Scotch & Soda is inspired by the world and curated by Amsterdam: a highly passionate team of discoverers and collectors, scouring the globe for that painting, poem, vintage piece, ruin or artefact that sparks our never-ending curiosity. Treasures uncovered on worldly wanders are poured into signature looks that clash eras, classics, places of inspiration, meshing unexpected fabrics and patterns. Here's a feature of S&S's Discover Experience.
Scotch & Soda launched its first integrated brand campaign – a visual nod to the way the brand creates and crafts its pieces: Scotch & Soda collections start when designers head to the road to unearth remarkable finds that spark the creation process back home. What we are looking for could be anything; a poem, a vintage fabric, a ruin or artefact. We curate and remix our finds back home: ‘Discoverers Experience’
Continuing on from a narrative of global travel and self-discovery, Scotch & Soda revealed their roaming, waywandering campaign for Spring Summer 2018. Marlou van Engelen, creative director of the Amsterdam based brand ventures further into unknown territory to explore the “From Amsterdam, From Everywhere” leitmotif of the house. Breaking the limits of the space you know, Scotch & Soda, whose team is built up of passionate voyagers and cultural collectors, embodies the spirit of “we are all wanderers, breaking boundaries
A consistent stream of content across the Netherlands, Germany and the United States of America was released to hit millions of consumers with influencer content, amplified ads and in-store merchandise visuals.