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Best Influencer Marketing Campaign

PRovoke Sabre Awards – 2020

Heineken

Heineken's Exclusive Christmas Wrap launch amid an avid young crowd in Singapore

Heineken is a brand that is deeply rooted in modern culture and loved by many globally. The brand is well known for its amazing commercials and for sponsoring some of the worlds greatest events such as the F1 in Singapore. During the 2018 xmas season Heineken launched an extra special festive campaign across Singapore.

19

Influencers

103

Posts

15%

Engagement by reach
Client
Heineken
Location
Singapore, Singapore
Industry
FMCG
Yearly revenue
22 bln

Background

Heineken is a brand that is deeply rooted in modern culture and loved by many globally. The brand is well known for its amazing commercials and for sponsoring some of the worlds greatest events such as the F1 in Singapore. During the 2018 xmas season Heineken launched an extra special festive campaign across Singapore.

"Their knowledge of influencer media was incredibly helpful in driving towards a successful campaign for our client: Heineken."

BENJAMIN LEE - HEAD OF DIGITAL AND SOCIAL STRATEGY AT TRIBAL WORLDWIDE

Strategy

The brand paired up with a large pool of local creators to launch their Heineken Xmas wrapping paper. The gift giver can top-up the paper online, so that the gift receiver can use the gift wrapper to redeem a Heineken 6-pack.

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19
Influencers
700,000
Impressions
550,000
Reach
49,683
Engagement
Mobile Wallet downloads
195,000
Return on Investment

With Cirqle as a partner, Heineken was able to monetize images on social and on their website. The aim of the campaign was to generate awareness of this innovative freebee, but also to educate the market on how to use the product. The creators that were selected carefully by the brand through The Cirqle platform were able to educate and engage with the target audience very effectively through high quality content.

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