Man City attracted the attention of 7,000,000 people through 41 Creators in 3 months
Transform influencer collaborations into consistent, trackable revenue.
Objective
Background
Man City's main aim was to increase awareness of the brand and to show how amazing the 2019 season was. Man City became the Premier League Title winner for the second year in a row. To reach the goal The Cirqle team created a community of 41 incredibly talented influencers whose content was intense and engaging. Our campaigns helped Manchester City Football Club to grow their audience on Instagram, expand their fan base as well as to increase their engagement with their followers.
Strategy
Together with Man City, we created three campaigns that helped to increase awareness of the brand. In total 41 creators produced 167 inspiring content pieces. When you look at the posts you can really feel the emotions that our creators experienced while watching Man City's football matches. So exciting!
Strategy
Results
We delivered nearly 7 million impressions and incredible engagement, which led to a strong uplift in the Man City's fan base. For every $1 invested, Manchester City Football Club got $35 in return. An outstanding success!
Conclusion
We delivered nearly 7 million impressions and incredible engagement, which led to a strong uplift in the Man City's fan base. For every $1 invested, Manchester City Football Club got $35 in return. An outstanding success!
Get started with The Cirqle today.
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