2,8 Mln consumers swept off their feet by Scotch & Soda's Influencer-powered campaign.
Transform influencer collaborations into consistent, trackable revenue.
Objective
Background
Scotch & Soda launched its first integrated brand campaign – a visual nod to the way the brand creates and crafts its pieces: Scotch & Soda collections start when designers head to the road to unearth remarkable finds that spark the creation process back home. What we are looking for could be anything; a poem, a vintage fabric, a ruin or artefact. We curate and remix our finds back home: ‘Discoverers Experience’
Strategy
Continuing on from a narrative of global travel and self-discovery, Scotch & Soda revealed their roaming, waywandering campaign for Spring Summer 2018. Marlou van Engelen, creative director of the Amsterdam based brand ventures further into unknown territory to explore the “From Amsterdam, From Everywhere” leitmotif of the house. Breaking the limits of the space you know, Scotch & Soda, whose team is built up of passionate voyagers and cultural collectors, embodies the spirit of “we are all wanderers, breaking boundaries
Strategy
Results
A consistent stream of content across the Netherlands, Germany and the United States of America was released to hit millions of consumers with influencer content, amplified ads and in-store merchandise visuals.
Conclusion
A consistent stream of content across the Netherlands, Germany and the United States of America was released to hit millions of consumers with influencer content, amplified ads and in-store merchandise visuals.
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