Belstaff's Here be Dragons Campaign as produced by Droga5, in partnership with The Cirqle

While Belstaff's passionate and adventurous fans frequently share photos of their latest travel trips across the social web in their latest jackets, the luxury brand felt a bigger opportunity was on the horizon. The answer: a user generated content campaign to showcase their fans’ enthusiasm around the Here Be Dragons campaign Belstaff launched.

Content

1,76 mln

Impressions

Influencers

Background

Leveraging The Cirqle's Create platform - Belstaff was able to seamlessly bring user generated content into the e-commerce experience with a direct connection to campaigns across 6 countries. As a result, the brand was able to celebrate fans, inspire new customers and prove a direct ROI from engaging with key creators across the globe.

Strategy

The brand uses the phrase "Here be dragons", which once marked unexplored places as dangerous but instead inspired some adventurers to discover them. In that spirit, the campaign aims to encourage people to push boundaries. Photographer Christian Weber shot models Mark Vanderloo and Mijo Mihaljcic in rugged landscapes. The ads will run across press, outdoor, digital and in-store in the UK, Germany and Japan, as well as digital and in-store in the US. The work was created by Rick Dodds, Steve Howell and Steve Paskin at Droga5 London, which was appointed as the brand’s creative agency last year.

Results

Belstaff has been providing garments for motorcyclists and explorers for nearly 100 hundred years, so the ‘Here Be Dragons’ essence and spirit of adventure is as true to the brand today as it always has been. We launched the campaign, following the creative from Droga5's “Here Be Dragons” and took the typical fashion shoot to a more otherworldly, uncharted place by collaborating with influencers from all walks of life, across Europe, to produce campaign content that reached millions.

Conclusion

What our clients say about us

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”

Alex Adamson

SVP of Digital Marketing

“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”

Marc Judlin

Monetization Partnerships

“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”

Cal Salvaggio

Global Head of Paid Media – Beauty

“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”

Jaimee Hulsmeyer

Social Media and Influencer Manager

“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”

Ozge Sonmezoz

Senior Performance Marketing Manager

“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”

Matteo Petruzzellis

Director of Digital & Sales

“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”

Liam McGurl

Social Media Manager

Alex Adamson

SVP of Digital Marketing

Cal Salvaggio

Global Head of Paid Media – Beauty

Cal Salvaggio

Global Head of Paid Media – Beauty

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”

Paulina Nordgren

Marketing Executive

"Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!"

Luke Raben

Growth Manager

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist - Social Media

“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”

Arlette Coenradi

Digital Marketeer at Stoov

“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”

Sarah Abboud

Director of Communications

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”

Damien Poelhekke

CEO

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

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