Discover How ABOUT YOU Slashed CPA by 49%

By leveraging cutting-edge technology, data-driven insights, and an intuitive user interface, ABOUT YOU ensures a tailored experience for each customer, making online shopping effortless and enjoyable.

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Lower CPA

-49%

Brand awareness lift

+2%

Lower cost per brand lift

-16%

Our step-by-step journey together

Organic

Organic Reels

Creator Partnerships

Paid Activities

Innovating the retail landscape through tech

Get Started

ABOUT YOU is a rapidly growing, innovative online fashion retailer that focuses on providing a personalised and seamless shopping experience. With a vast selection of clothing, accessories, and lifestyle products, ABOUT YOU caters to a diverse audience, offering a wide range of styles and trends.

Fashion & Retail

Industry

Content Production

21+ high-quality, engaging assets that showcased ABOUT YOU's products in an authentic and visually appealing manner.

A Performant Creator Framework

By leveraging The Cirqle's extensive network and data-driven insights, ABOUT YOU was able to identify and collaborate with creators whose style, values, and audience perfectly aligned with their brand vision.

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

Get Started

21+

high-quality assets

-49%

lower CPA

+2%

brand lift

-16%

lower cost per brand lift

Strategy

In their quest to drive growth and optimize marketing spend, ABOUT YOU utilized The Cirqle's software to develop a targeted and effective marketing strategy.

The approach centered on partnering with creators to produce 21+ high-quality, engaging assets that showcased ABOUT YOU's products in an authentic and visually appealing manner.

Get Started

The Cirqle Performance Engine in Action

Lower CPA

-49%

Brand awareness lift

+2%

Lower cost per brand lift

-16%

The Cirqle's influencer marketing software delivered outstanding results that significantly contributed to the brand's growth and success.

Get Started

Key Takeaways: why this partnership succeeded

Finding the right creators

The engaging content generated through creator collaborations led to a remarkable -49% lower CPA, enabling ABOUT YOU to optimize their marketing budget more efficiently.