Success stories
Barnes & Noble
Barnes & Noble

Barnes & Noble Earned $5.1M in ROI in 12 months

Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. The Company operates over 600 Barnes & Noble bookstores in 50 states. Barnes & Noble wants bookstores to keep their role as a landmark for personal identification and inspiration. They call for campaigns that instilled curatorship and tangibility.
Barnes & Noble Earned $5.1M in ROI in 12 months
CLIENT
Barnes & Noble
Location
US
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Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.
Alex Garcia
Alex Garcia
Sr Analyst/Strategist - Social Media, Barnes & Noble
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Background

Barnes & Noble's main aim was to increase awareness of the brand to all book lovers in America, to show them all the best features that the brand was launching and to unite readers across the country. To run campaigns successfully we created a community of 214 incredibly talented influencers whose content was inspirational and engaging. Our campaigns helped Barnes & Noble increase their sales with awareness of new book events, grow their audience on their own Instagram channel by expanding their community, and increase their engagement with their followers.

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Strategy

During our 2 years partnership with Barnes & Noble we created 44 incredibly successful campaigns that powered awareness, engagement and sales. Each of these campaigns focused on different types of products such as books, educational books for kids, events, and discounts. Some major campaign themes included the: Barnes & Noble’s #Bookclub Campaigns, with the sole aim of uniting avid book aficionados and readers. With each campaign influencers raised awareness of the Barnes & Noble’s Book Club events happening around each store. Once COVID 19 hit we were able to adapt the in-store events to virtual events by asking our creative influencers to host LIVE events with the author on either their Instagram channel or YouTube. The next themes of campaigns were our NOOK campaigns which focused on increasing awareness around NOOK tablets and showed book lovers that they can enjoy a quick read for every moment with Barnes & Noble’s digital discovery feature. In order to bring young readers together and to stimulate conversation about books in a fun and interactive way, we created several ‘’Kids Book Hangout’' campaigns. Overall the unifying goal was to increase awareness around Barnes & Noble, their products and unite readers across the whole country!

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Results

We delivered over 17 millions of impressions and incredible engagement, which led to a strong uplift in the number of followers and likes on Barnes & Noble own social media platforms and community site. For every $1 invested Barnes & Noble got $8 in return on investment. That's what we call a tremendous success.

Barnes & Noble Earned $5.1M in ROI in 12 monthsBarnes & Noble Earned $5.1M in ROI in 12 months
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“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
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Alex Adamson
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Cal Salvaggio
Global Head of Paid Media – Beauty
“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”
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Jaimee Hulsmeyer
Social Media and Influencer Manager
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Director of Digital & Sales
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Liam McGurl
Social Media Manager
“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
Alex Adamson Profile Image
Alex Adamson
SVP of Digital Marketing
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
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Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
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Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist
“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist - Social Media
“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”
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Sarah Abboud
Director of Communications
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist

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