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Best Influencer Marketing Campaign

PRovoke Sabre Awards – 2020

Bombay Sapphire

Bombay Sapphire and $1Mln in ROI through 8 Creative Artists in 3 months

2,871,717

Impressions

8

Number of Creators

2.13%

Engagement Rate
Client
Bombay Sapphire
Location
London, UK
Industry
Liquor
Yearly revenue
$283M
Client
Bombay Sapphire
Location
London, UK
Industry
Liquor
Yearly revenue
$283M
Social networks activated for this campaign

Background

Creativity can take us anywhere. It’s about starting with nothing, holding onto a vision, and creating something beautiful. Bombay Sapphire encourages stirring creativity and their own tantalising, smooth gin provides the perfect creative canvas for cocktails. So in July 2018, the renowned gin brand Bombay Sapphire launched its pop-up Canvas Bar in London. Artists Olaf Hajek, Josh McKenna, Timothy Goodman, Alex May Hughes, Super Mundane and Paloma Rincon transformed the blank canvas bar into a physical embodiment of creativity. They transformed the blank space to an alluring, immersive, and ever-evolving work of art with Bombay Sapphire at its centre.

Strategy

To promote the launch of the Canvas Bar, Bombay Sapphire looked for creators who could capture the creativity and encourage the guests to stir creativity and enjoy the uniquely creative space. For this campaign, we partnered with 8 urban trendsetters looking to discover and live new experiences. The open-minded, spontaneous, and curious creators took to their social media and created content that cemented Bombay Sapphire’s position as a force of creative self-expression.

Offer Distribution

User clicks on content with a CTA to save the offer

Landing page offer

Users can add the offer to their mobile wallet

Offer on device

Direct-to-consumer communication & conversion tracking is enabled

Push notifications

User gets notifications in real time

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8
Influencers
2,871,717
Impressions
Reach
102,518
Engagement
1,033,818
Return on Investment

The 8 creators from 5 different countries raised a tremendous amount of awareness. Together, they generated over 3M impressions and generated enough buzz among their following to interact with the posts and visit the canvas bar to experience the multi-sensory interactive space.

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