New York City's Garment District hit 650,000 Tourists in 5 months

The Garment District is one of New York City’s hottest destinations for locals and travellers, home to a diverse mix of restaurants, rooftop bars, art studios, creative businesses and more. After seeing the success of the previous campaigns with The Cirqle, Garment District decided to harness the reach of 8 new curious and excited local creators to attract visitors to the thriving neighbourhood.

Influencers

880,637

Impressions

41,462

Engagement

Background

Garment District is a 24/7 destination that offers a unique mix of dining, nightlife, art and more. In January of 2020, Garment District wanted to attract more visitors to experience an interactive art installation called Impulse, featuring light and sound-activated see-saws. In October, when the city began to slowly open up after the pandemic, Garment District used the reach of influencers to spread awareness about the NYC Open Restaurant program, a program that gives all local eateries the opportunity to use public space to get back to business.

Strategy

For the Winter campaign, 4 creators helped drive New Yorkers and travelers to experience an interactive art installation called Impulse, featuring light and sound-activated see-saws. These curious New Yorkers were able to excite their followers to visit the installation and reached a million people with their content. For the Fall campaign, 4 influencers took to their social media to encourage their followers to support local eateries and businesses by dining out in a socially-distanced and safe Garment District.

Results

8 local influencers helped Garment District reach a total of 659,660 individuals. Their engaging content not only drove over 41,000 likes and comments but also encouraged people to come enjoy the art installation in winter and support the local businesses and eateries in the summer. For this project, we collaborated with Marino PR, a PR firm based out of New York City.

Conclusion

What our clients say about us

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”

Alex Adamson

SVP of Digital Marketing

“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”

Marc Judlin

Monetization Partnerships

“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”

Cal Salvaggio

Global Head of Paid Media – Beauty

“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”

Jaimee Hulsmeyer

Social Media and Influencer Manager

“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”

Ozge Sonmezoz

Senior Performance Marketing Manager

“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”

Matteo Petruzzellis

Director of Digital & Sales

“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”

Liam McGurl

Social Media Manager

Alex Adamson

SVP of Digital Marketing

Cal Salvaggio

Global Head of Paid Media – Beauty

Cal Salvaggio

Global Head of Paid Media – Beauty

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”

Paulina Nordgren

Marketing Executive

"Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!"

Luke Raben

Growth Manager

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist - Social Media

“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”

Arlette Coenradi

Digital Marketeer at Stoov

“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”

Sarah Abboud

Director of Communications

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”

Damien Poelhekke

CEO

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

As featured in