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Best Influencer Marketing Campaign

PRovoke Sabre Awards – 2020

Scotch & Soda

Scotch & Soda's Discoverers Experience is an act of Sheer Beauty

Scotch & Soda is inspired by the world and curated by Amsterdam: a highly passionate team of discoverers and collectors, scouring the globe for that painting, poem, vintage piece, ruin or artefact that sparks our never-ending curiosity. Treasures uncovered on worldly wanders are poured into signature looks that clash eras, classics, places of inspiration, meshing unexpected fabrics and patterns. Here's a feature of S&S's Discover Experience.

2,8 mln

Impressions

302k

Engagement

12

Influencers
Client
Scotch & Soda
Location
Amsterdam, the Netherlands
Industry
Fashion
Yearly revenue
394 mln

Background

Scotch & Soda launched its first integrated brand campaign – a visual nod to the way the brand creates and crafts its pieces: Scotch & Soda collections start when designers head to the road to unearth remarkable finds that spark the creation process back home. What we are looking for could be anything; a poem, a vintage fabric, a ruin or artefact. We curate and remix our finds back home: ‘Discoverers Experience’

Strategy

Continuing on from a narrative of global travel and self-discovery, Scotch & Soda revealed their roaming, waywandering campaign for Spring Summer 2018. Marlou van Engelen, creative director of the Amsterdam based brand ventures further into unknown territory to explore the “From Amsterdam, From Everywhere” leitmotif of the house. Breaking the limits of the space you know, Scotch & Soda, whose team is built up of passionate voyagers and cultural collectors, embodies the spirit of “we are all wanderers, breaking boundaries

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12
Influencers
2,8 mln
Impressions
2,3 mln
Reach
302k
Engagement
Mobile Wallet downloads
165,000
Return on Investment

A consistent stream of content across the Netherlands, Germany and the United States of America was released to hit millions of consumers with influencer content, amplified ads and in-store merchandise visuals.

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