CASE STUDIES
Made.com
Made.com

How Made.com disrupts the furniture design industry using influencers

Proposing a new type of social campaign, Made.com leveraged to offer a platform-specific reward to creators in a collaboration with Hoxton Hotels, deploying our Create and Share platforms. By offering creators a getaway in their city of choice (Amsterdam or London) and a piece of furniture to shop, over 280+ creators applied for their campaign.
32
Influencers
3,6 mln
Impressions
266
Content
How Made.com disrupts the furniture design industry using influencers
CLIENT
Made.com
Location
London, United Kingdom
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Working with The Cirqle gives us the tools to find the right creators to advocate for our brand. The platform enables us to track actual real-time results, which means we’re not guessing anymore. Since content lives beyond the campaign duration we continue to see engagement and value grow over time.
Damien Poelhekke
Damien Poelhekke
Managing Director EMEA
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Background

If you are considering buying any furniture soon, we would recommend a visit to made.com. That’s why, when the disrupting brand opened a new store in Amsterdam and London, they sought after top creators who would help promote the off- and online store in a unique and compelling way. Proposing a new type of social campaign, Made.com decided to offer a platform-specific reward to creators in a collaboration with the Hoxton Hotels. By offering creators a getaway in their city of choice (Amsterdam or London) and a piece of furniture to shop, over 280+ creators applied for their campaign.

32
Influencers
3,6 mln
Impressions
266
Content
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Strategy

Online furniture retailer Made.com has put out a call to arms for content producers to become a part of its next advertising campaign, indicating how serious it is about building up a loyal base of brand advocates. And that's exactly what it did in partnership with The Cirqle, vouching for a technology enabled approach that's deeply connected to Made.com's vision for the future.

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Results

How Made.com disrupts the furniture design industry using influencersHow Made.com disrupts the furniture design industry using influencers

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“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
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Alex Adamson
SVP of Digital Marketing
“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”
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Marc Judlin
Monetization Partnerships
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
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Cal Salvaggio
Global Head of Paid Media – Beauty
“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”
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Jaimee Hulsmeyer
Social Media and Influencer Manager
“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”
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Ozge Sonmezoz
Senior Performance Marketing Manager
“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”
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Matteo Petruzzellis
Director of Digital & Sales
“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”
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Liam McGurl
Social Media Manager
“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
Alex Adamson Profile Image
Alex Adamson
SVP of Digital Marketing
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
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Paulina Nordgren
Marketing Executive
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist
“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”
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Paulina Nordgren
Marketing Executive
"Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!"
Luke Raben
Growth Manager
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist - Social Media
“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”
Arlette Coenradi
Digital Marketeer at Stoov
“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”
Sarah Abboud Profile Image
Sarah Abboud
Director of Communications
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist

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