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Fossil

How Fossil generated $5 in-store revenue for every $1 spend

Fossil has launched a beautiful range of smart watches. The brand has an omni-channel marketing strategy for their new product line. Like most brands, they find it a challenge to measure the exact ROI from their digital marketing campaigns to their retail stores. Fossil turned to The Cirqle to help them solve this challenge through mobile attribution.

$5 to $1

ROI

12

Content assets

6

Influencers
Client
Fossil
Location
Singapore, Singapore
Industry
Fashion
Yearly revenue
2.2 bln

Background

The Cirqle developed a custom Fossil mobile wallet card. The audience was targeted by paid social ads, which encouraged the target customer to download the Fossil Card to their mobile wallet. Now with the card on the phone, Fossil was able to retarget their audience with incentives and push-notification which were set to specific geo-locations of their retail stores.

Strategy

By tracking the redemption of the incentives of the Mobile wallet cards within the retails stores, Fossil was able to accurately measure ROI from their marketing spend to their retail turnover. The campaign drove $5 in revenue for every $1 dollar spend on marketing through The Cirqle platform.

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6
Influencers
967 k
Impressions
772 k
Reach
39 k
Engagement
3900
Mobile Wallet downloads
$5 for every $1 in Media
Return on Investment

The campaign drove significant return for Fossil on a very moderate investment. The Create and Share platform were deployed in order to drive the right exposure for the Sell solution The Cirqle had put into place right into the target audience of Fossil APAC. In-store traffic was promoted to visit Fossil stores to redeem a 20% off voucher on the customers device. The success of the campaign was paramount: $5 in revenue for every $1 investment in the platform.

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