CASE STUDIES
Pierre Fabre
Pierre Fabre

How Pierre Fabre boosted Ad Recall by 14.3 points using Partnership Ads.

In this case study, we'll dive into how Pierre Fabre used The Cirqle's creator performance marketing platform. The goal of this partnership was to increase awareness for their brand Eau Thermale Avène and its newly launched product.
+14.3
point increase in ad recall
+6.7
point increase in brand awareness
3.4m
total reach
How Pierre Fabre boosted Ad Recall by 14.3 points using Partnership Ads.
CLIENT
Pierre Fabre
Location
Germany
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Background

Laboratoires Pierre Fabre is a French multinational pharmaceutical and cosmetics company. Their brand, Eau Thermale Avène, focuses on treatments for all skin types, with a particular emphasis on the most sensitive. Avène Solutions is committed to sustainability through the use of refillable packaging, waste reduction, and a dedication to a more eco-friendly future. One of their latest products, Cleanance Comedomed, efficiently addresses pimples and blackheads at the root, featuring an anti-relapse effect.

+14.3
point increase in ad recall
+6.7
point increase in brand awareness
3.4m
total reach
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Strategy

Pierre Fabre aimed to enhance awareness of the newly launched Avène product, Cleanance Comedomed, by showcasing its effectiveness and the brand's values. To convey these values, Pierre Fabre strategically collaborated with creators via The Cirqle's platform. Specifically focusing on the German market, three creators were thoughtfully selected, ensuring a majority of their audience resided in Germany. The criteria also prioritized creators who openly shared personal experiences, particularly regarding skin issues like acne or dry skin. This approach sought to establish a more personal connection with the audience, emphasizing the product's unique features.

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Results

By authentically sharing their personal skin struggles, creators forged a powerful connection with audiences experiencing similar concerns. By being open about skin issues, the creators' fostered a genuine connection with the audience. A Meta brand lift study solidified these results, showcasing a substantial 14.3-point surge in ad recall and a noteworthy 6.7-point increase in brand awareness. This data underscores the tangible impact of incorporating creator content as partnership ads alongside the standard campaign strategy.

How Pierre Fabre boosted Ad Recall by 14.3 points using Partnership Ads.How Pierre Fabre boosted Ad Recall by 14.3 points using Partnership Ads.

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“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
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Alex Adamson
SVP of Digital Marketing
“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”
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Marc Judlin
Monetization Partnerships
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Cal Salvaggio
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Jaimee Hulsmeyer
Social Media and Influencer Manager
“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”
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Liam McGurl
Social Media Manager
“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
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Alex Adamson
SVP of Digital Marketing
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
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Paulina Nordgren
Marketing Executive
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
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Alex Garcia
Sr Analyst/Strategist
“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”
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Paulina Nordgren
Marketing Executive
"Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!"
Luke Raben
Growth Manager
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
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Alex Garcia
Sr Analyst/Strategist - Social Media
“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”
Arlette Coenradi
Digital Marketeer at Stoov
“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”
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Sarah Abboud
Director of Communications
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
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Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
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Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
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Alex Garcia
Sr Analyst/Strategist

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