Get a Demo

Best Influencer Marketing Campaign

PRovoke Sabre Awards – 2020

LG Electronics

LG Electronics reached 30 million views across sport and tech enthusiasts.

Aiming to establish LG Electronics as the ultimate electronics destination for sports enthusiasts, tech geeks and football lovers, the brand selected 36 creators that aligned with their brand and objectives. From Ronaldinho to Martin Lawrence to MattHD Gamer, we drove tens of thousands of clicks to LG’s flagship products destination site and managed to collectively hit over 30 million views across Youtube, Instagram and Facebook.

30 mln

Views

3

Celebrities

5

Channels
Client
LG Electronics
Location
Seoul, South Korea
Industry
FMCG
Yearly revenue
54.4 bln

Background

Aiming to establish LG Electronics as the ultimate electronics destination for sports enthusiasts, tech geeks and football lovers, the brand selected 36 creators that aligned with their brand and objectives. From Ronaldinho to Martin Lawrence to MattHD Gamer, we drove tens of thousands of clicks to LG’s flagship products destination site and managed to collectively hit over 30 million views across Youtube, Instagram and Facebook.

Strategy

Leveraging The Cirqle's platform, LG was able to launch its marketing campaign across multiple markets and with verified data from one central hub and platform. We provided data around verified followers, markets, gender and brand affinity of the creators. Isolating the sweet spot of our publishers and driving a program that built on more than awareness.

No items found.
27
Influencers
31 mln
Impressions
26 mln
Reach
865 k
Engagement
Mobile Wallet downloads
2,7 mln
Return on Investment

Work with celebrity talent across key markets. Increase traffic to flagship product destination site. Build a strong network of passionate fans and advocates. Hit 30 million views across channels. Continuous posts across multiple social sites. With Cirqle as a partner, LG Electronics was able to monetize images on social and on their website.

No items found.

Book a personalized demo

Let us show you how the world’s leading brands use our platform to make every customer interaction more valuable.

Thank you for you interest in The Cirqle! One of our team members will reach out to you within 48 hours.
Oops! Something went wrong while submitting the form.