Usage rights shouldn’t be a guessing game.

That’s why we’re releasing a new suite of features designed to make managing creator licensing faster, safer, and more intelligent. Whether you’re running organic campaigns, paid social, or building evergreen performance libraries across teams.

Here’s what’s new and how it works.

1. One Dashboard to View All Usage Rights

No more digging through contracts or Slack messages. Every piece of content on The Cirqle now comes with a real-time Usage Overview Page so you know exactly what rights are active, when they expire, and where you’re allowed to use the asset.

For every asset, you can now:
• See whether the content is cleared for organic use, paid amplification, or both
• View expiration timelines per platform (e.g. Meta, TikTok, YouTube)
• Understand usage restrictions like territory, duration, and exclusivity
• Access all contract terms in one centralized view

This is built for performance marketers. It’s what your legal team wishes you had and what your media buyers can’t scale without.

2. Extend Rights in a Few Clicks: with Smart Price Recommendations

Need to extend an asset for another 3 months on Meta? Want to renew content rights globally for a year across all paid platforms?

You can now extend rights directly inside The Cirqle, using our pre-built extension workflows and creator-ready contracts.

What’s more: The platform will recommend a fair-market price for the extension based on:
• Original rates paid
• Platform(s) selected
• Region and exclusivity
• Historical performance of the asset
• Current usage norms for similar creators and formats

You can accept the suggested rate, edit and negotiate, or submit a custom offer: right in-platform. No PDF attachments. No back-and-forth emails. Just a simple negotiation workflow, built for modern teams.

3. Automatic Usage Expiry & Ad Disabling

Once your usage rights expire, The Cirqle automatically disables ad permissions, protecting you from legal exposure and helping you stay compliant without lifting a finger.

What this means:
• You never run ads beyond the licensed window
• Creators are automatically notified before their rights expire
• You reduce manual errors, disputes, and potential legal risk

This system works seamlessly across organic and paid social workflows, with automated triggers for Meta’s Partnership Ads and TikTok’s Spark Ads.

4. Forecast the Right Price Before You Even Ask

Don’t know what an extension should cost? You’re not alone.

That’s why we’ve launched Price Prediction for Licensing, a first-of-its-kind feature that uses our proprietary rate benchmarking and deal database to forecast a licensing fee based on:
• Asset engagement and CTR
• Duration of extension
• Type of usage (organic, paid, whitelisting)
• Creator tier and historical RoAS
• Media budget size (if applicable)

This removes friction from negotiations, increases approval speed internally, and sets fair expectations with creators.

Use Case Examples

Scenario 1: Evergreen Paid Campaign
You’ve found a top-performing creative with a 4.22 RoAS on Meta, but the usage rights expire in 10 days. In 3 clicks, you request a 90-day paid extension for Meta, TikTok, and YouTube using our suggested rate as your offer baseline. The creator approves. No interruptions, no legal fire drills.

Scenario 2: Global Brand Asset Library
Your team is building a central content library for use across 6 markets. You filter for all content with worldwide usage rights and proactively extend anything expiring in the next 60 days. Your library stays compliant and fully paid up.

Scenario 3: Content Compliance Audit
During a quarterly brand compliance review, you generate a report of all assets still running but with expired usage rights. With one button, you disable all expired ads across Meta. Risk mitigated, instantly.

The Takeaway

The most overlooked risk in influencer marketing isn’t performance. It’s licensing.

By integrating usage rights into the creative lifecycle, from creator contracting to paid media management, The Cirqle is turning a legal headache into a performance asset.

With this release, you can now:
• View, manage, and extend rights with full transparency
• Get smart price guidance before entering any negotiation
• Automatically enforce expirations to stay compliant
• Operate faster, safer, and more intelligently at scale

This is the new standard for creator-led growth. And it’s available now.

Want a live walkthrough of how it works?
Book a demo or get in touch with your Customer Success Manager to activate this on your account.