Success stories
LG Electronics
LG Electronics

30 Million views across sport and tech enthusiasts for LG Electronics in 10 days.

Aiming to establish LG Electronics as the ultimate electronics destination for sports enthusiasts, tech geeks and football lovers, the brand selected 36 creators that aligned with their brand and objectives. From Ronaldinho to Martin Lawrence to MattHD Gamer, we drove tens of thousands of clicks to LG’s flagship products destination site and managed to collectively hit over 30 million views across Youtube, Instagram and Facebook.
30 mln
Views
3
Celebrities
5
Channels
30 Million views across sport and tech enthusiasts for LG Electronics in 10 days.
CLIENT
LG Electronics
Location
Seoul, South Korea
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Background

Aiming to establish LG Electronics as the ultimate electronics destination for sports enthusiasts, tech geeks and football lovers, the brand selected 36 creators that aligned with their brand and objectives. From Ronaldinho to Martin Lawrence to MattHD Gamer, we drove tens of thousands of clicks to LG’s flagship products destination site and managed to collectively hit over 30 million views across Youtube, Instagram and Facebook.

30 mln
Views
3
Celebrities
5
Channels
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Strategy

Leveraging The Cirqle's platform, LG was able to launch its marketing campaign across multiple markets and with verified data from one central hub and platform. We provided data around verified followers, markets, gender and brand affinity of the creators. Isolating the sweet spot of our publishers and driving a program that built on more than awareness.

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Results

Work with celebrity talent across key markets. Increase traffic to flagship product destination site. Build a strong network of passionate fans and advocates. Hit 30 million views across channels. Continuous posts across multiple social sites. With Cirqle as a partner, LG Electronics was able to monetize images on social and on their website.

30 Million views across sport and tech enthusiasts for LG Electronics in 10 days.30 Million views across sport and tech enthusiasts for LG Electronics in 10 days.
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Alex Adamson
SVP of Digital Marketing
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
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Global Head of Paid Media – Beauty
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We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
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Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
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Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
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Alex Garcia
Sr Analyst/Strategist

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