Background

With 25 years of experience under their belt in the fitness space, Body&Fit has one of the most comprehensive and innovative product ranges in the world. With a mission to make sports nutrition and healthy living accessible, and to inspire the world to live a healthier and fitter life, they underwent a complete re-brand and launched this through The Cirqle's influencer platform. To give this new direction both credence and authority, Body&Fit leveraged an always-on team of influencers through The Cirqle's software and delivered a steady drumbeat of both static and video content across Instagram and TikTok.

Strategy

The strategy was two-fold. Phase I: Laying the foundation of the new brand direction in Body&Fit's markets. Changing the perception that not to be just for bodybuilders — but an inclusive brand for everyone who wishes to live a healthier life. To do this, influencers were contracted to represent diverse walks of life: be it veganism, personal training, or football enthusiasts. Expanding the definition of health to a new audience(s) worked and the influencer content managed to achieve a CPE of €0.50 which speaks to the level of people wanting to engage with the new brand direction. Phase II: Once the new brand direction cemented itself, The Cirqle's software enabled to follow up with the bottom-of-the-funnel initiatives. Discounts, product testimonials, and how-to’s — all completed the purchase funnel. With the data analysed from the first phase, Body&Fit knew exactly what type of content would move the needle and landed on a conversion rate of 35%, RoAS of 3.8x, the last three-months (with one piece of content reaching a RoAS of 9x and over 300 sales). Interestingly, Body&Fit found that TikTok performed better for branding, and Instagram/Facebook was pivotal for driving incremental sales.

Results

Across the campaign, Body&Fit managed to drive 60 mln Impressions, 40 mln in Reach, and ~1.2 mln Engagements (likes and comments) through The Cirqle's software which helped cement their new brand direction. With that in the back pockets, the software enabled to focus amplification initiatives on conversions, and particularly “revenue” and managed to drive a 3.8x RoAS over the 3 months leading up to Christmas. All this while making sure that Body & Fit had enough content (over 600 pieces) to leverage in their own paid efforts.

Conclusion

What our clients say about us

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”

Alex Adamson

SVP of Digital Marketing

“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”

Marc Judlin

Monetization Partnerships

“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”

Cal Salvaggio

Global Head of Paid Media – Beauty

“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”

Jaimee Hulsmeyer

Social Media and Influencer Manager

“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”

Ozge Sonmezoz

Senior Performance Marketing Manager

“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”

Matteo Petruzzellis

Director of Digital & Sales

“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”

Liam McGurl

Social Media Manager

Alex Adamson

SVP of Digital Marketing

Cal Salvaggio

Global Head of Paid Media – Beauty

Cal Salvaggio

Global Head of Paid Media – Beauty

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”

Paulina Nordgren

Marketing Executive

"Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!"

Luke Raben

Growth Manager

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist - Social Media

“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”

Arlette Coenradi

Digital Marketeer at Stoov

“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”

Sarah Abboud

Director of Communications

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”

Damien Poelhekke

CEO

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

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