Best Influencer Marketing Campaign
PRovoke Sabre Awards – 2020
Heineken is a brand that is deeply rooted in modern culture and loved by many globally. The brand is well known for its amazing commercials and for sponsoring some of the worlds greatest events such as the F1 in Singapore. During the 2018 xmas season Heineken launched an extra special festive campaign across Singapore.
Heineken is a brand that is deeply rooted in modern culture and loved by many globally. The brand is well known for its amazing commercials and for sponsoring some of the worlds greatest events such as the F1 in Singapore. During the 2018 xmas season Heineken launched an extra special festive campaign across Singapore.
The brand paired up with a large pool of local creators to launch their Heineken Xmas wrapping paper. The gift giver can top-up the paper online, so that the gift receiver can use the gift wrapper to redeem a Heineken 6-pack.
User clicks on content with a CTA to save the offer
Users can add the offer to their mobile wallet
Direct-to-consumer communication & conversion tracking is enabled
User gets notifications in real time
With Cirqle as a partner, Heineken was able to monetize images on social and on their website. The aim of the campaign was to generate awareness of this innovative freebee, but also to educate the market on how to use the product. The creators that were selected carefully by the brand through The Cirqle platform were able to educate and engage with the target audience very effectively through high quality content.
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