CASE STUDIES
citizenM
citizenM

Global Hotel chain citizenM went from 0 to 2,000,000 impressions in 14 days

citizenM and The Cirqle partnered together to bring significant awareness for the new citizenM Hotel in Geneva.
Global Hotel chain citizenM went from 0 to 2,000,000 impressions in 14 days
CLIENT
citizenM
Location
Geneva- Switzerland
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An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting. Would traditionally consider their work very conversion/ transaction-focused, but there's also scope to build creative campaigns focused on content and storytelling.
Jaimee Hulsmeyer
Jaimee Hulsmeyer
Social Media and Influencer Manager
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Background

In October 2020, citizenM launched their brand new hotel in Geneva, Switzerland. For every new hotel launch, citizenM is known to host successful launch parties with influencers. But due to the impact of COVID-19, this was unfortunately impossible this year. citizenM tasked us with launching an influencer campaign that would generate awareness and drive purchase intent for the brand new hotel. They wanted to leverage our create platform to find 5 influencers who were ready to get creative, inspire their followers with the many unique features of citizenM and showcase citizenM Geneva as the perfect spot book for a city trip, business trip, or staycation.

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Strategy

The campaign’s main goal was to generate awareness about the brand new citizenM Geneva hotel and encourage their followers to book and experience citizenM for themselves. Within a week, we invited 5 influencers to enjoy a 2 nights stay and create content that would let their followers ‘Experience citizenM’. The 5 incredibly talented influencers produced 23 pieces of content on Instagram, including posts, stories, and reels. We then used our share platform to amplify the content to followers within Switzerland and nearby countries such as Germany, France and Italy to target those most likely to book a stay.

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Results

The influencers turned around content within a matter of hours of visiting the hotel. Thanks to their creative content and copy, the influencers generated 2 million impressions and an incredible engagement rate of 7%, making this campaign a tremendous success.

Global Hotel chain citizenM went from 0 to 2,000,000 impressions in 14 daysGlobal Hotel chain citizenM went from 0 to 2,000,000 impressions in 14 days

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“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
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Alex Adamson
SVP of Digital Marketing
“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”
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Marc Judlin
Monetization Partnerships
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
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Cal Salvaggio
Global Head of Paid Media – Beauty
“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”
Jaimee Hulsmeyer Profile Image
Jaimee Hulsmeyer
Social Media and Influencer Manager
“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”
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Ozge Sonmezoz
Senior Performance Marketing Manager
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Matteo Petruzzellis
Director of Digital & Sales
“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”
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Liam McGurl
Social Media Manager
“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
Alex Adamson Profile Image
Alex Adamson
SVP of Digital Marketing
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
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Cal Salvaggio
Global Head of Paid Media – Beauty
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
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Paulina Nordgren
Marketing Executive
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
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Alex Garcia
Sr Analyst/Strategist
“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”
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Paulina Nordgren
Marketing Executive
"Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!"
Luke Raben
Growth Manager
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
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Alex Garcia
Sr Analyst/Strategist - Social Media
“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”
Arlette Coenradi
Digital Marketeer at Stoov
“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”
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Sarah Abboud
Director of Communications
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
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Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
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Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
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Alex Garcia
Sr Analyst/Strategist

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