CASE STUDIES
Miele
Miele

How Miele Achieved 50K Clicks in 5 weeks

Miele is a German manufacturer of high-end home appliances and an international symbol of quality.
4,070,794
Impressions
48,856
Clicks
532,842
Engagement Events
How Miele Achieved 50K Clicks in 5 weeks
CLIENT
Miele
Location
The Netherlands
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Background

Miele is a German manufacturer of high-end appliances — and with it — remarkable vacuum cleaners. With a strong focus on quality, they strive to give their customers peace of mind with high quality products that consistently deliver on its promise. Miele came to us with a task to drive purchase intent for the newly launched vacuum cleaners Boost CX1 Cat & Dog and Boost CX1 Powerline in the Netherlands.

4,070,794
Impressions
48,856
Clicks
532,842
Engagement Events
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Strategy

To drive purchase intent for Miele’s latest vacuum cleaners, we had to demonstrate the products in action and lead people to our website to learn more. We did this by showing just how much more dust and hair these vacuums collect, how easy it is to manoeuvre and empty and as a result – how much time people can save in their cleaning routine. To do this, we partnered with a group of influencers we know and trust to capture these benefits. Twenty pieces of highly compelling content demonstrated the unique design, mobility, functionality and benefits of using new vacuum cleaner Boost CX1 and how easy it was to incorporate into daily cleaning routines to simplify the lives of parents and pet owners.

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Results

Careful content briefings and paid media targeting strategies allowed us to outperform our engagement goal by nearly 7x and our click goal by 3x – with 4 influencers in just 5 weeks.

How Miele Achieved 50K Clicks in 5 weeksHow Miele Achieved 50K Clicks in 5 weeks

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