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Best Influencer Marketing Campaign

PRovoke Sabre Awards – 2020

Manchester City F.C.

Man City attracted the attention of 7,000,000 people through 41 Creators in 3 months

Manchester City Football Club is an English football club based in Manchester that competes in the Premier League, the top flight of English football. In 2019 the team value of Man City reached $2.688B.

Client
Manchester City F.C.
Location
UK
Industry
Sports
Yearly revenue
$678M
Client
Manchester City F.C.
Location
UK
Industry
Sports
Yearly revenue
$678M
Social networks activated for this campaign

Background

Man City's main aim was to increase awareness of the brand and to show how amazing the 2019 season was. Man City became the Premier League Title winner for the second year in a row. To reach the goal The Cirqle team created a community of 41 incredibly talented influencers whose content was intense and engaging. Our campaigns helped Manchester City Football Club to grow their audience on Instagram, expand their fan base as well as to increase their engagement with their followers.

Strategy

Together with Man City, we created three campaigns that helped to increase awareness of the brand. In total 41 creators produced 167 inspiring content pieces. When you look at the posts you can really feel the emotions that our creators experienced while watching Man City's football matches. So exciting! 

Offer Distribution

User clicks on content with a CTA to save the offer

Landing page offer

Users can add the offer to their mobile wallet

Offer on device

Direct-to-consumer communication & conversion tracking is enabled

Push notifications

User gets notifications in real time

"Remarkable returns and pioneering technology to help execute fast-paced influencer campaigns in Brazil, India and the United States".

Kelly O’Donnell
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41
Influencers
6,978,247
Impressions
Reach
511,518
Engagement
4,256,730
Return on Investment

We delivered nearly 7 million impressions and incredible engagement, which led to a strong uplift in the Man City's fan base. For every $1 invested, Manchester City Football Club got $35 in return. An outstanding success!

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