Success stories
Hello Fresh
Hello Fresh

HelloFresh drives -14% lower CPA and a 10x CTR increase

HelloFresh is a global meal kit delivery service that offers pre-measured ingredients and recipes to make cooking at home easier. The company operates in several countries, sources from local suppliers, and aims to reduce food waste. HelloFresh has served over 7.3 million active customers, with revenue of €4.2 billion in 2020. In a highly competitive industry, the company is constantly looking for ways to differentiate itself and connect with potential customers.
-14%
lower CPA
10x
increase of CTR
8
Creators
HelloFresh drives -14% lower CPA and a 10x CTR increase
CLIENT
Hello Fresh
Location
Berlin, Germany
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Background

Branded Content Ads, in partnership with creators, have become increasingly important for HelloFresh. The combination provides a unique and effective way to connect with potential customers while creators develop highly engaging and authentic content, driving outsized performance. With a clear strategy in mind, HelloFresh set out driving conversion through Branded Content Ads to increase customer purchase intent and consideration as the main objective. To further increase the effectiveness of these ads, Branded Content Ads enabled HelloFresh to target specific creator audiences based on factors such as interests, demographics, and purchasing behavior. This allowed the company to reach customers who are interested in HelloFresh’s products and services, increasing the likelihood of conversions significantly.

-14%
lower CPA
10x
increase of CTR
8
Creators
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Strategy

Leveraging The Cirqle's influencer marketing software for scaling Branded Content Ads, HelloFresh embarked to identify and collaborate with the most talented content creators in the UK market. The Cirqle’s influencer software facilitates easy campaign setup to enable access to creator audiences and manage rights with one click, and to measure the impact of Branded Content Ads to help optimize performance. By leveraging the The Cirqle's software, HelloFresh were able to produce highly engaging creator content and unlock new powerful audiences to scale Branded Content Ads that are among their current top performing ads across the business. To maximize reach, we employed a range of content formats including videos, images, and Facebook posts.

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Results

HelloFresh Branded Content Ads were a resounding success, resulting in a 14% CPA reduction while increasing CTR by 10x, driving customer conversions, when compared to business-as-usual ads. The Cirqle’s influencer marketing software enabled HelloFresh to reach new audiences and expand its customer base, driving significant higher customer engagement and purchase intent.

HelloFresh drives -14% lower CPA and a 10x CTR increaseHelloFresh drives -14% lower CPA and a 10x CTR increase
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What they say
about the Cirqle

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
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Alex Adamson
SVP of Digital Marketing
“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”
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Marc Judlin
Monetization Partnerships
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”
Jaimee Hulsmeyer Profile Image
Jaimee Hulsmeyer
Social Media and Influencer Manager
“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”
Ozge Sonmezoz Profile Image
Ozge Sonmezoz
Senior Performance Marketing Manager
“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”
Matteo Petruzzellis Profile Image
Matteo Petruzzellis
Director of Digital & Sales
“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”
Liam McGurl Profile Image
Liam McGurl
Social Media Manager
“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
Alex Adamson Profile Image
Alex Adamson
SVP of Digital Marketing
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist
“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist - Social Media
“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”
Sarah Abboud Profile Image
Sarah Abboud
Director of Communications
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist

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