Shinola: 900,000 potential consumers, 35,000 engagement points and a 7% engagement rate in 90 days.
Transform influencer collaborations into consistent, trackable revenue.
Objective
Background
Shinola is an American luxury lifestyle brand which specializes in watches, bicycles, and leather goods among other items. That’s why, when the Detroit based brand approached us to launch a campaign to raise awareness for their high-quality products in Europe, we were extremely excited to get started.
Strategy
Proposing a new type of social campaign, Shinola decided to offer a country-specific reward to creators who are part of our platform. Leveraging Cirqle's network of over 500.000 creators across 50 countries, Shinola was able to conceptualize, launch and trigger creators and publishers across Europe to write about the brand's latest collections.
Strategy
Results
900K impressions delivered and over 35.000 engagement points generated on the influencers content, achieving an average 7% engagement rate. Shinola was able to produce high-quality content for re-use in newsletters, banners, in-store ads and email campaigns. In total, 7 influencers were involved in the campaign over a 3 month campaign.
Conclusion
900K impressions delivered and over 35.000 engagement points generated on the influencers content, achieving an average 7% engagement rate. Shinola was able to produce high-quality content for re-use in newsletters, banners, in-store ads and email campaigns. In total, 7 influencers were involved in the campaign over a 3 month campaign.
Get started with The Cirqle today.
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