Background

The crisis of refugee education is urgent and widespread. Right now half of the world’s 70 million refugees are children, and less than 50% of those children are able to attend school. Yet despite the scale of this issue, only 2% of the global humanitarian budget goes to education each year. Multi-Aid Programs (MAPs) is a refugee-led NGO based in Lebanon. MAPs is revolutionizing what refugee education and livelihood look like. Providing education for more than 3,000 children and livelihood programs for youth and adults, MAPs mission as an organisation is to empower refugees to maximise their potential and lead dignified lives. Inspired by the robot created by the students of their Robotics program, MAPs created Robogee to help challenge negative stereotypes around the capabilities of refugees and raise funds for refugee education.

Strategy

This campaign was launched to show that not only are refugees incredibly capable but also they have valuable lessons to share with the world. 13 influencers took part in this campaign who are eager to raise awareness for refugee capabilities and believe strongly in the right to education and a bright future for all. The influencers produced 30 thoughtful pieces of content which featured important lessons of self-belief, courage, hope and belonging— key themes refugees encounter in their daily lives as they learn to overcome difficult circumstances and follow their dreams. The influencers and the MAPs community were able to draw enough interest towards their cause and double their following by the end of the campaign.

Results

Thanks to the influencers’ passion and enthusiasm for advocating for refugee capabilities and education, they were able to create content that inspired their audiences to follow Robogee’s story. Their creative content and copy generated almost 100k impressions organically and led to an incredible increase in the following of the @robogeetherobot Instagram page.

Conclusion

What our clients say about us

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”

Alex Adamson

SVP of Digital Marketing

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Marc Judlin

Monetization Partnerships

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Cal Salvaggio

Global Head of Paid Media – Beauty

“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”

Jaimee Hulsmeyer

Social Media and Influencer Manager

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Ozge Sonmezoz

Senior Performance Marketing Manager

“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”

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Director of Digital & Sales

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Liam McGurl

Social Media Manager

Alex Adamson

SVP of Digital Marketing

Cal Salvaggio

Global Head of Paid Media – Beauty

Cal Salvaggio

Global Head of Paid Media – Beauty

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”

Paulina Nordgren

Marketing Executive

"Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!"

Luke Raben

Growth Manager

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist - Social Media

“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”

Arlette Coenradi

Digital Marketeer at Stoov

“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”

Sarah Abboud

Director of Communications

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”

Damien Poelhekke

CEO

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

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