Best Influencer Marketing Campaign
PRovoke Sabre Awards – 2020
Wolford has continually positioned itself as a leading innovator in developing luxury basics for women around the globe. That’s why, when the fashion-forward brand saw that their brand was growing, they knew they needed to tap into the community; the only question was how?
Wolford has continually positioned itself as a leading innovator in developing luxury basics for women around the globe. That’s why, when the fashion-forward brand saw that their brand was growing, they knew they needed to tap into the community; the only question was how?
Proposing a new type of social campaign, Wolford decided to offer a platform-specific reward to publishers affiliated with our platform. Leveraging Cirqle's Create Platform, Wolford was able to conceptualise, launch and trigger influencers to write about the brand's latest collections over a series of 98 posts.
User clicks on content with a CTA to save the offer
Users can add the offer to their mobile wallet
Direct-to-consumer communication & conversion tracking is enabled
User gets notifications in real time
1 million impressions delivered at a CPM of Euro 5.35. Over 17.000 engagement points (Likes, comments, retweets, shares) were delivered across 3 different social channels amd 14 influencers were contracted in this campaign.
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