CASE STUDIES
Wolford
Wolford

Wolford's European product launch in collaboration with 15+ influencers.

Wolford has continually positioned itself as a leading innovator in developing luxury basics for women around the globe. That’s why, when the fashion-forward brand saw that their brand was growing, they knew they needed to tap into the community; the only question was how?
14
Influencers
5,35
CPM
98
COntent
Wolford's European product launch in collaboration with 15+ influencers.
CLIENT
Wolford
Location
Austria, Europe
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"
How do you find the right creators and publishers?’, is the question we asked ourselves at Wolford. It’s the number one challenge marketers identify with U.G.C. marketing. But it’s not just finding creators, it’s finding the right creators who also want to work for your brand. The Cirqle gave us a 360 degree view on the creators that were guaranteed the best match possible with Wolford. And the best part: their beautiful dashboard measures the results of the campaign as well.
Matteo Petruzellis
Matteo Petruzellis
Online Director
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Background

Wolford has continually positioned itself as a leading innovator in developing luxury basics for women around the globe. That’s why, when the fashion-forward brand saw that their brand was growing, they knew they needed to tap into the community; the only question was how?

14
Influencers
5,35
CPM
98
COntent
This is some text inside of a div block.

Strategy

Proposing a new type of social campaign, Wolford decided to offer a platform-specific reward to publishers affiliated with our platform. Leveraging Cirqle's Create Platform, Wolford was able to conceptualise, launch and trigger influencers to write about the brand's latest collections over a series of 98 posts.

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Results

1 million impressions delivered at a CPM of Euro 5.35. Over 17.000 engagement points (Likes, comments, retweets, shares) were delivered across 3 different social channels amd 14 influencers were contracted in this campaign.

Wolford's European product launch in collaboration with 15+ influencers.Wolford's European product launch in collaboration with 15+ influencers.

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“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
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Alex Adamson
SVP of Digital Marketing
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
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Cal Salvaggio
Global Head of Paid Media – Beauty
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
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Cal Salvaggio
Global Head of Paid Media – Beauty
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
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Marketing Executive
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Digital Marketeer at Stoov
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Director of Communications
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Marketing Executive
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CEO
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Alex Garcia
Sr Analyst/Strategist

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