Best Influencer Marketing Campaign
PRovoke Sabre Awards – 2020
Aiming to establish LG Electronics as the ultimate electronics destination for sports enthusiasts, tech geeks and football lovers, the brand selected 36 creators that aligned with their brand and objectives. From Ronaldinho to Martin Lawrence to MattHD Gamer, we drove tens of thousands of clicks to LG’s flagship products destination site and managed to collectively hit over 30 million views across Youtube, Instagram and Facebook.
Aiming to establish LG Electronics as the ultimate electronics destination for sports enthusiasts, tech geeks and football lovers, the brand selected 36 creators that aligned with their brand and objectives. From Ronaldinho to Martin Lawrence to MattHD Gamer, we drove tens of thousands of clicks to LG’s flagship products destination site and managed to collectively hit over 30 million views across Youtube, Instagram and Facebook.
Leveraging The Cirqle's platform, LG was able to launch its marketing campaign across multiple markets and with verified data from one central hub and platform. We provided data around verified followers, markets, gender and brand affinity of the creators. Isolating the sweet spot of our publishers and driving a program that built on more than awareness.
User clicks on content with a CTA to save the offer
Users can add the offer to their mobile wallet
Direct-to-consumer communication & conversion tracking is enabled
User gets notifications in real time
Work with celebrity talent across key markets. Increase traffic to flagship product destination site. Build a strong network of passionate fans and advocates. Hit 30 million views across channels. Continuous posts across multiple social sites. With Cirqle as a partner, LG Electronics was able to monetize images on social and on their website.
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