How to calculate roas for influencer campaigns — why it matters, how to approach it strategically, and how top-performing dtc brands are executing it today. isn’t just a buzzword — it’s a shift in how DTC brands win with creators.

What is How to Calculate RoAS for Influencer Campaigns?

How to Calculate RoAS for Influencer Campaigns refers to a core capability every modern performance marketing team needs to master. In this section, we'll define it and explore its significance for ecommerce growth.

2. Why it matters for performance marketing

In an era of declining ad efficiency and rising CAC, how to calculate roas for influencer campaigns helps brands connect creator storytelling directly to business outcomes.

3. Common mistakes brands make

Too many brands still judge creators by likes and followers, instead of performance metrics like RoAS, AOV, or post-purchase attribution. This leads to wasted budgets and mismatched partnerships.

4. Strategic frameworks or benchmarks

Benchmarks we recommend include:

• 2.5x+ RoAS for top-tier creators
• <€0.50 cost per click on TikTok
• Add-to-cart rates >3.5%

We also recommend using The Cirqle’s RoAS scoring system before investing.

5. How The Cirqle helps solve this

The Cirqle solves this by integrating first-party sales data with AI-recommended creators. You can forecast RoAS before launching, automate creator negotiations, and sync paid campaigns across Meta, TikTok, and Shopify.

6. Case studies or success examples

Take Secret Sales: they activated top UK creators through The Cirqle and saw a 4.2x RoAS with integrated Shopify tracking. Similarly, Lookfantastic scaled across Europe using localized creators recommended by performance data.

7. Actionable next steps for your team

• Audit your creator mix and performance per funnel stage
• Replace vanity metrics with sales-led KPIs
• Set up creator scorecards tied to CAC, AOV, and LTV

8. Final thoughts + CTA

In 2025, DTC brands will be defined by their ability to turn creators into performance channels. How to Calculate RoAS for Influencer Campaigns is no longer optional — it’s foundational. Ready to see it in action? Book a demo with The Cirqle.Here's what most brands overlook when executing this: alignment across creative, conversion goals, and paid media amplification. Without that, even the best creator can underperform. The Cirqle helps brands structure every layer of the funnel to deliver measurable outcomes.

Case Studies

• See how Loop scaled performance with The Cirqle.
• See how Lyma Life scaled performance with The Cirqle.

Related Blogposts

• Related: How to Write a High-Converting Influencer Brief
• Related: Scaling Creator Success Across Multiple SKUs
• Related: How to Vet Creators by Sales Potential, Not Vanity Metrics
• Related: How Lookfantastic Drove Sales Across EU Markets With The Cirqle

Further Reading

• https://thecirqle.com/blog-post/the-science-of-influencer-selection-how-to-pick-the-right-creators-for-maximum-impact
• https://thecirqle.com/blog-post/your-2025-guide-to-onboarding-creators-for-performance-driven-influencer-marketing
• https://thecirqle.com/blog-post/the-new-funnel-why-influencer-ad-creative
• https://thecirqle.com/blog-post/why-performance-teams-are-taking-over-influencer-marketing

Success Stories

• https://thecirqle.com/success-stories/lekker-bikes
• https://thecirqle.com/success-stories/stoov