Discover how Martini Drove 2.1K Mobile Wallet Cards Downloads and a 18.5% Engagement Rate

Strategy

The Cirqle platform effectively filtered through its robust influencer database and generated a list of highly engaging creators that met Martini's target audience criteria. It narrowed the search down to 4 influencers with strong creative and high authenticity scores. The influencers focused their creative efforts on showcasing the benefits of joining Martini's Loyalty Club by downloading the Mobile Wallet Card, allowing them to immediately unlock in-store discounts, free recipes, demos, and more. The output was over a dozen high-resolution, educational pieces of content created for the brand. The Cirqle then leveraged these assets to create a full-funnel strategy, using beautiful, engaging imagery at the top of the funnel to increase awareness, and rotating in more educational pieces of content mid and lower funnel to secure conversions. Through a rigorous test and learn approach and in-platform optimizations, The Cirqle prioritized educational creative that showcased the Loyalty Pass in action, sementing the value proposition of the pass in the minds of primed audiences and encouraging a steady stream of downloads throughout the campaign flight.