CASE STUDIES
V2C Gin
V2C Gin

How an artisanal Gin brand built brand awareness through Cirqle.

After identifying Cirqle as a go-to source for activating, engaging and collaborating with publishers, it was clear that creators offered the perfect fit for encouraging consumers to bring V2C Gin's product out of the pantry and into their favorite Gin-T recipes.
4000%
Traffic
17
Influencers
660 k
Impressions
How an artisanal Gin brand built brand awareness through Cirqle.
CLIENT
V2C Gin
Location
Amsterdam, the Netherlands
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Fernand Molenschot
Fernand Molenschot
Founder V2C Gin
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Background

After identifying Cirqle as a go-to source for activating, engaging and collaborating with publishers, it was clear that creators offered the perfect fit for encouraging consumers to bring V2C Gin's product out of the pantry and into their favorite Gin-T recipes.

4000%
Traffic
17
Influencers
660 k
Impressions
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Strategy

Leveraging The Cirqle's platform, V2C Gin was able to launch its very first U.G.C. marketing campaign, which invited creators to showcase V2C infused recipes and, more importantly, to use these recipes at home. Driving creative freedom to build campaigns around the upstarting brand.

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Results

V2C managed to turn influencer blogs into their no. 1 social referral source and drive brand awareness across social. The premium liquor brand also increased traffic to their website by 4000% (V2C saw lifts in traffic as result of influencers content features and built a strong network of passionate fans and advocates.

How an artisanal Gin brand built brand awareness through Cirqle.How an artisanal Gin brand built brand awareness through Cirqle.

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“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
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“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
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Alex Adamson
SVP of Digital Marketing
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
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Cal Salvaggio
Global Head of Paid Media – Beauty
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
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Cal Salvaggio
Global Head of Paid Media – Beauty
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
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Marketing Executive
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Marketing Executive
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Digital Marketeer at Stoov
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Sarah Abboud
Director of Communications
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
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Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
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Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
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Alex Garcia
Sr Analyst/Strategist

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