Success stories
OUTFITTERY
OUTFITTERY

How OUTFITTERY achieved a -73% Lower CPA through partnership ads.

Discover how OUTFITTERY, the premier online destination for personalized fashion, renowned for its diverse selection of curated clothing and styling expertise, harnessed the power of The Cirqle's creator performance marketing software to promote their personalized styling services and curated fashion boxes
-73%
CPA Decrease
+11.33%
Click Through Rate
-29.46%
Lower Cost Per Click
How OUTFITTERY achieved a -73% Lower CPA through partnership ads.
CLIENT
OUTFITTERY
Location
Germany
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We partnered with The Cirqle to create authentic content that truly resonated with our target audience. The impact was remarkable – not only did it attract more customers to come on board, but it also streamlined our creative processes, making them more efficient. The result? A significant decrease in our acquisition costs while increasing performance. The Cirqle platform has been instrumental in transforming our approach to content creation and customer engagement.
Alessandro Pantina
Alessandro Pantina
CMO - Outfittery
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Background

OUTFITTERY is changing the game in fashion shopping, putting a personal touch at the heart of its approach. It blends the know-how of personal stylists with the convenience of online shopping, offering a distinct, enjoyable journey in style discovery. The essence of OUTFITTERY lies in its belief that fashion should reflect the individual. It provides custom styling suited to each customer's unique taste and needs.

-73%
CPA Decrease
+11.33%
Click Through Rate
-29.46%
Lower Cost Per Click
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Strategy

For their personalized stylist service, OUTFITTERY recognized the need for content that felt more like an authentic review than a typical ad, and they turned to The Cirqle's creator performance marketing platform to achieve this. Their strategy involved selecting a diverse range of creators within the German market, each briefed to share their genuine experiences with OUTFITTERY's personal stylist calls and services. This approach aimed to create storylines that resonated with each creator's unique community. The creators produced engaging Reels that were than run as Partnership Ads through The Cirqle's software. The ultimate goal of this campaign was to expand OUTFITTERY's reach, enhance customer engagement, and reinforce their brand presence in the German market, leveraging the power of genuine, relatable content.

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Results

By blending partnership ads with business as usual ads, OUTFITTERY significantly boosted the effectiveness of their campaign. The numbers speak for themselves: the partnership ads saw an 11.33% increase in click-through rate, a 29.46% decrease in cost per click, and a striking 73% reduction in cost per acquisition compared to business as usual ads alone. Running partnership ads alongside their business as usual ads led to a notable improvement in Outfittery's overall performance, highlighting the effectiveness of creators in your performance marketing strategies and enhancing personalized fashion marketing.

How OUTFITTERY achieved a -73% Lower CPA through partnership ads.How OUTFITTERY achieved a -73% Lower CPA through partnership ads.
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What they say
about the Cirqle

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
Alex Adamson Profile Image
Alex Adamson
SVP of Digital Marketing
“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”
Marc Judlin Profile Image
Marc Judlin
Monetization Partnerships
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”
Jaimee Hulsmeyer Profile Image
Jaimee Hulsmeyer
Social Media and Influencer Manager
“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”
Ozge Sonmezoz Profile Image
Ozge Sonmezoz
Senior Performance Marketing Manager
“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”
Matteo Petruzzellis Profile Image
Matteo Petruzzellis
Director of Digital & Sales
“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”
Liam McGurl Profile Image
Liam McGurl
Social Media Manager
“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
Alex Adamson Profile Image
Alex Adamson
SVP of Digital Marketing
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist
“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist - Social Media
“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”
Sarah Abboud Profile Image
Sarah Abboud
Director of Communications
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist

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