Discover how Martini Drove 2.1K Mobile Wallet Cards Downloads and a 18.5% Engagement Rate

Martini is a well-known liquor brand with a legacy enduring more than 150 years. The brand known for shaping the aperitivo occasion in the world came to The Cirqle with a business need: to solidify its position within a younger demographic. Martini partnered with The Cirqle and set out to achieve this goal by driving awareness, building a sense of community, increasing and maintaining customer loyalty and driving ROI, all within a scalable framework.

2100+

Active Mobile Wallet Cards

18,5%

Engagement Rate

118,211

Clicks

Background

To determine success, Martini wanted users to join their Loyalty Pass via Mobile Wallet Card downloads which would allow them to communicate directly with their target audience. They also wanted to see clicks to their website, engagements, and a lift in brand awareness among their target demographic.

Strategy

The Cirqle platform effectively filtered through its robust influencer database and generated a list of highly engaging creators that met Martini's target audience criteria. It narrowed the search down to 4 influencers with strong creative and high authenticity scores. The influencers focused their creative efforts on showcasing the benefits of joining Martini's Loyalty Club by downloading the Mobile Wallet Card, allowing them to immediately unlock in-store discounts, free recipes, demos, and more. The output was over a dozen high-resolution, educational pieces of content created for the brand. The Cirqle then leveraged these assets to create a full-funnel strategy, using beautiful, engaging imagery at the top of the funnel to increase awareness, and rotating in more educational pieces of content mid and lower funnel to secure conversions. Through a rigorous test and learn approach and in-platform optimizations, The Cirqle prioritized educational creative that showcased the Loyalty Pass in action, sementing the value proposition of the pass in the minds of primed audiences and encouraging a steady stream of downloads throughout the campaign flight.

Results

The results were incredible and our approach generated positive results for Martini in more ways than one. The Cirqle's Mobile Wallet Card technology enabled the brand to directly communicate with their target audience while building strong affinity and awareness for their Loyalty Pass program. We secured over 2.1k mobile wallet card downloads and generated 4.1m impressions and 772k engagements, and an average engagement rate of 18.5%.

Conclusion

What our clients say about us

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”

Alex Adamson

SVP of Digital Marketing

“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”

Marc Judlin

Monetization Partnerships

“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”

Cal Salvaggio

Global Head of Paid Media – Beauty

“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”

Jaimee Hulsmeyer

Social Media and Influencer Manager

“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”

Ozge Sonmezoz

Senior Performance Marketing Manager

“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”

Matteo Petruzzellis

Director of Digital & Sales

“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”

Liam McGurl

Social Media Manager

Alex Adamson

SVP of Digital Marketing

Cal Salvaggio

Global Head of Paid Media – Beauty

Cal Salvaggio

Global Head of Paid Media – Beauty

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”

Paulina Nordgren

Marketing Executive

"Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!"

Luke Raben

Growth Manager

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist - Social Media

“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”

Arlette Coenradi

Digital Marketeer at Stoov

“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”

Sarah Abboud

Director of Communications

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”

Damien Poelhekke

CEO

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

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