Barnes & Noble Earned $5.1M in ROI in 12 months

Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. The Company operates over 600 Barnes & Noble bookstores in 50 states. Barnes & Noble wants bookstores to keep their role as a landmark for personal identification and inspiration. They call for campaigns that instilled curatorship and tangibility.

Background

Barnes & Noble's main aim was to increase awareness of the brand to all book lovers in America, to show them all the best features that the brand was launching and to unite readers across the country. To run campaigns successfully we created a community of 214 incredibly talented influencers whose content was inspirational and engaging. Our campaigns helped Barnes & Noble increase their sales with awareness of new book events, grow their audience on their own Instagram channel by expanding their community, and increase their engagement with their followers.

Strategy

During our 2 years partnership with Barnes & Noble we created 44 incredibly successful campaigns that powered awareness, engagement and sales. Each of these campaigns focused on different types of products such as books, educational books for kids, events, and discounts. Some major campaign themes included the: Barnes & Noble’s #Bookclub Campaigns, with the sole aim of uniting avid book aficionados and readers. With each campaign influencers raised awareness of the Barnes & Noble’s Book Club events happening around each store. Once COVID 19 hit we were able to adapt the in-store events to virtual events by asking our creative influencers to host LIVE events with the author on either their Instagram channel or YouTube. The next themes of campaigns were our NOOK campaigns which focused on increasing awareness around NOOK tablets and showed book lovers that they can enjoy a quick read for every moment with Barnes & Noble’s digital discovery feature. In order to bring young readers together and to stimulate conversation about books in a fun and interactive way, we created several ‘’Kids Book Hangout’' campaigns. Overall the unifying goal was to increase awareness around Barnes & Noble, their products and unite readers across the whole country!

Results

We delivered over 17 millions of impressions and incredible engagement, which led to a strong uplift in the number of followers and likes on Barnes & Noble own social media platforms and community site. For every $1 invested Barnes & Noble got $8 in return on investment. That's what we call a tremendous success.

Conclusion

What our clients say about us

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”

Alex Adamson

SVP of Digital Marketing

“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”

Marc Judlin

Monetization Partnerships

“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”

Cal Salvaggio

Global Head of Paid Media – Beauty

“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”

Jaimee Hulsmeyer

Social Media and Influencer Manager

“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”

Ozge Sonmezoz

Senior Performance Marketing Manager

“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”

Matteo Petruzzellis

Director of Digital & Sales

“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”

Liam McGurl

Social Media Manager

Alex Adamson

SVP of Digital Marketing

Cal Salvaggio

Global Head of Paid Media – Beauty

Cal Salvaggio

Global Head of Paid Media – Beauty

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”

Paulina Nordgren

Marketing Executive

"Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!"

Luke Raben

Growth Manager

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist - Social Media

“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”

Arlette Coenradi

Digital Marketeer at Stoov

“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”

Sarah Abboud

Director of Communications

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”

Damien Poelhekke

CEO

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

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