Subway Drove 25M Impressions for a Product Launch in 4 Weeks
Transform influencer collaborations into consistent, trackable revenue.
Objective
Background
Subway partnered with The Cirqle to promote their two all-new Signature Wraps — the Sesame-Ginger Glazed Chicken Signature Wrap and the Sweet N’ Smoky Steak & Guac Signature Wrap — designed to appeal to meat lovers. The campaign’s objective was to generate significant awareness in Subway’s key markets through highly targeted influencer partnerships.
Strategy
Using The Cirqle's proprietary AI-driven platform, we identified and activated 42 influencers across Subway’s core markets. Each influencer was selected based on key performance metrics such as RoAS forecasts, category alignment, and audience demographics to ensure hyper-relevant targeting. Through The Cirqle’s platform, we: ✅ Utilized first-party data to identify creators with high engagement rates among Subway’s ideal audience. ✅ Provided influencers with clear creative briefs using The Cirqle’s AI-powered brief generator, ensuring consistent messaging that aligned with Subway’s brand tone. ✅ Managed content approval workflows directly in the platform to maintain brand control while enabling creative flexibility. ✅ Enabled Subway to track campaign performance in real-time, measuring both organic engagement and paid social performance for optimized content amplification. Influencers produced over 100 pieces of content across Instagram, Twitter, Facebook, and blogs within just one week, maximizing the campaign’s impact during the product launch window.
Strategy
Results
The campaign drove impressive results by combining The Cirqle’s data insights with strategic influencer selection: 📈 25 Million Consumers Reached across Subway’s key markets. 💬 4.67% Engagement Rate – exceeding industry benchmarks and reflecting strong audience resonance. 🔍 Using The Cirqle’s RoAS tracking tools, Subway was able to measure the content’s impact on both awareness and purchase intent, ensuring that the campaign delivered meaningful returns. By leveraging The Cirqle’s powerful platform features — including AI-driven creator selection, in-platform content approval, and real-time performance tracking — Subway achieved a targeted, impactful campaign that drove measurable awareness and engagement. If you'd like to explore how The Cirqle can deliver similar success for your brand, let’s connect!
Conclusion
The campaign drove impressive results by combining The Cirqle’s data insights with strategic influencer selection: 📈 25 Million Consumers Reached across Subway’s key markets. 💬 4.67% Engagement Rate – exceeding industry benchmarks and reflecting strong audience resonance. 🔍 Using The Cirqle’s RoAS tracking tools, Subway was able to measure the content’s impact on both awareness and purchase intent, ensuring that the campaign delivered meaningful returns. By leveraging The Cirqle’s powerful platform features — including AI-driven creator selection, in-platform content approval, and real-time performance tracking — Subway achieved a targeted, impactful campaign that drove measurable awareness and engagement. If you'd like to explore how The Cirqle can deliver similar success for your brand, let’s connect!
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