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Best Influencer Marketing Campaign

PRovoke Sabre Awards – 2020

Manchester City F.C.

Man City. Making the great even greater!

Manchester City Football Club is an English football club based in Manchester that competes in the Premier League, the top flight of English football. In 2019 the team value of Man City reached $2.688B.

Client
Manchester City F.C.
Location
UK
Industry
Sports
Yearly revenue
$678M

Background

Man City's main aim was to increase awareness of the brand and to show how amazing the 2019 season was. Man City became the Premier League Title winner for the second year in a row. To reach the goal The Cirqle team created a community of 41 incredibly talented influencers whose content was intense and engaging. Our campaigns helped Manchester City Football Club to grow their audience on Instagram, expand their fan base as well as to increase their engagement with their followers.

"Remarkable returns and pioneering technology to help execute fast-paced influencer campaigns in Brazil, India and the United States".

Kelly O’Donnell

Strategy

Together with Man City, we created three campaigns that helped to increase awareness of the brand. In total 41 creators produced 167 inspiring content pieces. When you look at the posts you can really feel the emotions that our creators experienced while watching Man City's football matches. So exciting! 

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41
Influencers
6,978,247
Impressions
Reach
511,518
Engagement
4,256,730
Return on Investment

We delivered nearly 7 million impressions and incredible engagement, which led to a strong uplift in the Man City's fan base. For every $1 invested, Manchester City Football Club got $35 in return. An outstanding success!

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