Best Influencer Marketing Campaign
PRovoke Sabre Awards – 2020
Shinola is an American luxury lifestyle brand which specializes in watches, bicycles, and leather goods among other items. That’s why, when the Detroit based brand approached us to launch a campaign to raise awareness for their high-quality products in Europe, we were extremely excited to get started.
Shinola is an American luxury lifestyle brand which specializes in watches, bicycles, and leather goods among other items. That’s why, when the Detroit based brand approached us to launch a campaign to raise awareness for their high-quality products in Europe, we were extremely excited to get started.
Proposing a new type of social campaign, Shinola decided to offer a country-specific reward to creators who are part of our platform. Leveraging Cirqle's network of over 500.000 creators across 50 countries, Shinola was able to conceptualize, launch and trigger creators and publishers across Europe to write about the brand's latest collections.
User clicks on content with a CTA to save the offer
Users can add the offer to their mobile wallet
Direct-to-consumer communication & conversion tracking is enabled
User gets notifications in real time
900K impressions delivered and over 35.000 engagement points generated on the influencers content, achieving an average 7% engagement rate. Shinola was able to produce high-quality content for re-use in newsletters, banners, in-store ads and email campaigns. In total, 7 influencers were involved in the campaign over a 3 month campaign.
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