Akris

Akris Earned Over 18x ROI in 4 Weeks

Akris wanted to target a large breadth of new clients across Europe and the USA and turned to The Cirqle to drive a highly scalable, acquisition program.
$187K
New Sales ($1.7K AOV)
2150
Email Subscriber Acquisition
80%
Email Open Rate Increase
Akris Earned Over 18x ROI in 4 Weeks
CLIENT
Akris
Location
EU & USA
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Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.
Matteo Petruzzellis
Matteo Petruzzellis
Director of Digital & Sales
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Background

In an effort to drive loyalty and customer acquisition, Akris came to The Cirqle to drive customer acquisition quickly. At the center of the campaign was their elegant and versatile Akris Ai bag that fully lives up to Akris Creative Director Albert Kriemler’s belief that "functionality is beautiful."

$187K
New Sales ($1.7K AOV)
2150
Email Subscriber Acquisition
80%
Email Open Rate Increase
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Strategy

Knowing their customer base is influenced by luxury fashion influencers and email marketing, we set our sights on reaching their ideal customer with those two approaches. Driving email subscribers would not only require a targeted paid media strategy, but also highly compelling content that captures the luxury provided by Akris. To achieve this we partnered with 2 influencers to generate 22 pieces of content. That content was then targeted via paid media to highly qualified customers to reach our goal of 2000 new subscribers for Akris's newsletter.

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Results

With the curated content and careful targeting strategies, we were able to overperform and generate 2150 quality leads. Of those email subscribers, 6% converted to make a purchase on the Akris site during our 4 week program earning the brand 18x ROI for the program. Additionally, our ad placements were highly efficient earning 2x higher CTR than Akris’ average performance. Finally, leads we delivered were strong in quality, increasing Akris’ email open rate by 80%.

Akris Earned Over 18x ROI in 4 WeeksAkris Earned Over 18x ROI in 4 Weeks
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What they say
about the Cirqle

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
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Alex Adamson
SVP of Digital Marketing
“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”
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Marc Judlin
Monetization Partnerships
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
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Cal Salvaggio
Global Head of Paid Media – Beauty
“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”
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Jaimee Hulsmeyer
Social Media and Influencer Manager
“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”
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Ozge Sonmezoz
Senior Performance Marketing Manager
“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”
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Matteo Petruzzellis
Director of Digital & Sales
“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”
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Liam McGurl
Social Media Manager
“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
Alex Adamson Profile Image
Alex Adamson
SVP of Digital Marketing
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
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Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
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Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
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Alex Garcia
Sr Analyst/Strategist
“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist - Social Media
“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”
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Sarah Abboud
Director of Communications
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist

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