CASE STUDIES
Shinola
Shinola

Shinola: 900,000 potential consumers, 35,000 engagement points and a 7% engagement rate in 90 days.

Shinola is an American luxury lifestyle brand which specializes in watches, bicycles, and leather goods among other items. That’s why, when the Detroit based brand approached us to launch a campaign to raise awareness for their high-quality products in Europe, we were extremely excited to get started.
900,000
Impressions
7
Influencers
3 months
Timeframe
Shinola: 900,000 potential consumers, 35,000 engagement points and a 7% engagement rate in 90 days.
CLIENT
Shinola
Location
Detroit, USA
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Roberta Francesconi
Roberta Francesconi
Head of E-Commerce & Digital Marketing Europe
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Background

Shinola is an American luxury lifestyle brand which specializes in watches, bicycles, and leather goods among other items. That’s why, when the Detroit based brand approached us to launch a campaign to raise awareness for their high-quality products in Europe, we were extremely excited to get started.

900,000
Impressions
7
Influencers
3 months
Timeframe
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Strategy

Proposing a new type of social campaign, Shinola decided to offer a country-specific reward to creators who are part of our platform. Leveraging Cirqle's network of over 500.000 creators across 50 countries, Shinola was able to conceptualize, launch and trigger creators and publishers across Europe to write about the brand's latest collections.

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Results

900K impressions delivered and over 35.000 engagement points generated on the influencers content, achieving an average 7% engagement rate. Shinola was able to produce high-quality content for re-use in newsletters, banners, in-store ads and email campaigns. In total, 7 influencers were involved in the campaign over a 3 month campaign.

Shinola: 900,000 potential consumers, 35,000 engagement points and a 7% engagement rate in 90 days.Shinola: 900,000 potential consumers, 35,000 engagement points and a 7% engagement rate in 90 days.

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