30 Dog-loving creators drove $2 Mln in ROI for Nexgard Argentina in 60 days

NexGard offers dogs a month’s worth of flea and tick protection in one beef-flavoured bite. Our role was to get the word out about this number #1 veterinary recommended chewable. The message our dog-loving influencers pushed was simple: Delicious chews that dogs both love and keeps them protected at the same time .

Influencers

101

Pieces of Content

5,411,585

Impressions

Background

Every dog owner knows that although fleas and ticks are tiny, they can cause tremendous problems for your dog. Only around 5% of the total flea population are adult ones (the ones you can see) and one can lay over 500 eggs in the first 21 days. NexGard® (Afoxolaner) will terminate these adult fleas before they can get the chance and prevent the infestation from the get-go. Similarly, ticks — and the life-threatening diseases they carry — are a big threat to your dogs health and survival. As the leader in the oral treatment category, NexGard® developed a chewable that can help you protect your pooch by (a) killing fleas before they lay eggs (2) continuing to kill fleas all month long (3) killing ticks all month long, and preventing infections that could cause Lyme disease.

Strategy

The idea behind our campaign was to express the happiness that comes from keeping your beloved companion safe. To get this point across, 32 dog-owners first visited a veterinary to get the prescription based chewable and then documented the effect over the 30-day protection period. Now enjoying stress-free nature trips without having to spend a considerable time searching for fleas or ticks at the end of it.

Results

The 32 influencers who participated in this campaign each had a majority following in Argentina, the target country for this campaign . The eye-catching and endorphin inducing content that was created with their furry best friends reached over 5.4 million people. Images of happy and healthy dogs enjoying nature and NexGard also resulted in 420,727 likes and comments. A great product combined with this content worked like a charm and got the brand the right type of awareness and engagement they were hoping for.

Conclusion

What our clients say about us

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”

Alex Adamson

SVP of Digital Marketing

“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”

Marc Judlin

Monetization Partnerships

“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”

Cal Salvaggio

Global Head of Paid Media – Beauty

“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”

Jaimee Hulsmeyer

Social Media and Influencer Manager

“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”

Ozge Sonmezoz

Senior Performance Marketing Manager

“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”

Matteo Petruzzellis

Director of Digital & Sales

“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”

Liam McGurl

Social Media Manager

Alex Adamson

SVP of Digital Marketing

Cal Salvaggio

Global Head of Paid Media – Beauty

Cal Salvaggio

Global Head of Paid Media – Beauty

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”

Paulina Nordgren

Marketing Executive

"Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!"

Luke Raben

Growth Manager

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist - Social Media

“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”

Arlette Coenradi

Digital Marketeer at Stoov

“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”

Sarah Abboud

Director of Communications

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”

Damien Poelhekke

CEO

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

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