At The Cirqle, we're revolutionizing influencer marketing cost management. One way we have found success is with our rate negotiation system that we developed which lets brands optimize their influencer marketing budget. We've observed that many clients achieve substantial influencer marketing cost savings – often enough to offset platform fees entirely – just from the savings made in negotiations done with this feature. In this post, we will discuss how we built this feature, and how you can leverage it today on The Cirqle to significantly reduce your influencer marketing costs today.

From the experience as an influencer marketing agency ourselves, we decided to build a user-friendly influencer cost negotiation tool into our platform, where offers and counter offers would be intuitive and done all within the dashboard used to find the perfect creators for your campaign. This system enables efficient influencer campaign budgeting, allowing for quick negotiations to reach mutually beneficial agreements.

Using this feature is simple: After a creator applies to your campaign with their base rate, you are given the option to send a counter offer. This will show the history of any previous offers shown if this back and forth takes more than one counteroffer. On average, we see that <INSERT % of times a rate is negotiated upon, vs when the original rate is selected> of successful contracts are made with a rate negotiation versus those where the original rate is selected, making it a key way to make the most of your marketing budget.

We also require brands to state their reasons for the counter offer. Influencers deserve transparency when a rate below their asking is offered, which we make as simple to enact as possible. There is also an option to set a ‘bid ceiling’ to automatically accept any offers below a certain number to reduce the amount of manual work needed, and optimizing your influencer marketing budget.

Creators will then get a notification that the counter offer has been made and invite them to review it on the dashboard where they will be able to both view the new offer, and counter it themselves. This cycle may continue until a rate is agreed upon, or either party decides to no longer continue. At the end of the process, we have seen that on average, brands have been able to save <INSERT such as average savings from negotiation> by using negotiations.

And it’s that simple! The Cirqle's rate negotiation feature is more than just a tool – it's a cost-saving powerhouse that can significantly reduce influencer marketing costs for brands. This feature demonstrates our commitment to maximizing influencer marketing ROI for our clients. On average, we see <INSERT average number of creators contracted on a campaign> creators contacted per campaign, which makes the savings made from negotiation add up! By empowering our clients to negotiate rates effectively, we're helping them achieve affordable influencer campaigns while keeping budgets in check. 

Ready to experience the #1 influencer market platform? Try The Cirqle today and start maximizing your influencer marketing budget!