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Best Influencer Marketing Campaign

PRovoke Sabre Awards – 2020

V2C Gin

How an artisanal Gin brand built brand awareness through Cirqle.

After identifying Cirqle as a go-to source for activating, engaging and collaborating with publishers, it was clear that creators offered the perfect fit for encouraging consumers to bring V2C Gin's product out of the pantry and into their favorite Gin-T recipes.

4000%

Traffic

17

Influencers

660 k

Impressions
Client
V2C Gin
Location
Amsterdam, the Netherlands
Industry
FMCG
Yearly revenue
n.a.

Background

After identifying Cirqle as a go-to source for activating, engaging and collaborating with publishers, it was clear that creators offered the perfect fit for encouraging consumers to bring V2C Gin's product out of the pantry and into their favorite Gin-T recipes.

A beautifully designed service that delivers exactly what you need, perfected through a workflow management platform that enables clients to built studio level content.

Fernand Molenschot, Founder V2C Gin

Strategy

Leveraging The Cirqle's platform, V2C Gin was able to launch its very first U.G.C. marketing campaign, which invited creators to showcase V2C infused recipes and, more importantly, to use these recipes at home. Driving creative freedom to build campaigns around the upstarting brand.

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17
Influencers
660,000
Impressions
550,000
Reach
27,000
Engagement
Mobile Wallet downloads
95,000
Return on Investment

V2C managed to turn influencer blogs into their no. 1 social referral source and drive brand awareness across social. The premium liquor brand also increased traffic to their website by 4000% (V2C saw lifts in traffic as result of influencers content features and built a strong network of passionate fans and advocates.

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