How OUTFITTERY achieved a -73% Lower CPA through partnership ads.

Discover how OUTFITTERY, the premier online destination for personalized fashion, renowned for its diverse selection of curated clothing and styling expertise, harnessed the power of The Cirqle's creator performance marketing software to promote their personalized styling services and curated fashion boxes

-73%

CPA Decrease

+11.33%

Click Through Rate

-29.46%

Lower Cost Per Click

How OUTFITTERY achieved a -73% Lower CPA through partnership ads.

Objective

Background

OUTFITTERY is changing the game in fashion shopping, putting a personal touch at the heart of its approach. It blends the know-how of personal stylists with the convenience of online shopping, offering a distinct, enjoyable journey in style discovery. The essence of OUTFITTERY lies in its belief that fashion should reflect the individual. It provides custom styling suited to each customer's unique taste and needs.

Strategy

For their personalized stylist service, OUTFITTERY recognized the need for content that felt more like an authentic review than a typical ad, and they turned to The Cirqle's creator performance marketing platform to achieve this. Their strategy involved selecting a diverse range of creators within the German market, each briefed to share their genuine experiences with OUTFITTERY's personal stylist calls and services. This approach aimed to create storylines that resonated with each creator's unique community. The creators produced engaging Reels that were than run as Partnership Ads through The Cirqle's software. The ultimate goal of this campaign was to expand OUTFITTERY's reach, enhance customer engagement, and reinforce their brand presence in the German market, leveraging the power of genuine, relatable content.

Strategy

Results

By blending partnership ads with business as usual ads, OUTFITTERY significantly boosted the effectiveness of their campaign. The numbers speak for themselves: the partnership ads saw an 11.33% increase in click-through rate, a 29.46% decrease in cost per click, and a striking 73% reduction in cost per acquisition compared to business as usual ads alone. Running partnership ads alongside their business as usual ads led to a notable improvement in Outfittery's overall performance, highlighting the effectiveness of creators in your performance marketing strategies and enhancing personalized fashion marketing.

Conclusion

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What our clients say about us

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”

Alex Adamson

SVP of Digital Marketing

“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”

Marc Judlin

Monetization Partnerships

“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”

Cal Salvaggio

Global Head of Paid Media – Beauty

“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”

Jaimee Hulsmeyer

Social Media and Influencer Manager

“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”

Ozge Sonmezoz

Senior Performance Marketing Manager

“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”

Matteo Petruzzellis

Director of Digital & Sales

“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”

Liam McGurl

Social Media Manager

Alex Adamson

SVP of Digital Marketing

Cal Salvaggio

Global Head of Paid Media – Beauty

Cal Salvaggio

Global Head of Paid Media – Beauty

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”

Paulina Nordgren

Marketing Executive

"Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!"

Luke Raben

Growth Manager

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist - Social Media

“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”

Arlette Coenradi

Digital Marketeer at Stoov

“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”

Sarah Abboud

Director of Communications

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”

Damien Poelhekke

CEO

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

As featured in

The Cirqle believes in transforming the ways global brands and content creators collaborate and engage with each other.

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How OUTFITTERY achieved a -73% Lower CPA through partnership ads.

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See How It Works

CPA Decrease

-73%

Click Through Rate

+11.33%

Lower Cost Per Click

-29.46%

Our step-by-step journey together

Organic

Organic Reels

Creator Partnerships

Paid Activities

How to use The Cirqle

Choose your goal, we’ll handle the rest. Here are some examples to get you started

Use AI-powered search and predictive RoAS scoring to identify who will actually drive sales.

Alessandro Pantina

OUTFITTERY

-73%

CPA Decrease

+11.33%

Lower Cost Per Click

Turning content into high-performing Adds

Get Started

A pivotal step was identifying the most engaging organic posts. Using The Cirqle, Loop seamlessly transformed this proven creator content into high-impact Paid Partnership ads and TikTok Spark Codes, immediately boosting visibility beyond the creators’ initial followers.

-73%

CPA Decrease

+11.33%

Click Through Rate

-29.46%

Lower Cost Per Click

Scaling with Lookalike Audiences

The Cirqle enabled Loop to reach new, high-intent customers by targeting custom audiences like the creators’ followers and building Lookalike Audiences on Meta based on those who engaged with the initial creator content.

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@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

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@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

@isaacffrancis

@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

@camisophiaaaaa

@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

@alexincolour

@_thisisamina

@_katiemeehan

@_jackfowler_

@almurph18

@_em.jade_

@youraverageguystyle

@wenyiteong

@xcarlydaviesx

@thesilvahome

@tuggziee

@styledby.rhi

@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

@snehasunny30_

@ruddiyeh

@rachelfionag

@ourcardifflife

@pami01v

@mum2louis01

@mollyawatling

@mua_aldonafrancis

@lucylou528

@lydiaeatsvegan

@lloydsceatspage

@lize_jade

@leonaridajovaa

@laurenrhiannon

@kornelkoczkas

@kieranlai.official

@jodiestubbings

@jazz.fitness_

@ispylibby

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@hettiefur

@glossme1up

@gemmalwaite

@elizziemay

@edible_in_edinburgh

@beccanicholsonx

@dream1ncolour

@danny_b_miller

@anabwarsame

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@caitlingolder_

@byaditimishra

@burcibaci

@brandonpmyers

@astyleedit

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@_jackfowler_

@almurph18

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@stefanos_dimoulas

@steph.andher3

@sophie.eb.x

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@ruddiyeh

@rachelfionag

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@mum2louis01

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@_thisisamina

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@_jackfowler_

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@_em.jade_

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Data-Driven Optimization for Peak Performance

Throughout, The Cirqle provided the insights needed to monitor and optimize performance in real time rather than relying on automated distribution. This led to ultimately maximizing return and reducing wasted spend.

As part of this, we transitioned from a Campaign Budget Optimization structure to an Ad Set Budget Optimization setup, allowing for more granular control over budget allocation.

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