Swarovski Produced Studio Quality Content to Build Creative Community

Swarovski was looking to promote its Create Your Style community packed with artists that created beautiful items featuring Swarovski’s crystals. The artists shared their creative work with the Swarovski branded Create Your Style page and proactively attached a step-by-step guide on how they created their products. Swarovski wanted to built and expand their community so they turned to Creative Artists of Instagram to help out. They also wanted to grow their audience on the @Swarovski branded Instagram channel to create an avenue to be able to speak with their customers more interactively.

11%

Follower growth

2,000

Clicks to Site

38,741

Engagement

Background

Swarovski's Do-It-Yourself Community "Create Your Style" was looking to enrich its content with authentic, home-made DIY projects showcased in a lifestyle setting that lived in an interactive online community portal. Goals of this 6-month long program were to increase awareness, engage new and existing customers with Swarovski crystals and encourage users to share their own projects on the Community Website and/or Instagram.

Strategy

The campaign's main goal was to drive awareness and create meaningful conversations for the Swarovski Create Your Style community. Together with Swarovski we partnered with 14 ridiculously talented DIY/Fashion creatives and influencers to produce 94 pieces of branded content on Instagram (both video and photo). Each influencer was asked to come up with a DIY project that was centered around different themes such as Halloween, Valentines Day and the Wedding Season. While running the campaign the world faced a difficult challenge. We entered the Covid-19 Pandemic and people were shut off from their friends and family. While everyone was asked to stay at home we shifted our campaign message to be one of a "Celebration of Home". We invited each influencer to create projects that would encourage the world to be hopeful again. Safe to say the campaign was a huge success and we overperformed our engagement and impressions KPIs by 183%.

What our clients say about us

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”

Alex Adamson

SVP of Digital Marketing

“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”

Marc Judlin

Monetization Partnerships

“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”

Cal Salvaggio

Global Head of Paid Media – Beauty

“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”

Jaimee Hulsmeyer

Social Media and Influencer Manager

“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”

Ozge Sonmezoz

Senior Performance Marketing Manager

“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”

Matteo Petruzzellis

Director of Digital & Sales

“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”

Liam McGurl

Social Media Manager

Alex Adamson

SVP of Digital Marketing

Cal Salvaggio

Global Head of Paid Media – Beauty

Cal Salvaggio

Global Head of Paid Media – Beauty

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”

Paulina Nordgren

Marketing Executive

"Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!"

Luke Raben

Growth Manager

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist - Social Media

“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”

Arlette Coenradi

Digital Marketeer at Stoov

“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”

Sarah Abboud

Director of Communications

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”

Damien Poelhekke

CEO

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

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