Success stories
Galatea
Galatea

Galatea Drove 7000+ App Installs and Reduced CPA by 20% in 40 Days

Galatea is Inkitt’s sister app and the world’s fastest-growing reading app with hundreds of thousands of active users consuming over six million episodes per month.
6,378,843
Impression
46,038
Clicks
7,077
App Installs
Galatea Drove 7000+ App Installs and Reduced CPA by 20% in 40 Days
CLIENT
Galatea
Location
USA
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Background

Galatea is the world’s fastest-growing reading app with a thriving community of hundreds of thousands of users. It provides an exceptional immersive reading experience, original serial and standalone stories, and an exclusive catalog of best-selling authors. Within the reading-apps vertical, book promotions are less compelling than they could be. Recognizing this improvement area, Galatea sought a partner who could develop highly compelling content poised to attract new customers beyond their loyal base of book lovers. However, content alone would not support this goal. Galatea needed a partner with proven performance marketing skills to achieve app installs by employing social commerce strategies.

6,378,843
Impression
46,038
Clicks
7,077
App Installs
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Strategy

Generating significant awareness for Galatea across diverse audience sets was The Cirqle’s first step toward driving unique app installs. To achieve this, we partnered with 11 creators across three diverse backgrounds to deliver 57 static images and video content on Instagram and TikTok. The creators’ content brought the value of Galatea to life via detailed app walk-throughs, feature highlights, styles inspired by the iconic characters, and sharing a quick synopsis of personal favorites. To drive purchase intent, creators shared promotional codes and encouraged followers to read along with them. Each piece of content was highly curated to ensure it covered all key messages across Galatea’s marketing funnel. With compelling content and ad copy in-hand, we created multiple CBO and ABO campaigns to test various audience segments across social channels. A group of distinctive influencers gave us a great advantage in identifying the best working audience. We were able to target people who interact with similar influencers and/or social posts rapidly. Through The Cirqle’s proprietary dashboard, we evaluated performance individually across 11 creators, 57 pieces of content, and 2 platforms (Facebook & TikTok) in real-time and optimized accordingly to drive best-in-class results. Additionally, we partnered with Adjust, a mobile measurement company, to provide full in-app tracking transparency to overcome Apple iOS 14 privacy changes. As a result, we drove a steady drumbeat of daily app installs and lowered the cost per app acquisition by nearly 20%.

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Results

With sufficient creative content to cover all funnel activity and clear visibility for data-driven decisions, we successfully drove 7000+ unique app installs within 40 days from various new audience segments and lowered the cost per app acquisition by 20% simultaneously. Beyond the hard numbers, we are thrilled to bring more people into the thriving community of Galatea and provide them with a bit of escapism via reading during the pandemic.

Galatea Drove 7000+ App Installs and Reduced CPA by 20% in 40 DaysGalatea Drove 7000+ App Installs and Reduced CPA by 20% in 40 Days
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What 2500+ clients say about the Cirqle

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
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Alex Adamson
SVP of Digital Marketing
“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”
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Marc Judlin
Monetization Partnerships
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
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Cal Salvaggio
Global Head of Paid Media – Beauty
“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”
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Jaimee Hulsmeyer
Social Media and Influencer Manager
“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”
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Ozge Sonmezoz
Senior Performance Marketing Manager
“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”
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Matteo Petruzzellis
Director of Digital & Sales
“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”
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Liam McGurl
Social Media Manager
“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
Alex Adamson Profile Image
Alex Adamson
SVP of Digital Marketing
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
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Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
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Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist
“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist - Social Media
“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”
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Sarah Abboud
Director of Communications
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist

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