How OUTFITTERY achieved a -73% Lower CPA through partnership ads.

Discover how OUTFITTERY, the premier online destination for personalized fashion, renowned for its diverse selection of curated clothing and styling expertise, harnessed the power of The Cirqle's creator performance marketing software to promote their personalized styling services and curated fashion boxes

-73%

CPA Decrease

+11.33%

Click Through Rate

-29.46%

Lower Cost Per Click

How OUTFITTERY achieved a -73% Lower CPA through partnership ads.

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Transform influencer collaborations into consistent, trackable revenue.

We partnered with The Cirqle to create authentic content that truly resonated with our target audience. The impact was remarkable – not only did it attract more customers to come on board, but it also streamlined our creative processes, making them more efficient. The result? A significant decrease in our acquisition costs while increasing performance. The Cirqle platform has been instrumental in transforming our approach to content creation and customer engagement.

Alessandro Pantina

CMO - Outfittery

Objective

Background

OUTFITTERY is changing the game in fashion shopping, putting a personal touch at the heart of its approach. It blends the know-how of personal stylists with the convenience of online shopping, offering a distinct, enjoyable journey in style discovery. The essence of OUTFITTERY lies in its belief that fashion should reflect the individual. It provides custom styling suited to each customer's unique taste and needs.

Strategy

For their personalized stylist service, OUTFITTERY recognized the need for content that felt more like an authentic review than a typical ad, and they turned to The Cirqle's creator performance marketing platform to achieve this. Their strategy involved selecting a diverse range of creators within the German market, each briefed to share their genuine experiences with OUTFITTERY's personal stylist calls and services. This approach aimed to create storylines that resonated with each creator's unique community. The creators produced engaging Reels that were than run as Partnership Ads through The Cirqle's software. The ultimate goal of this campaign was to expand OUTFITTERY's reach, enhance customer engagement, and reinforce their brand presence in the German market, leveraging the power of genuine, relatable content.

Strategy

Results

By blending partnership ads with business as usual ads, OUTFITTERY significantly boosted the effectiveness of their campaign. The numbers speak for themselves: the partnership ads saw an 11.33% increase in click-through rate, a 29.46% decrease in cost per click, and a striking 73% reduction in cost per acquisition compared to business as usual ads alone. Running partnership ads alongside their business as usual ads led to a notable improvement in Outfittery's overall performance, highlighting the effectiveness of creators in your performance marketing strategies and enhancing personalized fashion marketing.