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Best Influencer Marketing Campaign

PRovoke Sabre Awards – 2020

Made.com

How Made.com disrupts the furniture design industry using influencers

Proposing a new type of social campaign, Made.com leveraged to offer a platform-specific reward to creators in a collaboration with Hoxton Hotels, deploying our Create and Share platforms. By offering creators a getaway in their city of choice (Amsterdam or London) and a piece of furniture to shop, over 280+ creators applied for their campaign.

32

Influencers

3,6 mln

Impressions

266

Content
Client
Made.com
Location
London, United Kingdom
Industry
Home & Interior
Yearly revenue
220 mln
Client
Made.com
Location
London, United Kingdom
Industry
Home & Interior
Yearly revenue
220 mln
Social networks activated for this campaign

Background

If you are considering buying any furniture soon, we would recommend a visit to made.com. That’s why, when the disrupting brand opened a new store in Amsterdam and London, they sought after top creators who would help promote the off- and online store in a unique and compelling way. Proposing a new type of social campaign, Made.com decided to offer a platform-specific reward to creators in a collaboration with the Hoxton Hotels. By offering creators a getaway in their city of choice (Amsterdam or London) and a piece of furniture to shop, over 280+ creators applied for their campaign.

Strategy

Online furniture retailer Made.com has put out a call to arms for content producers to become a part of its next advertising campaign, indicating how serious it is about building up a loyal base of brand advocates. And that's exactly what it did in partnership with The Cirqle, vouching for a technology enabled approach that's deeply connected to Made.com's vision for the future.

Offer Distribution

User clicks on content with a CTA to save the offer

Landing page offer

Users can add the offer to their mobile wallet

Offer on device

Direct-to-consumer communication & conversion tracking is enabled

Push notifications

User gets notifications in real time

Working with The Cirqle gives us the tools to find the right creators to advocate for our brand. The platform enables us to track actual real-time results, which means we’re not guessing anymore. Since content lives beyond the campaign duration we continue to see engagement and value grow over time.

Damien Poelhekke, Managing Director EMEA
No items found.
32
Influencers
3,600,000
Impressions
2,555,000
Reach
196,000
Engagement
333,000
Return on Investment

No items found.
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