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Shinola

A European awareness campaign hyper-targeting key consumers in the United Kingdom and the Netherlands.

Shinola is an American luxury lifestyle brand which specializes in watches, bicycles, and leather goods among other items. That’s why, when the Detroit based brand approached us to launch a campaign to raise awareness for their high-quality products in Europe, we were extremely excited to get started.

900,000

Impressions

7

Influencers

3 months

Timeframe
Client
Shinola
Location
Detroit, USA
Industry
Fashion
Yearly revenue
124 mln

Background

Shinola is an American luxury lifestyle brand which specializes in watches, bicycles, and leather goods among other items. That’s why, when the Detroit based brand approached us to launch a campaign to raise awareness for their high-quality products in Europe, we were extremely excited to get started.

"The perfect platform to produce content and get it in front of all the right audiences"

Roberta Francesconi, Head of E-Commerce & Digital Marketing Europe

Strategy

Proposing a new type of social campaign, Shinola decided to offer a country-specific reward to creators who are part of our platform. Leveraging Cirqle's network of over 500.000 creators across 50 countries, Shinola was able to conceptualize, launch and trigger creators and publishers across Europe to write about the brand's latest collections.

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7
Influencers
900,000
Impressions
550,000
Reach
35,000
Engagement
Mobile Wallet downloads
196,000
Return on Investment

900K impressions delivered and over 35.000 engagement points generated on the influencers content, achieving an average 7% engagement rate. Shinola was able to produce high-quality content for re-use in newsletters, banners, in-store ads and email campaigns. In total, 7 influencers were involved in the campaign over a 3 month campaign.

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