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Best Influencer Marketing Campaign

PRovoke Sabre Awards – 2020

Akris

How Luxury Fashion House, Akris, Achieved A RoAS of 16.44 In 30 Days

Akris is a Swiss fashion house specializing in luxury goods for women, and international symbol of understated luxury.

1,667,658

Impressions

7,719

Clicks

2150

Leads
Client
Akris
Location
Switzerland
Industry
Fashion
Yearly revenue
Client
Akris
Location
Switzerland
Industry
Fashion
Yearly revenue
Social networks activated for this campaign

Background

Akris is a Swiss fashion house specializing in luxury goods for women, founded in St. Gallen, Switzerland in 1922 by Alice Kriemler-Schoch, a poised and entrepreneurial woman who began making aprons out of her modest sewing studio. Today Akris is international symbol of understated luxury. The task we had to tackle was clear- obtain new users by getting as many potential customers to subscribe to their newsletter to help grow Akris’ customer base. Through our collaboration and amazing content created by our influencers the activation was a great success returning a ROAS of 16.44. Akris came to The Cirqle with one iteam as their centrepiece. The elegant and versatile Akris Ai bag. Since it was first presented eleven years ago, the Akris Ai handbag has become an iconic accessory within the Akris brand. The Ai is a truly extraordinary handbag that fully lives up to Akris Creative Director Albert Kriemler’s belief that “functionality is beautiful.”

Strategy

Akris came to The Cirqle and tasked us with generating 2000 leads. We went to influencers we trusted to leverage their high quality content to get those leads. The influencers created 22 pieces of content that captured the essence of Akris and the luxuriousness of the Akris Ai handbag. The influencers were also able to showcase the new Pre-Fall collection further elevating the pieces of content. With the curated content and careful targeting strategies that we set in motion we were able to generate 2150 quality leads. Not only did we over deliver on our KPIs of the original 2000 leads but we saw that the ads we were running had a 2x higher CTR than Akris’ average CTR of their own branded ads. Aside from that, we saw that the leads we delivered were strong in quality, increasing Akris’ email open rate by 80%.

Offer Distribution

User clicks on content with a CTA to save the offer

Landing page offer

Users can add the offer to their mobile wallet

Offer on device

Direct-to-consumer communication & conversion tracking is enabled

Push notifications

User gets notifications in real time

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2
Influencers
1,667,658
Impressions
1,154,804
Reach
24,114
Engagement
164,400
Return on Investment

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