Get a Demo

Best Influencer Marketing Campaign

PRovoke Sabre Awards – 2020

Heineken

Heineken's Exclusive Christmas Wrap launch amid an avid young crowd in Singapore

Heineken is a brand that is deeply rooted in modern culture and loved by many globally. The brand is well known for its amazing commercials and for sponsoring some of the worlds greatest events such as the F1 in Singapore. During the 2018 xmas season Heineken launched an extra special festive campaign across Singapore.

19

Influencers

103

Posts

15%

Engagement by reach
Client
Heineken
Location
Singapore, Singapore
Industry
FMCG
Yearly revenue
22 bln

Background

Heineken is a brand that is deeply rooted in modern culture and loved by many globally. The brand is well known for its amazing commercials and for sponsoring some of the worlds greatest events such as the F1 in Singapore. During the 2018 xmas season Heineken launched an extra special festive campaign across Singapore.

"Their knowledge of influencer media was incredibly helpful in driving towards a successful campaign for our client: Heineken."

BENJAMIN LEE - HEAD OF DIGITAL AND SOCIAL STRATEGY AT TRIBAL WORLDWIDE

Strategy

The brand paired up with a large pool of local creators to launch their Heineken Xmas wrapping paper. The gift giver can top-up the paper online, so that the gift receiver can use the gift wrapper to redeem a Heineken 6-pack.

Offer Distribution

User clicks on content with a CTA to save the offer

Landing page offer

Users can add the offer to their mobile wallet

Offer on device

Direct-to-consumer communication & conversion tracking is enabled

Push notifications

User gets notifications in real time

No items found.
19
Influencers
700,000
Impressions
550,000
Reach
49,683
Engagement
195,000
Return on Investment

With Cirqle as a partner, Heineken was able to monetize images on social and on their website. The aim of the campaign was to generate awareness of this innovative freebee, but also to educate the market on how to use the product. The creators that were selected carefully by the brand through The Cirqle platform were able to educate and engage with the target audience very effectively through high quality content.

No items found.

Book a personalized demo

Let us show you how the world’s leading brands use our platform to make every customer interaction more valuable.

Thank you for you interest in The Cirqle. Please book a meeting with our founder directly via the calendar below
Oops! Something went wrong while submitting the form.