30 Million views across sport and tech enthusiasts for LG Electronics in 10 days.

Aiming to establish LG Electronics as the ultimate electronics destination for sports enthusiasts, tech geeks and football lovers, the brand selected 36 creators that aligned with their brand and objectives. From Ronaldinho to Martin Lawrence to MattHD Gamer, we drove tens of thousands of clicks to LG’s flagship products destination site and managed to collectively hit over 30 million views across Youtube, Instagram and Facebook.

30 mln

Views

3

Celebrities

5

Channels
Client
LG Electronics
Location
Seoul, South Korea
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Background

Aiming to establish LG Electronics as the ultimate electronics destination for sports enthusiasts, tech geeks and football lovers, the brand selected 36 creators that aligned with their brand and objectives. From Ronaldinho to Martin Lawrence to MattHD Gamer, we drove tens of thousands of clicks to LG’s flagship products destination site and managed to collectively hit over 30 million views across Youtube, Instagram and Facebook.

Strategy

Leveraging The Cirqle's platform, LG was able to launch its marketing campaign across multiple markets and with verified data from one central hub and platform. We provided data around verified followers, markets, gender and brand affinity of the creators. Isolating the sweet spot of our publishers and driving a program that built on more than awareness.

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27
Influencers
31 mln
Impressions
26 mln
Results
865 k
Engagements
2,7 mln
ROI

Work with celebrity talent across key markets. Increase traffic to flagship product destination site. Build a strong network of passionate fans and advocates. Hit 30 million views across channels. Continuous posts across multiple social sites. With Cirqle as a partner, LG Electronics was able to monetize images on social and on their website.

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