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Best Influencer Marketing Campaign

PRovoke Sabre Awards – 2020

New York City

New York City's Garment District brought back to life through UGC

How interested New Yorkers attracted a whole new crowd to an underrated part of the city that was long due to receive the attention it deserves. The Garment District was looking to promote its thriving scene of boutiques, restaurants, coffee shops, rooftops and bars to attract a substantial amount of visitors to its neighbourhood. Of course, they soon found out that the best way to do this was through a group of inspiring local creators.

14

Influencers

3.2 mln

Impressions

607 k

Engagement
Client
New York City
Location
New York, United States of America
Industry
Travel
Yearly revenue
n.a.
Client
New York City
Location
New York, United States of America
Industry
Travel
Yearly revenue
n.a.
Social networks activated for this campaign

Background

The Garment District was looking to promote its thriving scene of boutiques, restaurants, coffee shops, rooftops and bars to attract a substantial amount of visitors to its neighbourhood. Of course, they soon found out that the best way to do this was through a group of inspiring local creators who have the insights and experience in promoting top attractions the Garment District has to offer.

Strategy

we found 14 curious and adventurous New Yorkers who were keen to explore their city and find out what the Garment District had to offer, all the while doing the things they love. They spent a day wandering through top-notch restaurants, public art exhibitions and amazing rooftop lounges, and then shared all of their discoveries and favorite spots online, reaching millions of Americans.

Offer Distribution

User clicks on content with a CTA to save the offer

Landing page offer

Users can add the offer to their mobile wallet

Offer on device

Direct-to-consumer communication & conversion tracking is enabled

Push notifications

User gets notifications in real time

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14
Influencers
3.2 mln
Impressions
Reach
607 k
Engagement
Return on Investment

This project was a total win-win (just the way we like to do things here at The Cirqle): the Garment District got immense exposure and the participating creators had a wonderful time. For this project we collaborated with Marino PR. A pr-firm based out of New York City.

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