How Made.com disrupts the furniture design industry using influencers

Proposing a new type of social campaign, Made.com leveraged to offer a platform-specific reward to creators in a collaboration with Hoxton Hotels, deploying our Create and Share platforms. By offering creators a getaway in their city of choice (Amsterdam or London) and a piece of furniture to shop, over 280+ creators applied for their campaign.

Influencers

3,6 mln

Impressions

266

Content

How Made.com disrupts the furniture design industry using influencers

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Transform influencer collaborations into consistent, trackable revenue.

Working with The Cirqle gives us the tools to find the right creators to advocate for our brand. The platform enables us to track actual real-time results, which means we’re not guessing anymore. Since content lives beyond the campaign duration we continue to see engagement and value grow over time.

Damien Poelhekke

Managing Director EMEA

Objective

Background

If you are considering buying any furniture soon, we would recommend a visit to made.com. That’s why, when the disrupting brand opened a new store in Amsterdam and London, they sought after top creators who would help promote the off- and online store in a unique and compelling way. Proposing a new type of social campaign, Made.com decided to offer a platform-specific reward to creators in a collaboration with the Hoxton Hotels. By offering creators a getaway in their city of choice (Amsterdam or London) and a piece of furniture to shop, over 280+ creators applied for their campaign.

Strategy

Online furniture retailer Made.com has put out a call to arms for content producers to become a part of its next advertising campaign, indicating how serious it is about building up a loyal base of brand advocates. And that's exactly what it did in partnership with The Cirqle, vouching for a technology enabled approach that's deeply connected to Made.com's vision for the future.