CASE STUDIES
Heineken
Heineken

Heineken’s Singaporean Holiday Campaign Earned a 15% Engagement Rate

"Their knowledge of influencer media was incredibly helpful in driving towards a successful campaign for our client: Heineken." - Benjamin Lee - Head Of Digital And Social Strategy At Tribal Worldwide
15%
Engagement Rate
700,000
Impressions
103
Pieces of Content
Heineken’s Singaporean Holiday Campaign Earned a 15% Engagement Rate
CLIENT
Heineken
Location
Singapore, Singapore
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"
Their knowledge of influencer media was incredibly helpful in driving towards a successful campaign for our client: Heineken.
Benjamin Lee
Benjamin Lee
Head of Digital and Social Strategy at Tribe Worldwide
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Background

Looking to go big over the holiday season, Heineken designed a holiday gimmick to bring joy and Heineken cheer. On the surface the campaign was centered on a branded holiday wrapping paper that would be enjoyed by Heineken loyalists and enthusiasts; however, it was so much more than that. On the back side of the wrapping paper were QR codes and details on how to redeem free Heineken products at local retailers.

15%
Engagement Rate
700,000
Impressions
103
Pieces of Content
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Strategy

To bring this campaign to life, Heineken needed a team of influential Heineken loyalists/enthusiasts. We identified 19 partners in their key market who created 103 pieces of highly enviable content. These posts explained the fun and the benefits that the holiday wrapping paper promotion was bringing to the holiday season. But most importantly, they clarified the steps needed to get the wrapping paper and redeem free Heineken.

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Results

The influencers truly outdid themselves bringing the Heineken Holiday Campaign to life earning 700K impressions. Beyond awareness, the program inspired Heineken loyalists as proven by the 15% engagement rate. The best part? The brand secured a 1 year license to leverage this amazing content on their owned social channels and website.

Heineken’s Singaporean Holiday Campaign Earned a 15% Engagement RateHeineken’s Singaporean Holiday Campaign Earned a 15% Engagement Rate

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