A dog’s best life is made possible through the power of nutrition. Purina strives to help dogs to be energetic and resilient, while maintaining an ideal body condition, healthy skin and a stunning coat at every stage of life. The Purina Pro Plan is dedicated to helping owners discover their dog’s full potential through high-quality, great-tasting nutrition and expert resources - giving dogs the chance to be - and feel - exceptional. Whatever your dog’s needs are, there’s a Pro Plan dog food formula that’s ready to meet. In order to meet the special needs of senior dogs, Purina developed the Pro Plan Bright Mind which can help improve memory and trainability and reduce the signs of aging.
Influencers based in Singapore who are the owner of a dog of 7 years and older with a strong Instagram presence were invited to participate in this campaign. The influencer and their loyal companion can seize the great opportunity of conducting a 30-day review of the Purina Pro Plan Bright Mind product and cover the experience on their Instagram channel.
Everyone knows that photos and pictures of happy pets really light up social media, so asking influencers to make their pet - and Purina® Pro® - the toast of your social network worked like a charm. With 7 influencers creating studio-worthy content, Purina® Pro® received extraordinary high engagement rates on their campaign.