Reduction in CPA

-34.7%

CTR

+20%

Matt Sleeps built a scalable, creator-first performance system with The Cirqle. By activating the right talent, streamlining content production, and tapping into high-intent audiences, the team unlocked measurable impact across the funnel.

In-platform tools, AI-backed selection, and automated targeting made execution faster, smarter, and more cost-effective.

Get Started

Key Takeaways: why this partnership succeeded

High-Volume Creators, Lower Costs

Matt Sleeps unlocked scale by activating more nano and micro creators at leaner rates. This approach delivered a steady stream of content, more creative angles for testing, and wider audience coverage — all without overspending. Content velocity became a performance advantage.

Trust Over Demographics

Performance wasn’t driven by reach alone — it came from resonance. Each creator was matched to an audience that trusted them, ensuring that product recommendations felt relevant and personal. That trust translated directly into higher engagement and stronger conversion intent.

Performance-Driven Creator Selection

Using The Cirqle’s proprietary RoAS data, Matt Sleeps only partnered with creators who had a history of converting in similar categories. This data-backed approach minimized risk, eliminated guesswork, and drove consistent, compounding returns.