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Best Influencer Marketing Campaign

PRovoke Sabre Awards – 2020

New York City

How NYC’s Garment District used UGC to create awareness and inspire action

The Garment District is one of New York City’s hottest destinations for locals and travellers, home to a diverse mix of restaurants, rooftop bars, art studios, creative businesses and more. After seeing the success of the previous campaigns with The Cirqle, Garment District decided to harness the reach of 8 new curious and excited local creators to attract visitors to the thriving neighbourhood.

8

Influencers

880,637

Impressions

41,462

Engagement
Client
New York City
Location
New York, United States of America
Industry
Travel
Yearly revenue
n.a.

Background

Garment District is a 24/7 destination that offers a unique mix of dining, nightlife, art and more. In January of 2020, Garment District wanted to attract more visitors to experience an interactive art installation called Impulse, featuring light and sound-activated see-saws. In October, when the city began to slowly open up after the pandemic, Garment District used the reach of influencers to spread awareness about the NYC Open Restaurant program, a program that gives all local eateries the opportunity to use public space to get back to business.

We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.

Liam McGurl, Social Media Manager

Strategy

For the Winter campaign, 4 creators helped drive New Yorkers and travelers to experience an interactive art installation called Impulse, featuring light and sound-activated see-saws. These curious New Yorkers were able to excite their followers to visit the installation and reached a million people with their content. For the Fall campaign, 4 influencers took to their social media to encourage their followers to support local eateries and businesses by dining out in a socially-distanced and safe Garment District.

Offer Distribution

User clicks on content with a CTA to save the offer

Landing page offer

Users can add the offer to their mobile wallet

Offer on device

Direct-to-consumer communication & conversion tracking is enabled

Push notifications

User gets notifications in real time

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8
Influencers
880,637
Impressions
Reach
41,462
Engagement
Return on Investment

8 local influencers helped Garment District reach a total of 659,660 individuals. Their engaging content not only drove over 41,000 likes and comments but also encouraged people to come enjoy the art installation in winter and support the local businesses and eateries in the summer. For this project, we collaborated with Marino PR, a PR firm based out of New York City.

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