After identifying Cirqle as a go-to source for activating, engaging and collaborating with publishers, it was clear that creators offered the perfect fit for encouraging consumers to bring V2C Gin's product out of the pantry and into their favorite Gin-T recipes.
After identifying Cirqle as a go-to source for activating, engaging and collaborating with publishers, it was clear that creators offered the perfect fit for encouraging consumers to bring V2C Gin's product out of the pantry and into their favorite Gin-T recipes.
Leveraging The Cirqle's platform, V2C Gin was able to launch its very first U.G.C. marketing campaign, which invited creators to showcase V2C infused recipes and, more importantly, to use these recipes at home. Driving creative freedom to build campaigns around the upstarting brand.
V2C managed to turn influencer blogs into their no. 1 social referral source and drive brand awareness across social. The premium liquor brand also increased traffic to their website by 4000% (V2C saw lifts in traffic as result of influencers content features and built a strong network of passionate fans and advocates.
