Best Influencer Marketing Campaign
PRovoke Sabre Awards – 2020
The Garment District is one of New York City’s hottest destinations for locals and travellers, home to a diverse mix of restaurants, rooftop bars, art studios, creative businesses and more. After seeing the success of the previous campaigns with The Cirqle, Garment District decided to harness the reach of 8 new curious and excited local creators to attract visitors to the thriving neighbourhood.
Garment District is a 24/7 destination that offers a unique mix of dining, nightlife, art and more. In January of 2020, Garment District wanted to attract more visitors to experience an interactive art installation called Impulse, featuring light and sound-activated see-saws. In October, when the city began to slowly open up after the pandemic, Garment District used the reach of influencers to spread awareness about the NYC Open Restaurant program, a program that gives all local eateries the opportunity to use public space to get back to business.
For the Winter campaign, 4 creators helped drive New Yorkers and travelers to experience an interactive art installation called Impulse, featuring light and sound-activated see-saws. These curious New Yorkers were able to excite their followers to visit the installation and reached a million people with their content. For the Fall campaign, 4 influencers took to their social media to encourage their followers to support local eateries and businesses by dining out in a socially-distanced and safe Garment District.
User clicks on content with a CTA to save the offer
Users can add the offer to their mobile wallet
Direct-to-consumer communication & conversion tracking is enabled
User gets notifications in real time
8 local influencers helped Garment District reach a total of 659,660 individuals. Their engaging content not only drove over 41,000 likes and comments but also encouraged people to come enjoy the art installation in winter and support the local businesses and eateries in the summer. For this project, we collaborated with Marino PR, a PR firm based out of New York City.
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