Amref Raised Awareness for Gender-Based Violence Amidst COVID-19

Due to the Covid-19 pandemic, women in Africa are increasingly at risk of gender-based violence (GBV). Gender-based violence includes physical, sexual, verbal, emotional, and psychological abuse, but also economic or educational deprivation. Both women and men experience gender-based violence but the majority of victims are female. Due to the pandemic, social and protective networks like schools are heavily disrupted.

Influencers

2,000,000

Impressions

54,618

Engagement

Background

1 in 3 women worldwide has experienced some form of physical or sexual violence in their lives. Because of the pandemic, social and protective networks like schools are disrupted. Distancing measures are put in place and people are encouraged to stay at home. At least, 4 million girls around the world are at risk of undergoing Gender Based Violence. Amref Health Africa, in the Netherlands known als Amref Flying Doctors, wanted to spread and create awareness for this important cause. They wanted the influencers to reach a wide audience and this audience to be as engaged as possible.

Strategy

The risk of intimate partner violence has significantly increased amidst Covid-19. Amref aimed to create awareness for this cause by collaborating with influencers to help them spread the message for the better. The organization wanted the influencers to reach a vast and wide audience, and to be as engaging as possible. Influencers conveyed the message of Amref through original and striking content with their audience. They received over 25,000 responses from their audience in terms of participation and engagement, further spreading the message. Through this campaign, the client was able to reach, and even outperform, the main goal of the campaign.

Results

This campaign achieved an incredible 2 mln impressions that were not paid for, as creators fully agreed with the message of Amref and did not hesitate to support the cause the organization stands for. Influencers understood how to convey the key message Amref wanted to get out there through a series of original photos and. videos, holding up their hand strongly with the message: "No More Violence", driving a 7% avg. engagement rate. Amref received many responses from their audience in terms of participation and engagement, further spreading the message. Through this campaign, the client was able to reach, and even outperform, the main KPI of the campaign.

Conclusion

What our clients say about us

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”

Alex Adamson

SVP of Digital Marketing

“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”

Marc Judlin

Monetization Partnerships

“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”

Cal Salvaggio

Global Head of Paid Media – Beauty

“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”

Jaimee Hulsmeyer

Social Media and Influencer Manager

“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”

Ozge Sonmezoz

Senior Performance Marketing Manager

“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”

Matteo Petruzzellis

Director of Digital & Sales

“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”

Liam McGurl

Social Media Manager

Alex Adamson

SVP of Digital Marketing

Cal Salvaggio

Global Head of Paid Media – Beauty

Cal Salvaggio

Global Head of Paid Media – Beauty

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”

Paulina Nordgren

Marketing Executive

"Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!"

Luke Raben

Growth Manager

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist - Social Media

“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”

Arlette Coenradi

Digital Marketeer at Stoov

“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”

Sarah Abboud

Director of Communications

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”

Damien Poelhekke

CEO

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

As featured in