CASE STUDIES
Subway
Subway

Subway Drove Nearly 6M Impressions for a Product Launch in 4 Weeks

“The only (influencer) marketing platform that can truly run global campaigns and has all the right experience and technology to do so.” - Meaghan Morelli, Director of Social & Digital Content, Subway
116
Pieces of Content
42
Influencers
4
Social Platforms
Subway Drove Nearly 6M Impressions for a Product Launch in 4 Weeks
CLIENT
Subway
Location
Milford, Connecticut, United States
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The only (influencer) marketing platform that can truly run global campaigns and has all the right experience and technology to do so.
Meaghan Morelli
Meaghan Morelli
Director of Social & Digital Content
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Background

Subway partnered with The Cirqle to introduce two all-new Signature Wraps with double meat to their lineup – Sesame-Ginger Glazed Chicken Signature Wrap and Sweet N’ Smoky Steak & Guac Signature Wrap. Our goal was to drive awareness for the wraps in Subway’s key markets via influencer partnerships.

116
Pieces of Content
42
Influencers
4
Social Platforms
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Strategy

We partnered with 42 influencers within Subway’s key markets to develop over 100 pieces of content driving awareness for and championing the two new wraps at Subway in a matter of one single week.

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Results

With over 100 pieces of content showcasing the new Sesame-Ginger Glazed Chicken Signature Wrap and Sweet N’ Smoky Steak & Guac Signature Wrap only available at Subway, we drove awareness to nearly 6M Subway consumers. A 4.67% engagement rate across a diverse set of platforms –Instagram, Twitter, Facebook and blogs – suggests that our targeted distribution of the talent, which aligned with Subway’s key markets, drove hyper targeted relevance.

Subway Drove Nearly 6M Impressions for a Product Launch in 4 WeeksSubway Drove Nearly 6M Impressions for a Product Launch in 4 Weeks

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“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
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Alex Adamson
SVP of Digital Marketing
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Monetization Partnerships
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Global Head of Paid Media – Beauty
“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”
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Liam McGurl
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“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
Alex Adamson Profile Image
Alex Adamson
SVP of Digital Marketing
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
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Cal Salvaggio
Global Head of Paid Media – Beauty
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
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Paulina Nordgren
Marketing Executive
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
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Alex Garcia
Sr Analyst/Strategist
“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”
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Paulina Nordgren
Marketing Executive
"Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!"
Luke Raben
Growth Manager
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
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Alex Garcia
Sr Analyst/Strategist - Social Media
“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”
Arlette Coenradi
Digital Marketeer at Stoov
“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”
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Sarah Abboud
Director of Communications
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
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Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
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Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist
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