Wolford's European product launch in collaboration with 15+ influencers.

Wolford has continually positioned itself as a leading innovator in developing luxury basics for women around the globe. That’s why, when the fashion-forward brand saw that their brand was growing, they knew they needed to tap into the community; the only question was how?

Influencers

5,35

CPM

COntent

Wolford's European product launch in collaboration with 15+ influencers.

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Transform influencer collaborations into consistent, trackable revenue.

How do you find the right creators and publishers?’, is the question we asked ourselves at Wolford. It’s the number one challenge marketers identify with U.G.C. marketing. But it’s not just finding creators, it’s finding the right creators who also want to work for your brand. The Cirqle gave us a 360 degree view on the creators that were guaranteed the best match possible with Wolford. And the best part: their beautiful dashboard measures the results of the campaign as well.

Matteo Petruzellis

Online Director

Objective

Background

Strategy

Proposing a new type of social campaign, Wolford decided to offer a platform-specific reward to publishers affiliated with our platform. Leveraging Cirqle's Create Platform, Wolford was able to conceptualise, launch and trigger influencers to write about the brand's latest collections over a series of 98 posts.

Strategy

Results

1 million impressions delivered at a CPM of Euro 5.35. Over 17.000 engagement points (Likes, comments, retweets, shares) were delivered across 3 different social channels amd 14 influencers were contracted in this campaign.