Mussila Generated 4000 App Installs Every 30 Days

Mussila is an innovative and award-winning music application made for children aged 6-10. With hours of lessons, challenges, and games — it teaches youngsters the essentials of music theory through interactive play. Our role at The Cirqle was to leverage influencers to get both application downloads and subscriptions at a CPI well below Mussila's average.

9,632

Clicks p/month

1,420,789

Impressions p/month

Cost per Install

Background

The Mussila app is designed to give kids a playful experience as they learn the essentials of music. Especially during lockdown, we honed in on Mussila’s playful pedagogy as a way for parents and their kids to have a music-filled evening together. Moments where they can explore not only music theory, but all different instruments, directly on their screens.

Strategy

We partnered with 8 highly curated influencers who would demonstrate the ins-and-outs of Mussila. Walking through what the Mussila app does, how it works, and how much fun they’re having with their kids during the lockdown period, engaging with the app. In collaboration with the talent, we created ad-ready explainer videos, photos and stories where the kids are the ones in the driving seat as they find their favourite instruments and songs. We were able to produce over 50 pieces of high quality content in a short period of time from In-feed Photos, to interactive long-story video's, Carroussels and TikTok content.

Results

The in-depth and authentic content the influencers have produced has enabled us to achieve a CPI lower than $4 with over 1M impressions and well over 10,000 clicks p/month to the respective App Stores of Google and Apple. We managed to achieve a Cost per install (CPI) of the Mussila app of less than $4 dollars by carefully tailoring the content into the look-a-like and interested audience groups of the Mussila app. By partnering with influencers and having them produce explainer video's while explaining "the why" behind Mussila's app usage, we're successfully strategising content and optimising it through our platform for the most receptive audiences.

Conclusion

What our clients say about us

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”

Alex Adamson

SVP of Digital Marketing

“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”

Marc Judlin

Monetization Partnerships

“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”

Cal Salvaggio

Global Head of Paid Media – Beauty

“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”

Jaimee Hulsmeyer

Social Media and Influencer Manager

“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”

Ozge Sonmezoz

Senior Performance Marketing Manager

“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”

Matteo Petruzzellis

Director of Digital & Sales

“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”

Liam McGurl

Social Media Manager

Alex Adamson

SVP of Digital Marketing

Cal Salvaggio

Global Head of Paid Media – Beauty

Cal Salvaggio

Global Head of Paid Media – Beauty

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”

Paulina Nordgren

Marketing Executive

"Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!"

Luke Raben

Growth Manager

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist - Social Media

“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”

Arlette Coenradi

Digital Marketeer at Stoov

“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”

Sarah Abboud

Director of Communications

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”

Damien Poelhekke

CEO

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

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